The Shinjuku-based company is consolidating digital asset operations under a “Neo Crypto Business” pillar, alongside its “Neo Media Entertainment Business”, as it seeks to become one of Japan’s most prominent corporate holders of XRP. The strategy builds on a board-approved plan to acquire ¥2.5 billion worth of XRP in stages and on wider crypto-related assets that have grown into a far larger balance-sheet priority.
The move marks a notable evolution for Gumi, which built its reputation on mobile gaming titles before expanding into Web3 investments, blockchain funds and digital asset management. The company’s latest approach treats XRP not only as a treasury asset but also as a functional tool for cross-border liquidity, infrastructure services, fund participation and yield generation.
Gumi’s XRP push is closely tied to its relationship with SBI Holdings, one of the most influential backers of Ripple-linked businesses in Japan. SBI has maintained a long-running partnership with Ripple and has supported XRP-related payment, remittance and tokenisation initiatives. Gumi has also invested alongside SBI in Evernorth, a US-based XRP treasury business that has sought to build a large institutional vehicle around the token.
The company’s strategy reflects a wider shift among listed firms experimenting with digital assets as part of treasury management. Earlier corporate crypto allocations were largely centred on Bitcoin as a store-of-value asset. Gumi’s approach is more operational, with XRP framed around payments utility, liquidity networks and active asset management rather than simple price appreciation.
Gumi has already disclosed a ¥1 billion Bitcoin purchase and has explored staking-based yield through blockchain networks. Its XRP plan is designed to diversify that exposure and connect the company to a token ecosystem that has a stronger payments narrative, especially in markets where Ripple-linked infrastructure has institutional support.
The company’s crypto asset balances expanded during the last financial year, aided by both direct holdings and fund-related exposure. Management has indicated that returns from the crypto business have become a meaningful part of earnings, although market volatility remains a clear risk. Crypto-linked gains can lift quarterly results sharply, but price declines can also create valuation pressure and impairments.
XRP was trading near $1.14 on Saturday, leaving the token well below the peaks reached during earlier market rallies. That price level underlines both the opportunity and the risk behind Gumi’s strategy. A larger XRP position could amplify gains if institutional demand strengthens, but it also exposes the company to swings in a market still shaped by regulatory shifts, liquidity cycles and broader investor sentiment toward digital assets.
Gumi’s restructuring also comes as Japan’s digital asset sector becomes more structured around licensed exchanges, tokenised securities, stablecoins and institutional custody. The regulatory environment has encouraged some companies to treat crypto assets as part of formal financial strategy rather than speculative side projects. That has created space for listed firms to pursue blockchain-linked revenue models while remaining under closer investor scrutiny.
The company’s plan includes node operations, asset management and fund participation, areas that could allow it to earn revenue from infrastructure and financial services rather than depending solely on token prices. A covered-call strategy has also been discussed as part of efforts to generate premium income while holding XRP, although such strategies carry risks if markets move sharply or liquidity conditions deteriorate.
The Evernorth connection gives Gumi exposure to a larger institutional XRP build-out. Evernorth has raised commitments from major digital asset and financial investors and has outlined plans to use XRP in treasury management, liquidity provisioning and decentralised finance activity. Its proposed public-market structure is designed to give investors regulated exposure to XRP without requiring them to hold tokens directly.
For Gumi, the gamble is that XRP’s role in settlement and liquidity infrastructure will expand as financial institutions test faster alternatives to legacy cross-border payment systems. Ripple and its partners have long promoted XRP as a bridge asset for international transfers, though adoption has varied by corridor, regulation and institutional appetite.
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