INTERNATIONAL. EY announces the launch of its Commercial Analytics Services Hub (EY CASH). This cloud-based analytics platform helps consumer products and retail (CPR) companies accelerate growth by predicting consumer choice to inform key decisions.
EY CASH combines the professional services organization’s sector experience with the flexibility, scalability and enhanced security of the Microsoft Azure cloud and Cortana Intelligence.
With 73% of CPR companies finding profitable growth far more challenging than a decade ago according to EY’s recent Consumer Products & Retail Survey, there is increasing demand to harness data to enhance businesses’ growth trajectory.
EY CASH allows users to build predictive analytics models from multiple data sources to draw deep insights across their business, and provide those insights to key decision-makers through a single platform, which they can access anywhere, on any connected device.
Rob Holston, EY Global Consumer Products and Retail Analytics Leader, says: “As technology, analytics and data converge, there are new ways to bring sharper insights that inform and predict consumer choices. But all too often, insights and their value are trapped in static tools and reports, diminishing their relevance in key decision-making. EY CASH allowsconsumer products and retail companies to effectively combine strategy with next-generation analytics for accelerated performance.”
Focusing on core revenue management, retail execution and marketing productivity, the new platform addresses key challenges across the sector. Users are able to test pricing scenarios and determine optimal portfolio allocation by selecting the latest EY analytics smart applications (apps), customizing their own apps and accessing leading third-party apps that provide faster, better decisions.
Holston says: “Companies that embed powerful commercial analytics can generate up to 22% higher operating income than their competitors. EY CASHfrees-up insights that would previously have been captive within isolated functions or personnel, thereby arming businesses with the foresight to eliminate some of the main obstacles to growth.”
Greg Cudahy, EY Global Technology, Media & Entertainment and Telecommunications Leader, says: “Consumer products and retail companies must quickly convert analytical insights into action to capture both opportunities and consumer attention in today’s fast-paced environment. Microsoft and EY are now bringing to market advanced, cloud-based commercial analytics services with deep consumer products and retail knowledge, helping businesses within the sector to realize growth and unlock profit.”
Tito Arciniega, Vice President – Worldwide Commercial Sector Industries at Microsoft, says: “To successfully use commercial analytics to advance their businesses, consumer products and retail companies must get faster insights with a complete data platform that speeds up how they access and analyze all types of data. This new solution will make it easy for consumer products and retail companies to connect to the data they need to make better decisions, faster. This collaboration between EY and Microsoft will enable more businesses to create value through a detailed understanding of key issues and desired outcomes.”
EY CASH is part of EY’s strategic business relationship with Microsoft to provide powerful digital services focused on accelerating customers’ digital adoption to build a better working world.
Click here to read the original news release on the Deloitte site.
Photo Caption: Rob Holston, EY Global Consumer Products and Retail Analytics Leader
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This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.
About EY Commercial Analytics
EY has a range of capabilities, proprietary technology assets and an advanced partner ecosystem that can help transform our clients’ ability to develop, consume and scale commercial analytics in ways that will unlock growth and improve business performance.
These capabilities address core client issues in revenue growth management, marketing productivity and retail collaboration. We collaborate with our clients to develop high-impact outcomes — be it through advisory engagements or leveraging our Commercial Analytics business platform to develop speed, scale and efficiency.
 Global survey of 300 senior executives from consumer products, retail and agribusiness in early 2016.
 Source: S&P Capital IQ. Analysis based on EY experience and weighted revenue growth and EBITDA margin performance of the top 50 CPG (food, beverage, HPC and tobacco) companies as ranked by revenues in 2014.