Dubizzle Group Strengthens MENA Presence with Hatla2ee Acquisition

Dubai-based Dubizzle Group has acquired Egypt’s leading online car marketplace, Hatla2ee, in a strategic move to enhance its footprint in the Middle East and North Africa’s automotive sector. This acquisition aims to integrate Dubizzle’s advanced technology with Hatla2ee’s established platform, offering an improved experience for car buyers and sellers across Egypt.

Founded in 2016 by CEO Samy Swellam, Hatla2ee has become a prominent platform in Egypt for trading new and used vehicles. The platform attracts over two million unique monthly visitors, providing services such as vehicle valuations, financing options, and real-time market pricing insights. The integration with Dubizzle is expected to enhance these offerings, leveraging advanced technology to streamline transactions and improve user engagement.

Haider Khan, CEO of Dubizzle Group MENA, highlighted the significance of the acquisition, stating that Egypt’s dynamic automotive sector presents immense opportunities. By combining Hatla2ee’s local expertise with Dubizzle’s technology-driven ecosystem, the group aims to enhance the buying and selling experience for millions of users. Imran Ali Khan, CEO of Dubizzle Group, emphasized Egypt’s strategic importance, noting that with a population of 114 million and a rapidly evolving automotive landscape, the country represents a key market for the group’s long-term vision.