Just in:
Meta Earth Official Website Launch: The Pioneer Explorer in the Modular Public Blockchain Domain // In Lok Sabha Polls In Punjab, AAP Is Advantageously Placed As Against Its Three Rivals // Sunshine’s Debut Features Leave Tech World Scratching Its Head // No running of govt from jail, says Delhi Lt Governor // Court Sides with Coinbase on Wallet Service, But Staking Program Remains in Limbo // Hullabaloo About Electoral Bonds May End Up As A Whimper Pre And Post Poll // Superland Announced Annual Results for 2023, 2023 Net Profit Increased approximately 39.5% to approximately HK$22.2 million as Compared to the 2022 Adjusted One // Experts come together to support updating the city’s nature conservation masterplan // Ingdan Announces 2023 Annual Results // Renewables Surge Sets Record, But Global Equity Lags // AIA Hong Kong Wins More Than 20 Accolades at MPF Ratings MPF Awards, BENCHMARK MPF of The Year Awards and Bloomberg Businessweek Top Fund Awards // Samsung Partners National Heritage Board to Bring a Slice of Singapore’s Cultural Heritage to Samsung The Frame TV // Ajman Celebrates Conclusion of Ramadan Activities with Grand Ceremony // U.S. Compliance Takes Center Stage at OKX Following Industry Jitters // German Job Market Resilience Bodes Well for Economic Recovery // US reiterates concern over Kejriwal arrest, Cong accounts // Experience Ultimate Shopping Freedom at 4.4 Shopee Spree: Don’t Worry, Shop Shopee! // AI Boost for Galaxy Devices: Samsung Expands One UI 6.1 Update // Konica Minolta is named ASEAN 2023 Market Leader in Colour Light and Mid Digital Production Printers // Emirati Aid Reaches Ukraine as Food Shortages Bite //
HomeWhat's OnSnap has finally filed publicly for its massive IPO

Snap has finally filed publicly for its massive IPO

1486072467 snap spectacles


It’s here! Snap — which confidentially filed for its IPO late last year — has released its public filing through the Securities and Exchange Commission.

ADVERTISEMENT

This is another incremental step in the process of going public, but it’s probably the most important because we’re finally getting our first glimpse at the financial guts of the company. Snapchat has gone from a zeitgeist-y app among a younger audience to one with more than 150 million daily users — and one with a strong pitch to advertisers based on the engagement of the app.

Snap is expected to go public at a valuation north of $25 billion in early March, making it not only the first tech IPO of the year but also one of the largest in a while. That means Snap is not only setting itself up as a bellwether for future consumer tech IPOs, but also for the tech IPO market in general. We’re also getting a glimpse into what Snap is acknowledging as existential threats for the company, which could give us a sense of where things are headed for ad-driven companies in public markets.

But, now we have the data, and we can get a better sense of where the app is going.We’re updating this post as we get more information, so be sure to refresh periodically. Let’s get started!

Revenue

Last year, leaked documents revealed that Snapchat would generate $350 million in revenue for 2016 and was projecting $1 billion in revenue for 2017. It looks like the company came in ahead of the projections for last year at around $400 million. That’s up from $59 million in revenue generated in 2015 — a nearly 6x jump.

In the fourth quarter last year, Snap brought in $165.7 million in revenue, up from $32.7 million in revenue in the fourth quarter in 2015. Its losses, however, are widening rapidly. In Q4 the company lost around $170 million, up from losses of around $98 million in the fourth quarter of 2015. On the year, Snap lost around $515 million, up from losses of $373 million in 2015.

ADVERTISEMENT

Not unexpected, Snap has had to invest heavily not only in research and product development but also infrastructure. An app that prides itself on engagement through the use of video and photos is going to come with a lot of costs pertaining to running the actual service and keeping it from crashing.

Engagement

For those 161 million daily active users, Snap makes about a dollar apiece. But as to be expected, Snap’s revenue per user is leagues ahead in North America compared to the rest of the world. That might not be all that surprising, given that it’s still an early advertising product and it hasn’t quite locked down monetization outside of the U.S. Here’s the quick breakdown:

snap arpu

Users

Snap has stressed its focus on daily active users (DAUs) as its pitch to investors and advertisers. That’s partly because it doesn’t have the same insane scale of Facebook — in terms of DAUs or MAUs. The company is trying to convince Wall Street that its engagement metrics make it a much more attractive platform. So, it might not have huge numbers, but with more than 150 million DAUs and stronger engagement than other platforms, it may turn out to be a more intriguing use of advertising budgets.

The company says it has 161 million daily active users, up 48% year-over-year from 107 million last year. The majority of its use base is naturally in North America, with 69 million DAUs. Europe accounts for 53 million DAUs, there are 39 million DAUs in the rest of the world.

screen-shot-2017-02-02-at-1-38-43-pm

Diving deeper into international, it looks like the company’s growth across all three categories is pretty similar. While the U.S. is not growing as quickly year-over-year, all three categories that Snap has broken out are growing more than 40% year-over-year. We do, indeed, see slowing growth however across all categories if you look at a more quarter-over-quarter basis — especially beyond Europe and North America, where there was no change.

snap international users

We’re updating as we get more information.

 

Featured Image: Snap

Via ASDA Alltop

ADVERTISEMENT

ADVERTISEMENT
Just in:
Sunshine’s Debut Features Leave Tech World Scratching Its Head // Party Nominees Refusing To Contest: Major Perception Threat For BJP // Arvind Kejriwal Was Used By BJP In 2011 Movement To Take On The Congress // Samsung Partners National Heritage Board to Bring a Slice of Singapore’s Cultural Heritage to Samsung The Frame TV // Arvind Kejriwal Gets International Heft Against The Deshi Vishwaguru // Infineon and HD Korea Shipbuilding & Offshore Engineering jointly develop ship electrification technology // Andertoons by Mark Anderson for Thu, 28 Mar 2024 // Hullabaloo About Electoral Bonds May End Up As A Whimper Pre And Post Poll // Ajman Celebrates Conclusion of Ramadan Activities with Grand Ceremony // Sharpening the Focus: Sharjah Health Department Refines Evaluation Criteria for “Healthy Schools Programme” // Superland Announced Annual Results for 2023, 2023 Net Profit Increased approximately 39.5% to approximately HK$22.2 million as Compared to the 2022 Adjusted One // AIA Hong Kong Wins More Than 20 Accolades at MPF Ratings MPF Awards, BENCHMARK MPF of The Year Awards and Bloomberg Businessweek Top Fund Awards // No running of govt from jail, says Delhi Lt Governor // Lisboeta Macau’s world first LINE FRIENDS PRESENTS CASA DE AMIGO and BROWN & FRIENDS CAFE & BISTRO has officially opened // Konica Minolta is named ASEAN 2023 Market Leader in Colour Light and Mid Digital Production Printers // Emirates Post Speeds Up Deliveries for GCC with Special Day // Experience Ultimate Shopping Freedom at 4.4 Shopee Spree: Don’t Worry, Shop Shopee! // US reiterates concern over Kejriwal arrest, Cong accounts // Emirati Aid Reaches Ukraine as Food Shortages Bite // German Job Market Resilience Bodes Well for Economic Recovery //