The rise of conflicted consumerism: Cost-of-living prompts Hong Kong shoppers to weight up price versus principles in buying decisions
44% of shoppers in Hong Kong place price as top spending consideration Yet, despite cost-of-livings pressures, 76% remain ‘sustainably-minded’ Next day delivery or fast format fulfilment tops ‘sustainable’ shoppers’ eco vices 42% would pay more for fast fulfilment, but 26% would pay more for carbon-neutral deliveries HONG KONG SAR – Media OutReach – 15 May 2023 – A price versus principles paradox is creating a new cohort […]




