Brands see higher conversion rates from personalized emails
Arabian Post Staff Old-school email personalization methods such as those that relied only on demographics or first-name, don’t seem to be as effective any longer. What’s working is behaviour-based personalization and personalization based on the stage of the buyer journey, a study by MoEngage has shown. Such advanced personalization tactics require a deep understanding of the customer and a reliable customer engagement tool. The study showed email […]







