Can tech and marketing ever work together? Four ways to build vital bridges
For an organisation to succeed, there’s no room for petty fighting between marketing and tech. Image: Przemyslaw Koch, Getty Images/iStockphoto Long gone are the days when the CIO alone was responsible for buying technology in a business. Just as likely now is that the marketing chiefs will be expected to procure and use digital tools to build brands and boost customer experiences. So how can CIOs and […]