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AP/India Wire
India shopping app growth exposes retention weakness
India’s shopping-app market is pulling further ahead of global peers in installations and usage, but a sharp deterioration in longer-term retention is exposing a widening gap between acquiring customers and keeping them active.
Android shopping-app installs in India grew 85% between the third quarter of 2024 and the second quarter of 2026, compared with 2% globally, according to AppsFlyer’s State of eCommerce for Marketers in India 2026 report. India
Android shopping-app installs in India grew 85% between the third quarter of 2024 and the second quarter of 2026, compared with 2% globally, according to AppsFlyer’s State of eCommerce for Marketers in India 2026 report. India
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India shopping app growth exposes retention weakness
India’s shopping-app market is pulling further ahead of global peers in installations and usage, but a sharp deterioration in longer-term retention is exposing
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