Arabian Post Staff -Dubai
Pure Harvest Smart Farms, a controlled environment agriculture (CEA) pioneer based in the UAE, is setting the stage for rapid expansion beyond the Middle East. The company, which specializes in growing crops in climates that are inhospitable to traditional agriculture, is attracting significant investment to fuel its growth. With a focus on expanding into new markets, Pure Harvest aims to take advantage of the increasing global demand for sustainable food production solutions.
In a recent round of funding, Pure Harvest secured $180.5 million from international investors, including a mix of private equity firms and corporate partners. These funds are intended to help the company scale its operations, introduce new technologies, and explore product extensions. The investors are betting on Pure Harvest’s ability to expand into new geographic areas, particularly in Asia, where controlled-environment agriculture is seen as a solution to food security challenges caused by climate change. With the support of these investors, the company is poised to grow significantly over the next few yearsarvest’s investment in technology and innovation is at the heart of its strategy. The company’s cutting-edge CEA systems allow it to grow produce with less water and land compared to traditional farming methods. This technology has proven especially important in regions with extreme weather conditions, like the UAE, where water scarcity and high temperatures make farming a challenge. By using hydroponics, aeroponics, and other advanced techniques, Pure Harvest can produce crops year-round, making it a reliable food source even in harsh climates .
The ceadership has been crucial to its growth. Pure Harvest’s co-founders, who include former executives with backgrounds in agriculture, technology, and sustainability, have worked to create a business model that is both scalable and environmentally responsible. Their vision for a sustainable future has resonated with investors, as evidenced by the backing from firms like IMM Investment Corp and the Olayan Financing Company. The conancial backers believe that Pure Harvest is well-positioned to thrive in a market that is becoming increasingly concerned with food security and sustainability.
Beyond expanding its technology and operations, Pure Harvest is also exploring new product lines. The company is investigating ways to use its expertise in water-efficient systems to produce fodder, a key ingredient for animal feed, in areas where water is scarce. This initiative could not only provide a new revenue stream but also contribute to global efforts to improve food security.
