Arabian Post Staff -Dubai
A Saudi podcast has achieved a remarkable feat, becoming the most-watched podcast episode on YouTube worldwide. The latest episode of *Fnjan*, featuring Yasser Al Hazimi, garnered over 110 million views, surpassing high-profile interviews, including the widely known Joe Rogan-Elon Musk episode. This achievement marks a significant milestone for Arabic-language content, spotlighting the region’s growing influence in the digital media space.
*Fnjan*, produced by the Saudi media company Thmanyah, has been steadily gaining traction in both regional and global markets. The podcast, known for its engaging interviews with prominent figures, tackles deep cultural, social, and philosophical issues, resonating with an increasingly diverse audience. The particular episode featuring Al Hazimi, a motivational speaker, captured viewers with its exploration of personal growth and emotional resilience, topics that have found universal appeal in an age of mental health awareness.
The surge in popularity of *Fnjan* reflects broader trends in the digital content landscape, where podcasts and video interviews are seeing unprecedented growth. The podcast’s appeal can be attributed not only to the substance of its discussions but also to the high production quality and strategic use of platforms like YouTube. The format of long-form, unfiltered conversations mirrors a global shift toward more in-depth, thoughtful content that allows audiences to connect with topics on a deeper level.
Industry observers note that *Fnjan*’s record-breaking viewership underscores the growing demand for Arabic content on global platforms, a shift that reflects broader digital consumption patterns in the Middle East. As digital literacy and internet access continue to rise, particularly among younger demographics, creators in the region are increasingly leveraging platforms like YouTube to reach audiences far beyond their geographical boundaries.
The success of *Fnjan* and Thmanyah illustrates the potential of Arabic content creators to carve out significant spaces in the global media landscape. This achievement not only highlights the appetite for regionally produced media but also underscores the potential for Middle Eastern creators to compete on a global scale, challenging traditional media powerhouses.
The episode’s viewership surge also speaks to the rise of digital content consumption in Saudi Arabia, where internet penetration has reached over 95%. The Saudi government has made significant investments in digital infrastructure as part of its Vision 2030 plan, which aims to diversify the economy and promote cultural industries. This has led to an explosion of online platforms, creative startups, and influencers, reshaping the country’s media landscape.
