Hasbro Inc. has reported a significant surge in its digital and licensed gaming segment, with revenues climbing 22% year-over-year to $471.7 million in 2024. A substantial portion of this growth is attributed to the mobile game Monopoly Go!, which alone contributed $112 million to the company’s coffers.
Monopoly Go!, developed by Scopely in collaboration with Hasbro, has emerged as a standout success in the mobile gaming arena. Launched in April 2023, the game has captivated a vast audience, blending classic Monopoly gameplay with engaging new features tailored for mobile users. By November 2023, the game had generated over $1 billion in revenue, solidifying its position as one of the most lucrative mobile game launches of the year. This momentum continued into 2024, with the game surpassing the $2 billion revenue mark by March.
The financial impact of Monopoly Go! on Hasbro’s earnings is noteworthy. In the fourth quarter of 2024 alone, the game contributed $38 million, averaging approximately $10 million per month. Hasbro’s CEO, Chris Cocks, expressed confidence in the game’s ongoing performance, stating, “We feel pretty confident in that $10 million number.”
Beyond Monopoly Go!, Hasbro’s digital gaming portfolio has shown resilience and growth. The company’s Wizards of the Coast and Digital Gaming division reported a 4% increase in revenue, reaching $1.51 billion in 2024. This uptick is partly due to the enduring popularity of titles like Magic: The Gathering and the unexpected success of Baldur’s Gate 3. The latter’s royalties nearly doubled initial forecasts, underscoring the game’s strong market reception.
Despite these digital successes, Hasbro faced challenges in other areas. The company’s overall revenue for 2024 stood at $4.13 billion, marking a 17% decline compared to the previous year. This downturn is attributed to various factors, including the sale of its eOne film and television business and a dip in demand for traditional toys such as Star Wars action figures and Nerf products.
In response to these challenges, Hasbro has unveiled a strategic plan titled “Playing to Win,” aiming to achieve $1 billion in cost savings and mid-single-digit compound annual revenue growth by 2027. This strategy focuses on meeting global consumer demand across various price points and enhancing engagement through online platforms. CFO Gina Goetter emphasized the company’s commitment to profitability, stating that Hasbro aims to emerge as “one of the most profitable toy and game companies globally.”
The company’s stock has reflected these developments, with shares rising over 11% following the announcement of the fourth-quarter results and the new strategic plan. This surge indicates investor confidence in Hasbro’s direction, particularly its emphasis on digital gaming and strategic cost management.
