Arabian Post Staff -Dubai
Global Surfaces, a key player in the artificial quartz market, has inaugurated a manufacturing facility in the Jebel Ali Free Zone (Jafza), marking a significant step in the region’s industrial expansion. The state-of-the-art facility, with a price tag of Dhs100 million, is poised to become the largest of its kind in the Middle East, focusing on advanced production processes to meet the surging demand for engineered quartz across the Gulf region and beyond.
The new facility is expected to drastically enhance the company’s production capacity and solidify its market leadership in the region. The plant has been equipped with the latest technology to manufacture artificial quartz and other surface materials, positioning Global Surfaces to capitalize on the growing trend of sustainable and resilient building materials in real estate and construction projects.
Global Surfaces’ decision to base its manufacturing hub in Jafza aligns with Dubai’s strategy to position itself as a global manufacturing and logistics center. This strategic location will allow the company to serve both regional and international markets with greater efficiency. Dubai’s well-established infrastructure, combined with its connectivity through Jafza and proximity to the Jebel Ali Port, was a critical factor in Global Surfaces’ choice of location. The facility will not only boost the company’s operational capabilities but will also create new employment opportunities, contributing to the local economy.
Jafza, part of DP World’s expansive logistics network, is home to over 7,500 businesses from around 135 countries. It has long been a magnet for global manufacturing and trading enterprises due to its integrated infrastructure and streamlined processes for global trade. The free zone’s strategic location offers easy access to key markets across the Middle East, Asia, and Europe, making it an ideal base for companies like Global Surfaces, which aims to scale its production and distribution networks across multiple continents.
Artificial quartz, a popular alternative to natural stone, is increasingly in demand for both commercial and residential projects due to its durability, low maintenance, and eco-friendly properties. The market for quartz surfaces has seen steady growth as developers and architects prefer engineered materials for high-traffic areas such as kitchens and bathrooms. Additionally, advancements in manufacturing technologies have made artificial quartz more customizable, offering a wider range of aesthetic options compared to traditional materials like marble or granite.
The global market for artificial quartz is projected to grow significantly in the coming years, with demand fueled by a resurgence in construction activity, urbanization trends, and the shift towards sustainable building materials. The Middle East, particularly the UAE, has been at the forefront of adopting these innovations, driven by ambitious infrastructure and real estate projects. Global Surfaces’ new facility in Jafza is positioned to tap into this rising demand, enabling faster production cycles and reduced lead times for clients.
While artificial quartz is a key focus of the new plant, the facility will also produce a variety of surface materials to cater to diverse industry needs. With the advanced capabilities of this plant, Global Surfaces will be able to cater to custom specifications, offering clients a broad spectrum of colors, textures, and finishes.
As Global Surfaces scales its production output, the company is expected to strengthen its ties with key developers and contractors in the region. By ensuring a steady supply of high-quality artificial quartz surfaces, the firm is likely to play a vital role in some of the region’s most prestigious construction projects, particularly in the UAE and Saudi Arabia, where demand for cutting-edge building materials remains robust.
The company’s commitment to sustainability is another significant aspect of this expansion. The new facility in Jafza is designed to minimize environmental impact through energy-efficient processes and the use of sustainable raw materials. Global Surfaces has pledged to reduce its carbon footprint by incorporating green technologies into its production line, aligning with the broader industry shift towards environmentally responsible manufacturing practices.
Global Surfaces has also hinted at potential future expansions, both in terms of product offerings and geographical reach. The Jafza facility is seen as a cornerstone of the company’s long-term growth strategy, enabling it to serve not only the Middle East but also other global markets, including Europe and North America.
This latest development from Global Surfaces highlights the company’s ambition to become a leading name in the global artificial quartz industry. The Jafza facility, with its advanced technological capabilities and strategic location, will be instrumental in achieving this goal. The company’s leadership expressed optimism about the future, emphasizing that the new plant would enable them to better meet the needs of their clients while supporting the UAE’s industrial and economic growth.
