Dubai Holding’s ‘Gift It Forward’ Initiative Amplifies Support for Low-Income Residents This Ramadan

Dubai Holding has announced the expansion of its ‘Gift It Forward’ initiative for Ramadan 2025, aiming to support over 10,000 low-income beneficiaries in Dubai. Building upon the success of its inaugural year, the programme focuses on promoting responsible consumption and fostering a circular economy by repurposing new, unused items into unique gifts.

The initiative collaborates with more than 20 partners, including the Community Development Authority and DHL Global Forwarding, to engage the community in sustainable giving. Volunteers participate in workshops centred on the United Nations Sustainable Development Goal 12, which emphasizes responsible consumption and production, empowering them to become sustainability advocates within their communities.

Huda Buhumaid, Chief Impact Officer at Dubai Holding, highlighted the programme’s dual focus: “Gift It Forward integrates environmental stewardship with social responsibility, aiming to enrich the lives of those who ensure our communities function seamlessly while encouraging sustainable behaviours.”

In its previous edition, the initiative successfully transformed over 123,000 new items—including clothing, homeware, and accessories—into personalized gift packages. These were distributed to more than 10,500 low-income individuals, underscoring the campaign’s commitment to waste reduction and community support. Over 300 volunteers from Dubai Holding and its partners actively participated, demonstrating a collective dedication to giving back and promoting sustainable practices.

The ‘Gift It Forward’ initiative aligns with the UAE’s 2025 Year of Community, seamlessly integrating into Dubai Holding’s Sustainability Strategy. By supporting UN SDG 12, the programme not only addresses environmental concerns but also fosters a culture of social responsibility through collaboration. This model of collective action exemplifies how rethinking resource utilization today can contribute to a better tomorrow.