Copy editors are the unsung heroes of almost any company with a marketing department. They’re responsible for making sure the company stays on track, that content seems like it comes from the same person, and keeping everything in check. In many ways, a copy editor is a lot like a project manager.
They oversee tons of different kinds of content from tons of different people. They check to make sure all that content is created in the same tone of voice, and that there aren’t any embarrassing mistakes. Most of all, they can be creative and come up with new ideas to attract audiences and improve the company.
By hiring a copy editor, you’re committing to improving your company and outperforming your competition. And to learn more about all they can do for your company, keep reading below!
A Copy Editor Will Keep Your Voice Consistent
The most important copy editor jobs include ones that go almost entirely unnoticed. Since they look over every piece of content in an organization, they also know if the content looks similar. They’re the ones who can tell if something is going wrong or not.
They do this by looking at whether the content is written in the same voice or not. If pieces of content seem too different from one another, they may edit it and make it seem like it falls under the same brand. That way, the company won’t risk deviating from its core messages.
Organizations With Good Voices Also Have Good Brands
Having a good brand is fundamental when it comes to digital marketing. Your brand is all the things that people associate with your company. You want to do more than just make sure your brand is positive — it also needs to be consistent.
If content gets published that doesn’t fall under your company’s brand, people may think it comes from someone else. They may also think your company is changing and abandon it, all from a few pieces of content that don’t follow your style. The best way to avoid this is simple — hire a copy editor.
They Will Help You Avoid Making Embarrassing Mistakes
There is also the obvious benefit of copy editors: they edit pieces of writing and keep them free of errors. There is nothing more embarrassing than publishing something with grammatical errors or typos. It makes your company seem unprofessional like it doesn’t care.
With a copy editor, nothing will get published that isn’t absolutely perfect. Your company will always publish things that seem professional and thoughtful. It will stand apart from your competition, and your audience will respect you more for investing so much into your style.
Hiring a Copy Editor Will Improve Your Company
The best advantage of hiring a freelance copy editor is a simple fact that they are creative. Don’t be surprised if your copy editor ends up taking on new responsibilities outside of they’re duties. They’re usually passionate about what they do and want to help your company succeed even if it means doing more than what’s expected of them.
They may come up with new project ideas, or take new writers and creative under their wing. And for more ideas about projects to boost your brand or how to train new employees, keep reading our website here!