Yango and Shell Oman widen driver perks

Yango Ride and Shell Oman Marketing Company have launched a dedicated benefits programme for partner drivers across Oman, offering fuel discounts, food and beverage deals and vehicle-care offers through Shell’s service-station network.

The tie-up gives Yango Ride partner drivers access to exclusive offers at 216 Shell service stations using dedicated promo codes through the Shell Asia App. The package includes discounted fuel, tailored deals at Shell Café outlets and benefits at participating Shell Helix Oil Change Centres, positioning the arrangement as a cost-saving measure for drivers whose earnings are closely tied to daily operating expenses.

The launch in Muscat comes as ride-hailing platforms compete more aggressively on driver retention, a critical issue in app-based mobility markets where fuel, maintenance and waiting time can significantly affect take-home income. For drivers, fuel is among the largest recurring costs, particularly in cities where long operating hours and high trip volumes are needed to maintain stable earnings. By linking mobility work with a fuel and convenience network, Yango Ride is seeking to strengthen the supply side of its platform while improving service reliability for passengers.

Yango Ride, part of Yango Group, operates in Oman through its local mobility offering and positions itself as a technology platform connecting passengers with transport providers. Its services in Oman include app-based ride booking, transparent pricing, driver tracking, route sharing, an emergency support function and multiple service classes, including Economy, Van, Premium, Luxury and a women-focused service option. The company’s wider ride-hailing business operates across more than 25 countries in the Middle East, Africa, Latin America and other regions, with more than 630 million rides completed and over 1 million drivers registered on its platform globally.

Sheikha Ambuali, Country Manager of Yango Oman, said the partnership was aimed at delivering practical everyday value for drivers. She said collaboration with Shell Oman would help drivers reduce routine operational costs through benefits that support them on and off the road, adding that stronger driver support contributes to a more sustainable and reliable mobility ecosystem.

For Shell Oman, the partnership extends its retail network into a fast-growing segment of the transport economy. The company’s offer combines fuel, convenience retail and lubricant services, giving it a broader role in the working routines of ride-hailing drivers. Shell Oman Marketing Company SAOG is one of the Sultanate’s established fuel and lubricants marketers, with a network of more than 200 service stations across Oman, Shell Select stores, Shell Café outlets and vehicle-care facilities linked to its lubricants business.

Suresh Nair, General Manager for Mobility and Convenience Oman at Shell Oman, said ride-hailing drivers had become an increasingly important part of Oman’s transport ecosystem. He said the collaboration with Yango Ride allows Shell Oman to extend value through benefits connected to fuel, convenience and vehicle care, while supporting livelihoods in the mobility sector.

The programme is being rolled out through the Shell Asia App, which is already used for customer rewards and station-related services. Shell’s loyalty ecosystem enables users to collect and redeem points, locate nearby stations and access offers across service stations and retail outlets. For Yango drivers, the dedicated promo-code model creates a targeted benefits channel rather than a general consumer discount scheme.

The partnership also reflects a wider shift in ride-hailing markets, where platforms are increasingly adding driver-support measures beyond trip commissions and booking technology. Driver benefit schemes covering fuel, insurance, maintenance, finance, food discounts and digital payments have become important tools for platforms seeking to stabilise supply and reduce churn. In Oman, such measures are gaining significance as app-based transport grows alongside digital-payment adoption, urban mobility demand and the country’s wider push to modernise transport services.

Yango Ride has already been expanding driver-focused collaborations in Oman. Its earlier partnership with Thawani Pay under the She Moves initiative targeted female partner drivers by offering access to lifestyle and savings benefits through the Sama platform. That arrangement formed part of a broader effort to increase women’s participation in platform-based transport and improve financial well-being through everyday savings.