Sennheiser: Motivated by the customer
German engineering has an outstanding reputation worldwide for quality, technological innovation and reliability, yet in the obsession for perfection, it can miss market opportunities. The German watch industry, for example, with its hundreds of companies, has for long had a fixation for mechanical perfection, but in the process neglected the design aspect and the very quartz technology it had developed on its own. Similarly, Siemens had a […]



