Mark Griffiths GM of Yas Viceroy: Huge expansion of the Viceroy Hotels & Resorts in the GCC region

11 March 2017

Abu Dhabi – Yas Viceroy Abu Dhabi serves as an icon of luxury which redefines Yas Island. Its stunning interiors, 499 rooms and suites, 11 dining and lounge areas and wellness facilities are a sure match to the taste of guests looking for an extraordinary experience.

Its local and international success during the past years has pushed Viceroy Hotels & Resorts to further develop its brand in the Middle East. With Yas Viceroy, the hotel group continues to strengthen its relationship with their respective island partners and with the Abu Dhabi Tourism & Culture Authority. The hotel will be offering packages together with Yas Waterworld, Ferrari World and Generation V for GCC families who will be celebrating the upcoming holidays on the island.

Viceroy Regional Vice President and Managing Director, Mark Griffiths said, “The best way for us to develop Yas Viceroy is to work with our partners to promote Yas Island, Abu Dhabi and the whole United Arab Emirates as an ideal destination for leisure and business activities.”

The hotel group also participates  in the world’s biggest travel trade shows such as the upcoming Arabian Travel Market in Dubai and ITB in Berlin.

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Griffiths also described its close ties with UAE’s national airline, Etihad Airways. He explained, “We have a very good relationship with Etihad Airways. As Viceroy Hotel Group, we’re looking to expand in destinations where Etihad Airways flies to, given that a great value of our market comes from Abu Dhabi and the GCC.”

Viceroy Hotels & Resorts eyes several openings across the GCC for the succeeding years. Guests will soon be able to experience Viceroy Palm Jumeirah Dubai on March 31, 2017. The architectural gem features 477 rooms and suites, 8 dinning and nightlife venues, and facilities such as a beach club. One of its specialty restaurants is Quattro Passi which was founded by two Michelin-stared Italian Chef Antonio Mellino. This will be the first of its kind in the Middle East.

By the second quarter of 2018, Viceroy Hotels & Resorts will open its first luxury hotel and resort in Princes’ Islands, Istanbul. Viceroy Hotels & Resorts is also working on further developments in Morocco and Serbia.

“The Viceroy Hotel Group is growing quickly from its present size. I look forward to growing as the regional vice president and managing director and growing with the company as it expands.” Griffiths concluded.

© Press Release 2017