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The United Arab Emirates’ Ministry of Finance has unveiled a new certification program in International Public Sector Accounting Standards , developed in partnership with the Association of Chartered Certified Accountants . This initiative aims to enhance the financial acumen of federal government employees, aligning the nation’s public sector accounting practices with globally recognized standards.

The IPSAS certification program commenced with an inaugural training session in Dubai on 17 February 2025. This session marked the beginning of a comprehensive effort to equip finance professionals within the UAE’s federal entities with the necessary skills to implement accrual-based accounting effectively. By adopting these standards, the MoF seeks to improve the quality, consistency, and transparency of financial reporting across public sector institutions.

H.E. Younis Haji Al Khoori, Undersecretary of the Ministry of Finance, emphasized the significance of this collaboration, stating that it reflects the ministry’s commitment to fostering strategic partnerships and reinforcing its position as a global leader in public finance. He highlighted that the adoption of IPSAS is a critical step towards achieving financial sustainability and enhancing the efficiency of government financial operations.

The partnership with ACCA is particularly noteworthy, as the association is renowned for its expertise in accounting certifications worldwide. The ACCA’s Certificate in International Public Sector Accounting Standards is designed to provide participants with a thorough understanding of IPSAS, covering various aspects such as financial statement presentation, accounting policies, and the treatment of assets and liabilities. The program also delves into the nuances of financial performance, consolidation, and the disclosure of financial information, ensuring that participants are well-versed in the comprehensive application of these standards.

In addition to the IPSAS certification, the MoF has signed a Memorandum of Understanding with the American University in Dubai to launch an Executive Diploma Program in Government Financial Policy Sustainability. Scheduled for the 2024-2025 academic year, this diploma aims to delve into topics such as financial sustainability, emerging trends in government finance, and the impact of artificial intelligence on financial analysis. Dr. Kyle Long of AUD expressed enthusiasm about the collaboration, noting that it has the potential to transform financial management within federal agencies and prepare professionals to tackle contemporary challenges.

The MoF’s dual approach—offering both the IPSAS certification and the executive diploma—underscores its dedication to building a robust financial framework within the UAE’s public sector. By investing in the education and training of its financial workforce, the ministry aims to ensure that government entities are not only compliant with international standards but are also pioneers in adopting innovative financial practices.

This initiative is part of a broader strategy by the UAE government to modernize its financial systems and promote transparency. By aligning with international accounting standards, the UAE aims to enhance investor confidence and foster a more attractive environment for foreign investments. Moreover, the adoption of IPSAS is expected to facilitate better decision-making processes within government entities, as accurate and transparent financial information is crucial for effective policy formulation and implementation.

The training sessions are structured to provide participants with both theoretical knowledge and practical applications of IPSAS. Through case studies, interactive exercises, and real-world examples, attendees will gain insights into the challenges and solutions associated with implementing these standards. The program also offers a platform for finance professionals to engage in discussions, share experiences, and develop a network of peers committed to advancing public sector financial management.

Malik Sarieddine of ACCA highlighted the importance of this certification, stating that it equips finance professionals with the necessary tools to lead initiatives aligned with global standards. He emphasized that the training will enable participants to navigate the complexities of public sector accounting, ensuring that financial reports are both accurate and reflective of the true financial position of government entities.

The MoF’s commitment to continuous improvement is evident in its proactive approach to adopting international best practices. By collaborating with esteemed institutions like ACCA and AUD, the ministry is taking concrete steps to elevate the proficiency of its financial professionals. This, in turn, is expected to lead to more efficient public spending, improved resource allocation, and enhanced public trust in government financial operations.

Ampverse Pulse, a prominent gaming marketing specialist, has announced the launch of Pulse Media, a digital media buying platform designed to connect advertisers with mobile and PC gamers across the Gulf states. This initiative aims to bridge the gap between brands and the rapidly expanding gaming community in the region.

Pulse Media offers advertisers a comprehensive suite of services, including gaming influencer strategies, in-game advertising, user acquisition, media planning, and the organization of branded tournaments and events. By leveraging these tools, brands can effectively engage with the gaming audience, ensuring their messages resonate within the gaming culture.

The gaming industry in the Gulf states has witnessed significant growth, with a substantial increase in both mobile and PC gaming. This surge presents a lucrative opportunity for brands to tap into a diverse and engaged demographic. Pulse Media’s platform is poised to facilitate this connection, providing advertisers with the means to reach gamers through tailored and impactful campaigns.

Ampverse Pulse’s Chief Executive Officer, Charlie Baillie, emphasized the company’s commitment to understanding youth culture and the gaming landscape. He stated, “Ampverse Pulse is not just an extension of our marketing solutions offering, but a next-generation agency which deeply understands youth culture given our gaming DNA.” This deep-rooted understanding positions Pulse Media to deliver authentic and effective advertising solutions that resonate with the gaming community.

The platform’s capabilities extend beyond traditional advertising methods. By incorporating in-game advertising and collaborating with gaming influencers, Pulse Media ensures that brand messages are seamlessly integrated into the gaming experience. This approach not only enhances brand visibility but also fosters genuine connections with the target audience.

In addition to its advertising services, Pulse Media plans to host branded tournaments and events, providing brands with unique opportunities to engage with gamers in interactive and immersive settings. These events are designed to create memorable experiences, further solidifying the bond between brands and the gaming community.

The launch of Pulse Media comes at a time when the Gulf states are experiencing a digital transformation, with a growing emphasis on technology and entertainment. The region’s youthful population, coupled with increasing internet penetration, has led to a burgeoning gaming market. Pulse Media aims to capitalize on this trend by offering advertisers a platform that is both innovative and attuned to the nuances of the gaming world.

Ampverse Pulse’s track record includes collaborations with over 300 global brands and game publishers, highlighting the company’s expertise and credibility in the gaming marketing sector. This extensive experience equips Pulse Media with the insights and strategies necessary to drive successful advertising campaigns within the Gulf states’ gaming community.

The introduction of Pulse Media signifies a strategic move by Ampverse Pulse to solidify its presence in the Middle East and North Africa region. By focusing on the Gulf states, the company aims to cater to a market that is ripe for digital advertising opportunities, particularly within the gaming sector.

Four students from the Rochester Institute of Technology (RIT) Dubai have embarked on a prestigious internship program with General Motors (GM), gaining hands-on experience in the global automotive industry. This collaboration aims to bridge the gap between academia and industry, providing students with invaluable exposure and skills development while pursuing their degrees. The students, hailing from diverse academic backgrounds, are leveraging this opportunity to enhance both their technical and soft skills in real-world projects across various GM departments.

The students—Abdullah Adawi, Anas Nazzal, Tala Hassouna, and Shahd Salahat—represent different fields of study, each bringing a unique perspective to their roles. These internships are part of RIT Dubai’s Cooperative Education initiative, which ensures that students complete at least six months of practical work experience as part of their academic journey. This program is designed to prepare students for the competitive global job market by merging theoretical knowledge with practical application.

Abdullah Adawi, a senior industrial engineering student, has taken on a role in GM’s service operations team. His focus on optimizing the parts delivery process to dealerships is giving him critical insight into logistics and operational efficiency, allowing him to deepen his understanding of industrial engineering concepts while mastering new data software tools. Similarly, fellow industrial engineering student Anas Nazzal is working within the product development team. He expressed excitement about the opportunity to contribute to GM’s vehicle portfolio expansion while also gaining exposure to new analytical tools that will assist him in pursuing future studies in data analytics.

Tala Hassouna, another senior at RIT Dubai, opted to expand her horizons by joining GM’s business development team after initially exploring marketing. Her internship has involved conducting in-depth analyses that have honed her analytical and presentation skills, positioning her for a broader career in business beyond her initial interests. Shahd Salahat, a psychology major, is applying her understanding of consumer behavior in GM’s marketing department. By working on digital user journeys, she is utilizing her academic background in psychology to influence corporate strategy, a role she hadn’t considered before.

General Motors Africa and Middle East has been instrumental in offering these students a platform to apply their academic knowledge to professional environments. Jack Uppal, President and Managing Director of GM Africa and Middle East, expressed optimism about the talent coming from RIT Dubai, praising the students for their dynamic ideas and commitment. He emphasized that such partnerships are crucial for shoring up the STEM talent pool in the region, and believes this collaboration is vital for the growth of future leaders in the automotive and tech sectors.

The leadership at RIT Dubai also highlighted the value of such industry collaborations. Dr. Yousef Al-Assaf, President of RIT Dubai, noted that the cooperative education experience provides students with a distinct advantage in the job market. He lauded the partnership with GM as a reflection of the high caliber of RIT Dubai students and the meaningful contributions they are poised to make in the UAE’s rapidly evolving business landscape.

This collaboration between academia and industry serves as a model for how educational institutions and corporations can work together to develop future talent. RIT Dubai’s emphasis on integrating practical work experience into its academic curriculum ensures that students are well-prepared for the challenges of the professional world, making them competitive candidates in a global workforce.

The internships undertaken by these students underscore the importance of interdisciplinary learning and real-world application. While each intern has come from a different academic background, they are united in their desire to push the boundaries of their education and contribute meaningfully to a world-leading company like GM. Their experience not only reinforces the value of cooperative education programs but also highlights the increasing demand for versatile skill sets in today’s fast-changing job market.

As the automotive industry undergoes rapid transformation, driven by new technologies and sustainability goals, the involvement of these students in key areas such as product development, marketing, and service operations reflects broader industry trends. Their participation in such projects equips them with a holistic understanding of the automotive business, from technical innovations to consumer behavior, preparing them to lead in the future of the industry.

General Motors’ dedication to fostering young talent aligns with its broader goals of driving innovation and sustainability in the automotive sector. By investing in the next generation of leaders and equipping them with practical, hands-on experience, the company is positioning itself at the forefront of industry advancements, while also contributing to the growth of skilled professionals in the UAE.