03 May 2017
Reaching a new milestone, Fine Hygienic Holding (FHH), one of the world’s leading manufacturers of hygienic products, recently launched the “New and Improved” Fine Baby® Diaper, which has been enhanced with maximum absorbency and is now offered in an affordable mega size pack. The launch of the new diaper comes shortly after the product received the prestigious endorsement of the Medical Wellness Association, which inspired the company to reach even more unprecedented accomplishments and present more exceptional added value to its products.
The Fine Baby® Diaper, which is the first and only diaper to be endorsed by the doctors and experts of the Medical Wellness Association, is manufactured according to the highest quality standards, ensuring dryness all-day long and leak-free protection, with a soft touch. The improved liquid absorption capacity enhances the diaper’s ability to effectively retain high levels of liquids, which contributes to the babies’ comfort and to keeping their skin healthy. At the same time, the enhanced absorption also reduces the number of diapers used due to the high quality, efficiency, and better performance, which means greater savings to consumers.
Commenting on the occasion, FHH CEO Salim Karadsheh said, “The introduction of the new and improved Fine Baby® Diaper comes in line with our strategy of continuous development to provide products that go beyond consumer expectations in terms of quality, which we make sure meets the best international health, production and manufacturing standards, and we are proud to present the significantly reduced price as a result of the increase in pack size.”
Karadsheh also expressed his confidence in the growth of the consumer base of Fine Baby® due to its affordable price during the current economic situation that is placing increased financial burdens on families and especially those with children. All of the exceptional features of the “New and Improved” Fine Baby® Diaper are expected to help further solidify its position as the first and best choice for families for a safe and healthy life for their children and as a daily partner for mothers taking care of their babies.
About Fine Hygienic Holding
Fine Hygienic Paper Company was established in 1958 by Mr. Elia Nuqul. Considered among the top hygienic paper manufacturing groups in the world, Fine Hygienic Holding specializes in sanitary product manufacturing and innovative hygienic solutions. Under the Nuqul Group umbrella, which compromises 30 local, regional, and global companies that form the operational nucleus, Fine Hygienic Holding plays an instrumental part in developing various sanitary products to achieve its goals of creating “a happier world” and becoming the ideal and preferred daily partner of consumers around the world
As part of its long dedication to adhere to the highest health and safety standards and the latest environmentally-friendly practices, Fine Hygienic Holding relies on its patented ‘Steripro™’ sterilization method and its ‘No Touch’ mechanism. These innovative techniques guarantee the highest levels of sterilization and quality for consumers, as the products go through the entire production process without ever being touched by a human hand.
As an inevitable consequence of its efforts and commitment to unmatched quality, “Fine Hygienic Holding” was awarded the Chain of Custody Certification (CoC) award, which allows it to place the Forrest Supervision Council (FSC) insignia on its packaging globally. In addition, the company was awarded with the ISO Quality Control Certificate ‘ISO 9001:2000,’ the ISO Environmental Management Certificate ‘ISO 14001:2004,’ and the ISO Safety and Occupational Health Certificate. Further achievements worth mentioning are the King Abdullah II Excellence Award; which the company won 4 times, the Aon Hewitt Award; classifying it among the top 15 employers in the Middle East, and the Superbrands Award; which the company won twice in a row in recognition of the elite industrial status the company achieved both locally and regionally. Finally, in a Forbes Magazine poll that resulted in naming the Top 40 Arab Commercial Brands, the group placed ninth overall.
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