Shine gives up on mobile network ad-block threats, wants to play nice
So much for sticking “nuclear weapons” in carriers’ dumb pipes. Shine, last year’s enfant terrible of mobile ad blocking is pivoting (again!) — in both tone of voice and business model. It’s also rebranding to, er, Rainbow. So, to keep tabs, since 2011 this Disrupt startup battlefield alum has moved from trying to sell mobile antivirus (Shine Security), to threatening network-level mobile ad blocking (Shine Technologies), to — its latest pivot — […]