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In a cookieless future, half-baked marketing won’t do

Third-party cookies are like Cretaceous dinosaurs. They’re munching away on consumers’ data while asteroids lobbed by Google, Mozilla, Apple, and others are on the brink of obliterating the current marketing ecosystem.  Google is planning to phase out these online tracking tools by 2022. For its part, Apple plans to make its mobile device ID—known as…

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