Emirates Islamic and Qindeel partner to promote literacy inclusion during month of reading

29 March 2017

Dubai – Emirates Islamic, one of the leading Islamic financial institutions in the UAE, has partnered with Qindeel Printing, Publishing, and Distribution, a subsidiary of the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF), to promote literacy inclusion worldwide. The partnership follows the announcement of March as the dedicated month of reading in the UAE, as marked by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

In support of Qindeel’s initiative to donate books worldwide and encourage reading, Emirates Islamic has enabled the set-up of kiosks across the bank’s branches, for customers and staff to donate used or new books. Qindeel will then distribute the donated books to local and global educational institutions in need of reading resources.   

Commenting on the partnership, Saif Al Mansoori, General Manager, MBRF Holding, said: “Encouraging reading for children, not just in the UAE, but across the region, has been a passionate cause of Qindeel under the vision of our leader, His Highness Sheikh Mohammad bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai. We thank Emirates Islamic for its efforts in supporting this noble cause and serving as a stellar example of the private sector’s social responsibility in the Year of Giving. We hope to give young children all over the world a chance to read meaningful and inspiring books that will facilitate their intellectual and emotional growth.”

Awatif Al Harmoodi, General Manager, Operational Quality & Processes, Emirates Islamic said: “Emirates Islamic is proud to participate in a sustainable and worthy campaign that empowers literacy inclusion among the disenfranchised both in the local community as well as internationally. A small gesture from the bank can have a tremendous impact on the children who will receive these books, as they will help shape their young minds with knowledge and moral values. We are happy to have our customers as well as our employees participating in this drive, and believe that grass roots efforts such as these have the longest lasting impact on society.” 

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About Emirates Islamic:
Established in 2004, as Emirates Islamic Bank, Emirates Islamic is one of the fastest growing banks in the UAE. Combining the best in Shari’a compliant services with the strongest levels of customer care and efficiency, the bank has established itself as a major player in the highly competitive financial services sector in the UAE. Offering products and services developed in line with the highest ethical standards, Emirates Islamic gives customers the transparency they seek in a strong, honest financial partner.

Emirates Islamic offers a comprehensive range of products and services across the Personal, Business and Corporate banking spectrum with a network of 61 branches and 196 ATMs/CDMs across the UAE. In the fast growing area of online and mobile banking, the bank has the reputation as an innovator, and was the first Islamic bank to launch a mobile banking app and the first bank in the Middle East to launch an App on the Windows 8 mobile platform.

Emirates Islamic has consistently received local and international awards, an acknowledgement of the bank’s strong record of performance, growth and market leading banking practices. The bank was named ‘Best Islamic Bank in the UAE’ at the 2015 World Finance Awards and also won the prestigious Euromoney Award for Innovation in Islamic Finance 2015. In the Islamic Business & Finance Awards 2015, the bank was named ‘Best Retail Bank, UAE’; ‘Best Commercial Bank, UAE’; and ‘Best Wealth Management, ME’. The bank won several industry accolades in 2016, including Innovator in Islamic Finance by Global Finance magazine for EI trade, the world’s first of its kind Shari’a-compliant online Trade Finance and Supply Chain platform and Fastest Growing Bank – UAE at the Banker Middle East Industry Awards 2016.

For further information please visit www.emiratesislamic.ae
Or please contact:
Amina Al Zarooni
Media Relations Manager, Emirates Islamic
Tel: 971 4 4397430; Mob: 971 56 6405080
Email: [email protected]

Tricia Kaul | Shaleen Sukthankar
ASDA’A Burson-Marsteller, Dubai, UAE
Tel: 971-4-4507600, Fax: 971-4-4358040
Email: [email protected] | [email protected]

© Press Release 2017