Starbucks charts its digital future as CEO Schultz sets to depart
Screens from the Starbucks mobile app. At its annual meeting with investors on December 7, Starbucks executives outlined a bevy of initiatives involving new store formats, expanded food offerings, and new premium coffee beverages — but the other big story to come out of the coffee giant’s corporate hobnobbing was how the company’s use of technology has turned the brand into a digital innovation machine. Starbucks, which […]