Cut-throat competition in EV market triggers price war
By Matein Khalid The global EV market has entered a cutthroat, even Darwinian competitive dimension now that Tesla (TSLA) has initiated a price war to capture market share, though a plunge in gross margins is the blood sacrifice for market dominance. So TSLA’s Q1 earnings were a predictable horror, with a fall in operating income/margins after successive price cuts. Tesla can succeed in this strategy in the […]