HyperMax Ushers in New Grocery Era with Six Stores in Bahrain

Majid Al Futtaim has opened six HyperMax outlets in Bahrain, coupled with an online store offering, as it pushes its grocery retail ambitions further into the Gulf market.

The launch delivers a brand positioned on local produce, value pricing and convenience, aiming to align with Bahrain’s Vision 2030 goals on sustainable growth and economic diversification. With a workforce exceeding 1,600 staff, HyperMax will draw upon partnerships with more than 250 Bahraini farmers, suppliers and SMEs to bolster supply chains and support home-grown food production.

Mohamad El Khatib, Head of Operations at Majid Al Futtaim Retail – HyperMax Bahrain, emphasised that the brand represents a blending of global operational standards with Bahraini consumer preferences, particularly in fresh and locally sourced goods. He stated that HyperMax seeks to deliver “choice, affordability and everyday excellence” across its stores and online platform.

The brand’s omnichannel strategy combines in-store retail with e-commerce, enabling customers to shop across multiple channels. HyperMax has also introduced a loyalty programme and regular promotional offers aimed at driving value.

This move follows Majid Al Futtaim’s previous expansion of HyperMax into other markets. In Jordan, for example, the company rebranded all 34 of its former Carrefour outlets under the HyperMax name, emphasising local sourcing and modern retail formats. The change in Jordan also reflected business adjustments to market sentiment and evolving customer expectations.

Analysts see HyperMax’s expansion as part of broader regional trends in retail. Rising costs, shifting consumer behaviour toward fresh and locally-produced goods, plus digital shopping demand are pushing retailers to refine their value propositions. Majid Al Futtaim’s decision to prioritise local supply chains helps mitigate risks such as import dependency and logistics challenges.