UAE companies place reputation above profit
CEOs of 73 percent of companies in the UAE say prepared to lose profit in the short term for the sake of protecting long-term reputation. Once the sole remit of the marketing and PR departments, reputational risk is now seen as a critical company-wide concern, according to a global survey by the Chartered Institute of Management Accountants (CIMA) and the American Institute of CPAs (AICPA). The survey […]