Haldiram’s and Jafza Collaborate to Launch Major Saffron Processing Facility in UAE

Jebel Ali Free Zone has entered into a partnership with Indian multinational food brand Haldiram’s to establish one of the largest saffron processing facilities in the Gulf Cooperation Council region. The agreement was formalised during the Gulfood event in Dubai.

Scheduled to commence operations in March 2025, the facility will be managed by Kesar Expert & Packers, a company with 22 years of experience in high-quality saffron processing in India. The plant aims to obtain the globally recognised European BRCGS certification, ensuring the quality and purity of its saffron products.

Initially, the hub will process 30 metric tonnes of saffron annually, with plans to expand capacity to 100 metric tonnes over the next five years. This growth strategy will leverage the Comprehensive Economic Partnership Agreement between the UAE and India, as well as the advanced connectivity and infrastructure provided by Jebel Ali Port and Jafza.

The collaboration also explores further avenues, including expanding Haldiram’s presence in Dubai and investing in additional food processing and distribution facilities. This initiative underscores Dubai’s position as a global trade hub, bolstered by Jafza’s thriving food and beverage sector, which currently hosts over 770 companies.

This development aligns with a series of significant engagements by Indian food and beverage companies at Gulfood. Reliance Consumer Products Limited introduced its renowned brand Campa to the UAE market, marking its inaugural entry, facilitated by Abu Dhabi’s Agthia Group. Additionally, Lulu Retail has signed nine strategic memorandums of understanding with global manufacturers to enhance product offerings across the GCC and beyond. Among these agreements is the introduction of Milaf Cola, a carbonated date beverage from Saudi Arabia, to LuLu stores throughout the GCC, with future plans to enter the Indian market.