HomeMiddle EastDubai chases more golf tourists with online initiative – Travel & Hospitality

Dubai chases more golf tourists with online initiative – Travel & Hospitality

Dubai on Monday unveiled a new website to enhance awareness of the city as a top global destination for golf tourism.

Launched at the Asia Golf Tourism Convention (AGTC) in Danang, Vietnam, golfindubai.com provides information on courses designed by legends including Ernie Els, Sir Nick Faldo, Colin Montgomerie and Greg Norman, as well as details on leisure and practice facilities and wider hospitality offers.

A video of Masters and Omega Dubai Desert Classic champion Sergio Garcia facing India’s Anirban Lahiri in a battle of the big hitters – filmed at Skydive Dubai with the backdrop of the city’s iconic skyline – is also included.

golfindubai.com was launched by Falcon Golf, an entity announced in February, to optimise the benefits golf brings to Dubai working closely with key local stakeholders such as its golf clubs and tournament sponsors, as well as Dubai Sports Council, Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Emirates Golf Federation.

Peter Dawson, chairman of Falcon Golf, said: “Driving greater golf tourism is one of the key goals we set ourselves on our establishment, and I’m delighted that just a few months into our operations we have launched a website which for the first time provides one place where Dubai’s fantastic golf offering is showcased in full.

“A coordinated approach between all parties who together make up Dubai’s golf experience will unquestionably pay dividends for all concerned. golfindubai.com is one important step in our endeavour to rekindle awareness among discerning holiday makers, business travellers and Dubai residents of the enjoyment they all can have playing or watching golf here.”

Helal Saeed Almarri, director general of DTCM, added: “With more courses in the pipeline to complement the world-class choices already available, and initiatives such as this new website, there is huge potential for the sport to help us hit our target of 20 million visitors by 2020.”

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