Chris Berman looks back on nearly four decades (and tons of nicknames) at ESPN
Last fall, I taught a media studies class based on ESPN at the University of Illinois. The class examined ESPN’s considerable impact on all the touchpoints of media: Broadcasting and journalism; advertising and branding; digital and innovation; documentaries and storytelling and impact on pop culture, to name a few. The opening lecture focused on the roots of ESPN, and how ludicrous the notion of an all-sports network […]