The new identity, built around the promise “Secure what’s next”, marks a shift in CPX’s public positioning from conventional cyber defence towards enablement, resilience and intelligence-led security. The move is intended to signal that organisations can pursue AI adoption, cloud migration and digital transformation while managing the growing risks created by more complex cyber threats.
Established in 2022, CPX has expanded into an end-to-end provider of cyber and physical security services for government entities, enterprises and critical infrastructure operators. The company says it has contributed to 14 national transformation projects, serves more than 200 public and private sector customers and has a workforce of about 600 specialists. Its portfolio spans threat intelligence, managed detection and response, digital forensics, incident response, identity and access management, operational technology security, AI security and physical security integration.
The rebrand follows a period of rapid consolidation for the Abu Dhabi-based company. G42 acquired CPX at the end of 2024, adding advanced cybersecurity capability to a wider AI and technology ecosystem. CPX then acquired spiderSilk in May 2025, bringing in a cyber-AI product company known for exposure management and AI-powered defensive technologies. That transaction strengthened CPX’s threat detection and response capabilities and supported its ambition to expand across the GCC, Saudi Arabia and North America.
Hadi Anwar, chief executive of CPX, said the refreshed identity represented “more than a new identity” and reflected the company’s readiness for the next stage of cybersecurity demand. He said cybersecurity was no longer a support function but a national priority as the UAE advances its ambition to become a global leader in digital innovation and resilience. The company, he added, was strengthening AI-driven capabilities, investing in talent and widening its role in securing systems that underpin economic and social progress.
The timing reflects a sharper policy and commercial focus on cyber resilience in the UAE. Authorities have warned that cyberattacks are increasing in both volume and sophistication, with artificial intelligence being used by hostile actors to automate phishing, strengthen malware development and accelerate reconnaissance. The UAE Cyber Security Council has said the country has faced hundreds of thousands of attempted attacks a day, with critical sectors, national platforms and digital infrastructure among the targets.
CPX’s new positioning also aligns with the launch of the UAE Cyber Factory, a joint initiative between the UAE Cyber Security Council and CPX announced at Make it in the Emirates. The project is designed to build and scale sovereign cybersecurity capabilities, develop AI-powered systems and support local production of advanced tools. Its focus on national ownership of cybersecurity capability fits with wider efforts to reduce dependence on imported technologies while protecting government, industrial and public-service systems.
The company’s strategy is shaped by a market in which cybersecurity has moved from an information technology budget item to a board-level risk issue. Financial services, energy, ports, aviation, healthcare, telecoms and public administration are all accelerating digital adoption while facing pressure to maintain operational continuity. AI adds another layer of complexity by creating new efficiencies for defenders and new opportunities for attackers. That dual-use character has made AI governance, model security, identity protection and incident readiness central to enterprise risk planning.
CPX is seeking to position itself as a partner for organisations trying to innovate without exposing core systems to unmanaged risk. Its services cover advisory work, security architecture, managed operations, testing, cloud security, data privacy, OT protection and incident recovery. The company’s emphasis on AI-enabled autonomous capabilities suggests a stronger push into predictive threat intelligence and continuous monitoring, areas where manual security operations are increasingly seen as insufficient.
Also published on Medium.
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