De Beers New Research Highlights Generational Shift In Attitudes Towards Provenance Of Luxury Goods
Younger generations more interested in ethics and sustainability as the new status in luxury and are prepared to pay a premium for this LONDON, UK – Media OutReach – 23 November 2021 – New research published today in De Beers Group’s latest Diamond Insight ‘Flash’ Report highlights that consumer attitudes towards provenance are changing as younger generations value ethics and sustainability assurances beyond simply knowing where a product originated. De […]