BingX expands stock trading push with carnival

BingX has launched a stock-focused trading campaign with a prize pool of more than $1m, stepping up its attempt to draw crypto users into global equity-linked markets through a single multi-asset platform.

The Stock Trading Carnival runs from 15 June to 4 July 2026 and is positioned as the third edition of the exchange’s Global Capital Gala series. The campaign allows eligible users to share rewards by inviting friends to trade stocks, taking part in trading activities and entering incentives aimed at first-time stock traders on the platform.

The Panama City-announced initiative gives users access to high-profile names including Nvidia, Micron, Samsung and SK Hynix, placing the campaign directly within the artificial intelligence and semiconductor investment theme that has dominated market activity this year. The inclusion of memory-chip leaders reflects strong demand for high-bandwidth memory, data-centre infrastructure and AI-linked computing capacity, areas that have pushed chip and storage stocks sharply higher.

BingX is presenting the campaign as part of a wider push beyond digital assets into traditional finance products. Its TradFi offering already covers more than 100 assets across commodities, foreign exchange, stocks and indices, with the company saying traditional-finance trading reached half of total platform volume at its peak during the first quarter. The exchange has also said peak daily TradFi volume has exceeded $2bn.

The move shows how crypto exchanges are trying to retain users who want exposure to equities, commodities and macro assets without shifting between brokerage and digital-asset accounts. The promise of near round-the-clock access remains one of the main selling points, particularly for users outside the trading hours of major stock exchanges.

Pablo Monti, a BingX spokesperson, said stock trading had become a key pillar of the company’s multi-asset strategy, reflecting demand from users seeking broader exposure beyond crypto. He said BingX TradFi was designed to make global markets easier to access while keeping the flexibility and user experience associated with the exchange.

The launch comes during a broader industry race to package traditional assets for crypto-native traders. Tokenised equities and stock-linked products have moved from niche experiments to a major competitive front, with exchanges and blockchain infrastructure firms testing models that track listed shares, private-company valuations or equity indices.

That expansion also brings regulatory and market-structure questions. Tokenised securities remain subject to securities rules when they represent stocks, bonds or similar instruments, even if ownership is recorded on a blockchain. Regulators have drawn distinctions between issuer-sponsored tokens, custodial models backed by underlying securities, and synthetic products that provide price exposure without the same ownership rights.

Mainstream market operators are also entering the field. Nasdaq has received approval for trading and settlement of certain tokenised securities, initially covering major liquid stocks and exchange-traded funds, while other exchange groups have explored blockchain-based settlement systems. That puts crypto platforms under pressure to show that their equity-linked products have clear backing, transparent terms and adequate investor protections.

BingX has been building its profile through several overlapping initiatives. The company, founded in 2018, says it serves more than 40m users worldwide and ranks among the leading global crypto derivatives exchanges. It has promoted copy trading, spot trading, futures and AI-powered tools as part of a broader effort to become a trading hub rather than a pure crypto venue.

Its first-quarter update highlighted more than 5m users of BingX AI products and 57m queries handled by its AI suite. The company has also used sports sponsorships to raise visibility, including its role as principal partner of Chelsea FC since 2024 and as the first official crypto exchange partner of Scuderia Ferrari HP in 2026.

The stock campaign follows other product pushes, including zero-fee TradFi futures and pre-IPO access initiatives. Those areas can attract traders looking for early exposure to high-demand companies, but they also carry risks around liquidity, pricing, leverage and whether instruments are directly backed by assets.