Abdullah Bin Zayed Launches ADNEC's Innovation Lab to Promote Creativity in Business Tourism

The lab was launched on the sidelines of Mohammed bin Zayed Majlis for Future Generations currently underway at Abu Dhabi National Exhibition Centre. The event was attended by His Excellency Ahmad Belhoul, the Minister of State for Higher Education, Her Excellency Noura Mohammad Hilal Al Kaabi, Minister of State for Federal National Council Affairs and Chairwoman of ADNEC and Humaid Matar Al Dhaheri, Group CEO of ADNEC.

Dedicated and accessible to all employees and departments across ADNEC, the Innovation Lab aims to instill a workplace culture based on creativity and innovation at ADNEC through shaping a platform for brainstorming and effective decision-making. Through highlighting ADNEC’s services in a creative format, the lab will help employees deliver best-in-class services to ensure superior levels of customer satisfaction.

Her Excellency Noura Mohammad Hilal Al Kaabi, Minister of State for Federal National Council Affairs and Chairwoman of ADNEC, said: “The Innovation Lab at ADNEC will support Abu Dhabi Government’s efforts to build a vibrant knowledge-based economy. It demonstrates ADNEC’s priority to foster a culture of innovation through continuously encouraging new ideas and finding better solutions for our customer needs.”

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Al Kaabi added: “At ADNEC, we believe that the right combination of talent, expertise, innovation, and technology can deliver superior results. In addition to serving as a catalyst for the sustainable improvement of our products and services, the innovation lab will respond to the changing trends in the business tourism industry through facilitating greater knowledge sharing and improved collaboration among our employees.”

Humaid Matar Al Dhaheri, ADNEC Group CEO, said: “As an organisation working in a highly knowledge-intensive sector, innovation is at the core of ADNEC’s business. The Innovation Lab will help our employees realise their true potential and take the lead in developing cutting-edge solutions to meet the dynamic requirements of our clients.”

Al Dhaheri added: “ADNEC counts several highly talented and qualified professionals in its team. The Innovation Lab will open up ways to leverage their intelligence and working knowledge as professionals in this competitive field, to drive innovation and stimulate creative solutions and ideas that help us exceed customer expectations. Eventually, such out-of-the-box solutions will help ADNEC promote Abu Dhabi as the most preferred MICE destination in its class.”

The innovation lab is divided into two distinct sections. The first is dedicated for existing and new clients by showcasing the samples of ADNEC’s services and outlining how they can be best utilsed to meet the requirements of its clients. The prototypes include various hospitality services, seating facilities at Abu Dhabi Convention Hall, and services offered to event organisers.