Dubai authorities have imposed fines of Dh50,000 on 159 companies for violating telemarketing regulations, intensifying efforts to protect consumer privacy and enhance business practices. The Dubai Corporation for Consumer Protection and Fair Trade , operating under the Dubai Department of Economy and Tourism , announced these penalties following the enforcement of Cabinet Decision No. 56 of 2024, which came into effect in August 2024.
The DCCPFT initially issued warnings to 174 companies, urging compliance with the new telemarketing rules. Despite these warnings, 159 companies failed to adhere to the guidelines, resulting in substantial fines. These regulations are part of a broader initiative to reduce intrusive telemarketing calls, ensuring consumer comfort and privacy.
Key provisions of the telemarketing regulations include prohibiting calls to consumers listed on the ‘Do Not Call Registry’ managed by the Telecommunications and Digital Government Regulatory Authority , restricting marketing calls to between 9 am and 6 pm, and requiring telemarketers to inform consumers at the outset if the call is being recorded. Additionally, the regulations forbid the disclosure of personal data without explicit consent and the trading of such data for marketing purposes.
These rules apply to all licensed companies in the UAE, including those operating within free zones. The DCCPFT emphasised that the implementation of these regulations aims to foster a business-friendly environment, bolster consumer trust, and create a fair competitive landscape that enhances economic stability.
The introduction of these stringent measures aligns with Dubai’s D33 economic agenda, launched in 2023, which aspires to position the city among the top three global destinations over the next decade and double the size of its economy by 2033. In the first nine months of 2024, Dubai’s economy experienced a growth of 3.1%, reaching Dh339.4 billion, driven by expansions in sectors such as transport and financial services.
The DCCPFT’s decisive actions reflect a commitment to upholding consumer rights and ensuring that businesses engage in ethical marketing practices. By enforcing these regulations, Dubai aims to minimise market-disruptive practices and promote a positive business climate conducive to sustainable economic growth.
In addition to financial penalties, the TDRA has taken measures against individuals using personal numbers for marketing purposes, detecting over 2,000 violations since the regulations were implemented. Penalties for first-time offenders include a Dh5,000 fine and suspension of all phone numbers registered under the individual’s name until payment is made. Repeat offenders face escalating fines and extended suspensions, with third-time violators being prohibited from obtaining any telecommunications services in the UAE for 12 months.
These comprehensive efforts underscore Dubai’s dedication to protecting consumers from unwanted solicitations and ensuring that telemarketing activities are conducted within the bounds of respect and legality. As the city continues to evolve as a global business hub, maintaining stringent consumer protection standards remains a pivotal aspect of its economic strategy.
