How a team of outsiders at The New York Times got The Daily to 20 million downloads and streams – Poynter
It was kind of an accident. When Lisa Tobin arrived at The New York Times nearly seven months ago, she had a broad mission: Figure out what the newspaper was supposed to sound like. “I expected that we would come in and spend several months figuring that out and then starting to finalize strategy and figure out what our first-round programming would be,” said Tobin. That’s pretty […]