Arabian Post Staff -Dubai
Dubai International Airport has introduced DXB Greet & Go in Terminal 3, revolutionising the way arrivals are greeted. Licensed hotels, tour operators and transport providers can now tap QR codes—replacing traditional placards—to meet guests efficiently in a dedicated arrivals area.
The initiative, officially live since early July, provides an authorised meeting zone designed to improve passenger flow and elevate hospitality standards. Dubai Airports has established this as part of its strategy to ease congestion and reduce stress at peak arrival times.
This digital-first service streamlines the reception experience: instead of waiting among crowds, drivers and host staff now scan pre-shared QR codes, guiding travellers directly to designated areas where they are met by clear signage. The system aligns with security protocols while offering better clarity and comfort.
Industry observers describe DXB Greet & Go as another milestone in Dubai’s automation and smart-performance ambitions. It complements prior enhancements—like biometric Smart Tunnels and QR-code navigation tools—designed to process high passenger volumes more swiftly while preserving a premium touchpoint.
Key regional operators have already registered. A senior operations manager at one of Dubai’s leading hospitality chains noted guest satisfaction has improved, citing fewer missed connections and faster handovers. Dubai Airports spokesperson emphasised that launch partners are primarily “licensed entities” committed to seamless, branded guest engagement.
Compliance and coordination with security teams were paramount in crafting the scheme. The dedicated meeting point follows stringent screening criteria and maintains oversight from airport operations, ensuring guest meets do not impinge on wider terminal safety. It also alleviates footfall in busy corridors, especially during peak periods.
Analysts see branding and service quality benefits. Sharply reducing wait times at arrivals enhances early impressions for high‑value guests, business travellers and VIPs—key revenues for both hotels and airport retail operators. And as QR-based systems gain traction worldwide, DXB’s approach may offer a replicable benchmark for other global gateways.
Passengers have already reported smoother arrivals. A recent poll by a GCC‑based travel blog found that 87 percent of users appreciated the clarity of designated zones and reduced crowding. Several said using the service felt more “personalised and modern”, aligning with expectations for a luxury travel experience.
Onboarding requires minimal effort: partners register via Dubai Airports’ platform, receive official QR codes linked to flight details, and station meeting personnel accordingly. QR scanning synchronises with flight schedules, activating the service only once the flight has landed and passengers have disembarked.
Dubai Airports reports the system has quickly gained traction among boutique hotels and VIP ground handlers, with expansion plans underway. Terminal 3—the main hub for Emirates—is expected to expand the service across other terminals if demand continues.
The move also integrates with existing smart journeys like DXB Express Maps, enabling visitors to navigate lounges, shops and gates by QR scanning digital kiosks. The combined effect is a frictionless experience from landing to departure, supporting ambitions to top 100 million annual passengers.
