Technology that dehumanised communications can now rehumanise it: Twilio
Communication is broken, according to Twilio’s VP of Product Management Patrick Malatack, who thinks the root of the problem is that businesses are overlooking the fact that their customers are human. Speaking at StartCon in Sydney, Malatack said there’s a belief among businesses that personalised communication experiences are not scalable, that you can’t humanise communications and serve a wide customer base at the same time. “That’s no […]