U.S exchanges rent helicopter, drape banner in pursuit of Snapchat IPO
SAN FRANCISCO/NEW YORK This past November, Nasdaq Inc (NDAQ.O) hired a helicopter to film Manhattan’s skyline using Snapchat’s new video-camera sunglasses and sent the aerial footage to its social media followers. The New York Stock Exchange – its arch-rival – on the same day tweeted a video shot from the floor of its exchange, showing that it too was using the social media giant’s gadget. The scramble […]