Magrabi Retail Group is set to significantly expand its Doctor M brand footprint across the Middle East with the opening of 36 new stores this year. The retailer, known for its eyewear offerings, aims to meet rising consumer demand and solidify its position as a leading lifestyle brand in the region.
With a focus on major cities in the Gulf Cooperation Council countries and Egypt, Magrabi plans to increase its Doctor M store count from 65 to 80 by the end of 2024. Saudi Arabia, a key market for the brand, will account for 50 of these stores. This expansion is driven by the brand’s success and the company’s strategic vision to reach 300 outlets across the MENA region by 2030.
To support this growth, Magrabi invested SR115 million in store openings, refurbishments, and transformation projects last year. The company believes this investment will lay the foundation for future expansion and scalability.
Doctor M, launched in 2021, has already made a significant impact with over 300 employees across the region. The brand’s emphasis on inclusivity, quality eyewear, and celebrating diverse lifestyles resonates with a new generation of consumers.
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