Heineken targets global leadership with new zero alcohol beer | Reuters
BRUSSELS Dutch brewer Heineken (HEIN.AS) has launched a non-alcoholic version of its namesake beer with the aim of becoming the global leader in a part of the market growing faster than the average. The world’s second largest beer maker launched “Heineken 0.0” at the Spanish Grand Prix in Barcelona and will sell it in 17 markets, across Europe and also Russia and Israel, unlike rivals which have […]