Abu Dhabi Grand Prix Spurs 34% Surge in International Visitor Spending

The 2024 Formula 1 Etihad Airways Abu Dhabi Grand Prix significantly boosted the local economy, with international visitor spending in Abu Dhabi increasing by 34% compared to the same week in 2023, according to Visa’s latest Travel Pulse report. During the event, 133,000 Visa cardholders from 178 countries made in-person transactions in the city, marking a 9% rise in visitors and a 29% uptick in transactions.

Visitors from the United States led in spending, accounting for 14% of the total, with an average spend per card of $285, which is 29% higher than the overall average for the event. Other top-spending nationalities included Kazakhstan , the United Kingdom , Saudi Arabia , and Oman .

The Grand Prix’s economic impact extended beyond Abu Dhabi, as 62% of these visitors also spent in other emirates, particularly Dubai and Sharjah. Additionally, 4% of non-GCC visitors continued their journeys to other GCC countries during or after the event, highlighting the boost to regional tourism.

In Abu Dhabi, spending on travel services experienced the largest growth, rising by 68% and representing 18% of the total spend during the F1 weekend. Dining expenditures also saw a notable increase, up 53%, accounting for 19% of the total spend in the emirate. Retail spending grew by 17%, contributing 14% to Abu Dhabi’s overall spend.

Across the UAE, travel services saw an 18% increase, making up 9% of the total spend. Dining spend rose 27%, contributing 8% to the total spend across the nation. Retail spending witnessed an impressive 83% surge, accounting for 27% of the total spend across the UAE during the F1 weekend.