Tata Consultancy Services has announced a strategic partnership with Salesforce to enhance artificial intelligence applications within the manufacturing and semiconductor sectors. This collaboration aims to integrate TCS’s industry expertise with Salesforce’s AI and cloud capabilities, offering data-driven solutions to improve sales and customer service.
As part of this initiative, TCS has introduced three key programs:
1. Semiconductor Sales Accelerator: Designed to boost sales through data-driven insights, this program addresses the challenge of navigating complex technical data swiftly and accurately. By leveraging AI, it enables sales teams to access real-time information, reducing cycle times and enhancing customer engagement.
2. Seller for the Future: This initiative provides sales teams with near real-time insights, predictive analytics, and personalized recommendations within the Salesforce platform. It empowers sales representatives to anticipate customer needs, identify opportunities for cross-selling and upselling, and expedite deal closures, thereby driving revenue growth.
3. Digital Field Service: Aimed at field technicians, this program offers real-time information, predictive maintenance insights, and optimized scheduling. By equipping technicians with these tools, it enhances service efficiency and reduces downtime for clients.
Indira Gillingham, Vice President of Alliances at Salesforce, expressed enthusiasm about the partnership, stating that combining TCS’s extensive industry knowledge with Salesforce’s customer relationship management capabilities will enable clients to harness advanced AI-powered insights.
Prashant Shirgur, Global Head of Enterprise Solutions for Technology, Software, and Services at TCS, highlighted the importance of real-time information in the fast-paced semiconductor market. He emphasized TCS’s commitment to providing clients with intelligent tools that enhance customer engagement, shorten sales cycles, and drive business growth.
This partnership addresses a significant hurdle in AI adoption: unlocking the true value of data often stored in unstructured silos. By offering integrated solutions, TCS and Salesforce aim to digitally transform sales and service operations in the manufacturing and semiconductor industries, fostering smarter decision-making and improved customer experiences.
The collaboration also leverages TCS Crystallus™ on Salesforce, a set of pre-configured industry solutions and composable business applications. This platform assists enterprises in accelerating their cloud-led transformation journeys, enabling them to realize their digital transformation visions and achieve superior business outcomes.
The TCS-Salesforce alliance represents a significant advancement in the application of AI within manufacturing and semiconductor sectors. By combining their respective strengths, the two companies are poised to deliver innovative solutions that address industry-specific challenges, streamline operations, and enhance overall efficiency.
