The art of social media influencing
The biggest issue facing the world of social media influencers is transparency. Should the person with 100,000 followers on Instagram (or 5.4 million followers as the keynote speaker, Joelle Mardinian, can boast) announce that she is being paid to promote a product? The inevitable tangents to the four hours of conversations tried to answer the question: what constitutes an influencer (or a content generator as one panellist […]