Chinese automaker BYD has overtaken Tesla in European battery electric vehicle registrations for the first time, marking a significant shift in the continent’s competitive electric vehicle market. In April 2025, BYD registered 7,231 BEVs across Europe, narrowly surpassing Tesla’s 7,165 units, according to data from market research firm JATO Dynamics.
This milestone underscores BYD’s rapid expansion beyond its initial European markets of Norway and the Netherlands, where it began operations in late 2022. The company’s aggressive growth strategy has seen it penetrate major markets such as Germany and the United Kingdom, where it reported substantial year-on-year increases in sales. In Germany, BYD’s sales surged by over 750% compared to April 2024, reaching 1,566 units, while Tesla’s sales in the country fell by 46% to 855 vehicles. Similarly, in the UK, BYD sold 2,511 vehicles in April, significantly outpacing Tesla’s 512 units.
BYD’s success is attributed to its diverse product lineup, including both fully electric and plug-in hybrid vehicles, and its commitment to affordability. The company has introduced models like the Dolphin Surf, a low-cost electric vehicle priced under £20,000, aimed at attracting budget-conscious consumers. Additionally, BYD’s proprietary Blade Battery technology, known for its safety and efficiency, has enhanced the appeal of its vehicles.
In contrast, Tesla is facing challenges in maintaining its market share in Europe. The company’s European sales have declined, with a nearly 50% drop in April and a 30% decrease in the first quarter of 2025. Analysts cite factors such as an aging product lineup, production delays related to the redesigned Model Y, and CEO Elon Musk’s controversial political affiliations, including support for Germany’s far-right AfD party, as contributing to the decline. These issues have led to reputational concerns, prompting some corporate clients, like Denmark’s largest construction company Tscherning, to return their Tesla fleets.
Despite the European Union imposing additional tariffs on Chinese electric vehicles, BYD’s sales have continued to grow. Chinese brands, including BYD, saw a 59% year-on-year increase in BEV registrations in Europe in April, outpacing the 26% growth of European, Japanese, South Korean, and U.S. brands. This growth is partly due to BYD’s strategic focus on hybrid vehicles, which are not subject to the new tariffs, allowing the company to maintain competitive pricing.
Looking ahead, market research firm Counterpoint Research predicts that BYD will surpass Tesla as the global leader in BEV sales in 2025, capturing a 15.7% market share. This projection is based on BYD’s technological advancements, such as its ultra-fast charging system capable of delivering 400 km of range in just five minutes, and its vertically integrated production model, which enhances operational efficiency.
Tesla’s response to these challenges includes plans to introduce more affordable versions of the Model Y and a renewed focus on its core automotive business. However, the company faces increasing competition from both established European automakers and emerging Chinese brands, which are rapidly expanding their presence in the global electric vehicle market.
