Arabian Post Staff -Dubai

Lego and UNICEF have introduced a new set of design guidelines aimed at creating safer and more enriching digital play experiences for children. These tools, referred to as the Responsible Innovation Guidelines for Digital Child Safety, encourage game developers to prioritize child welfare, privacy, and meaningful engagement in the rapidly evolving digital entertainment sector. This initiative represents a significant step in addressing growing concerns about the impact of digital spaces on children’s mental and physical well-being.
The guidelines are crafted to help developers integrate child-centric design principles, including promoting positive online interactions, protecting privacy, and discouraging addictive mechanics. By fostering safer online ecosystems, Lego and UNICEF aim to mitigate risks associated with gaming, such as cyberbullying, excessive screen time, and exposure to harmful content.
Lego’s commitment to child safety aligns with its broader strategy of integrating play with learning. The guidelines are expected to provide a blueprint for the gaming industry, urging companies to adopt practices that uphold the rights and well-being of younger audiences. This move comes amid increased scrutiny of digital platforms’ responsibility towards their youngest users, as highlighted by recent studies and advocacy efforts from child welfare organizations.