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Major announcements and launches

• €250 million Women’s Health Initiative in Bangladesh: The Government of Bangladesh and the European Investment Bank outlined plans to improve women’s health and strengthen district hospitals and critical care services.
• US$100 million commitment to prevent stillbirths: The Gates Foundation and Wellcome Leap announced a joint commitment to Uzima: A Stillbirth Prevention Program, aiming to halve stillbirth rates within a decade in selected countries.
• Lancet Commission on 21st Century Global Threats to Health: The Commission identified two potential threats to human existence: malicious use of artificial intelligence and nuclear conflict.
• Wellcome Global Monitor 2026: Wellcome presented global findings showing that trust in science has declined compared with pre-COVID-19 levels.
• Gallup’s State of the World’s Emotional Health 2026 Report: Gallup and the World Health Summit presented findings on emotional health and well-being, revealing a complex relationship between social media use and well-being that varies by age, time spent online, and geographic location.
• €10 million German contribution to maternal and child health: Germany pledged €10 million to the Global Financing Facility’s Sustainable Commodities Access Program to improve access to family planning and maternal, newborn, and child health products.

The World Health Summit is the leading platform for global health. It brings together stakeholders from politics, science, the private sector, and civil society to set the agenda for a healthier future.

Hashtag: #WorldHealthSummit

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BANGKOK, THAILAND – Media OutReach Newswire – 14 October 2026 – Siam Paragon reaffirms its position as a global fashion destination, advancing a strong and sustainable fashion ecosystem through the success of “Siam Paragon Bangkok International Fashion Week 2026” (BIFW2026). Held from 8–11 October 2026, this major regional fashion event extended beyond presenting collections on the runway to serve as a strategic platform, connecting creativity, Thai designers, fashion brands, business partners and consumers within an integrated ecosystem. By enhancing brand visibility, strengthening brand image and supporting the purposeful growth of Thai fashion, BIFW2026 demonstrated its vital role in shaping Bangkok’s fashion identity and advancing the city’s position as a fashion capital of Asia. Under the theme “TH-nomenal Extraordinary – Lead the Culture, Wear the Future”, the event presented 10 fashion shows by 10 leading Thai brands, achieving full-capacity attendance at every show and generating strong buzz across all social media platforms.

The success of BIFW2026 was made possible through the collaboration between Siam Paragon and leading partners from the public and private sectors, united in their commitment to strengthening Thailand’s fashion industry. Partners included the Tourism Authority of Thailand (TAT), Kasikornbank Public Company Limited, Merz Aesthetics Thailand Co., Ltd., Madame Fin Co., Ltd., XPENG Thailand, Millennium Auto Group, Indorama Ventures Public Company Limited, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmetics Thailand. Together, they elevated the fashion experience on the iconic Grand Runway at Parc Paragon, M Floor, Siam Paragon.

Thanaporn Tantiyanon, Managing Director of Siam Paragon Shopping Center, said: “Siam Paragon Bangkok International Fashion Week 2026 reflects the creative strength and the increasingly distinctive, diverse capabilities of Thai fashion. Under the theme ‘TH-nomenal Extraordinary – Lead the Culture, Wear the Future’, we aim to push fashion beyond a mere expression of clothing beauty. We see it as a powerful force that connects culture, heritage, craftsmanship and the vision of a new generation.

Throughout the four days of BIFW2026, we witnessed Thai designers express their identities through distinctive designs, skillfully reinterpreting their cultural roots through a contemporary lens. Our greatest source of pride in BIFW2026 goes beyond attendance figures or the response it generated. It lies in seeing the entire Thai fashion ecosystem grow, encompassing pioneering designers, emerging talents, entrepreneurs, Thai artisanal craftsmanship, brands, and business partners, all working together to create new value for the industry.

BIFW is therefore more than an annual fashion event. It is a platform of opportunity that connects creativity with the real economy, serves as a key catalyst for bringing Thailand’s soft power to international audiences through fashion, and creates meaningful experiences and inspiration for people.”

BIFW2026 brought fashion narratives to life through 10 shows by 10 Thai brands, each with its own distinctive creative perspective and design language. Its success lay not only in gathering leading designers, but also in providing a platform where different generations of Thai design talent could grow together across every dimension. Iconic brands such as FLYNOW, NAGARA, and 27FRIDAY expressed their enduring identities and design DNA through contemporary perspectives that retained a powerful presence on the runway.

Meanwhile, established brands that have grown and evolved alongside the platform—ISSUE, POEM, PAINKILLER Atelier, and VVON SUGUNNASIL—each presented a clearly defined design language. Their collections demonstrated the ability to preserve a distinctive identity while extending their creativity in response to an ever-evolving fashion landscape. Adding another compelling perspective was 37°C Thirty-seven degrees Celsius, a brand featuring a legendary designer who delivered a bold interpretation of fashion’s next chapter. This diversity made BIFW2026 more than a showcase of collections: it became a space where the experience, design philosophies, and visions of Thai brands came together with depth and dimension.

Another significant achievement of BIFW2026 was its role in providing promising brands with a platform to fully establish their presence, particularly CHATO and MERGE, whose collections combined contemporary perspectives with distinctive design signatures. MERGE reinterpreted denim and craftsmanship through silhouettes reflecting contemporary lifestyles, while CHATO translated floral inspiration into garment construction and folding techniques rooted in Thai heritage.

The participation of both brands highlighted BIFW2026’s role in enabling designers to expand the scope of their creative presentations, build wider awareness, and further develop their brands along their individual growth journeys, while bringing fresh dimensions to Thailand’s fashion landscape.

Throughout the event, BIFW2026 attracted attention both offline and online, trending across all social media platforms. This response reflected fashion’s power to connect brands, designers, fashion industry figures, and consumers. The event’s success further reaffirmed Siam Paragon’s ability to deliver world-class experiences while serving as a platform that supports Thai designers’ growth, connects partner networks and broadens the reach of Thai fashion.

Siam Paragon remains committed to developing Siam Paragon Bangkok International Fashion Week into more than a fashion platform, positioning it as a driving force for the future of Thai fashion. By bringing together iconic designers, established brands that continue to evolve, and emerging brands ready to redefine the industry, Siam Paragon continues to advance Bangkok’s position as one of Asia’s key fashion destinations.

For the latest updates, follow Facebook: Siam Paragon or visit www.siamparagon.co.th⁠

Hashtag: #SiamParagonBIFW2026 #BIFW2026 #SiamParagon

https://www.siamparagon.co.th
https://www.facebook.com/SiamParagon

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By Nitya Chakraborty An analytical article recently published in The Wall Street Journal on the latest trends in Chinese economy has led to an intensive discussions among the think tank and the Communist Party leadership in China. Finally the official position is that China is happy to remain as a developing country as a part […]

The article China Refuses To Be Labelled As A Developed Country, It Is Happy As A Developing Nation appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

Following a dramatic confinement trial with Joe Wicks MBE, psychiatrist warns that trying to forcibly suppress stress may fuel physical burnout

HONG KONG SAR – Media OutReach Newswire – 14 October 2026 – For millions of busy Hong Kong professionals, daily stress and anxiety are often internalised as personal weaknesses or frustrating obstacles to career performance. Following World Mental Health Day, Bupa Group’s new global health experiment video series, Health or Hype, challenges this perspective by exploring a counter-intuitive question: What if anxiety is not our enemy, but a biological signal meant to protect us?

The video series features British fitness coach and best-selling author Joe Wicks MBE taking part in a confinement challenge designed to trigger feelings of stress and anxiety. To demonstrate some of the ways acute anxiety can affect human physiology in real-time, Wicks took part in a monitored challenge inside a purpose-built, pitch-black wooden box. As the door was fastened shut, Wick experienced an immediate physical respond—his heart rate surged, his breathing turned rapid and shallow, and he described a knot and cramping sensation in his stomach.

Psychotherapist Owen O’Kane, who supported Wicks during the challenge, explained that these involuntary physical reactions are primal survival mechanisms. In modern high-pressure environments, however, individuals routinely fall into the trap of trying to suppress, numb, or mentally fight these uncomfortable sensations. O’Kane highlights that attempting to eradicate anxiety may paradoxically reinforce the brain’s perception of threat; instead, learning to acknowledge anxiety without judgment allows the mind to regain emotional equilibrium. In the episode, breathwork specialist Liza Al Sady guides Wicks and international rugby legend Ruby Tui through targeted nasal diaphragmatic breathing, demonstrating how extending exhalations directly stimulates the vagus nerve to calm the nervous system.

To help Hong Kong’s busy professionals find a realistic balance and navigate intense corporate pressure, Dr. Oliver Chan, Specialist in Psychiatry, shares his medical perspective on the brain’s stress response, “Many professionals in Hong Kong view anxiety as a personal failing, trying to force themselves to ‘stop worrying’ through sheer willpower. But from a brain-science perspective, during intense panic or acute anxiety, the brain’s threat-response system can temporarily overpower logical reasoning. Think of anxiety as your body’s internal smoke alarm. When you face enormous stress or overwhelming workloads, this alarm goes off, flooding your body with stress hormones that could impair the functioning of brain regions involved in attention, planning and rational decision-making. Your heart races, your breathing gets shallow, and your body enters survival mode.

The biggest mistake people make is trying to argue with the alarm. If you try to fight, ignore, or feel ashamed of the anxiety, your brain assumes the danger is escalating, making the alarm ring even louder and eventually leading to prolonged psychological distress and fatigue. Instead, we must learn to shut off the alarm physically before we can calm down mentally. Simple breathing techniques, specifically making your out-breath significantly longer than your in-breath, act as a physical brake pedal. It may help shift the body towards a calmer physiological state and reduce the intensity of the stress response. Treating anxiety not as an enemy, but as an internal alert system we can actively manage, is essential for long-term health in a high-pressure city like Hong Kong.”

Your 60-Second Desktop Reset: Calming the Nervous System
Instead of trying to fight or suppress the physical feelings of stress, try this simple, clinically backed reset to soothe your nervous system during your workday:

• Unclench and Ground: Place both feet flat on the floor, drop your shoulders away from your ears, and consciously unclamp your jaw.
• Nasal Diaphragmatic Breath: Inhale slowly through your nose for a count of 3, allowing your abdomen to expand rather than your chest.
• Extended Exhale: Slowly exhale through your nose for a count of 5 or 6. Making the exhale visibly longer than the inhale increases parasympathetic activity and may naturally modulate your heart rate

Caring for mental wellbeing is not about eliminating stress entirely. By recognising anxiety as a natural signal and learning simple tools to reset our nervous system, every Hong Kong professional can cultivate sustainable resilience.

Watch the full episode and see Joe Wicks take part in the confinement challenge on YouTube: What if anxiety isn’t the enemy? Joe Wicks finds out – Health or Hype Episode 5: Anxiety – YouTube

Hashtag: #BupaHongKong #HealthorHype #HealthInsurance #HealthTips #StressManagement #WorkplaceHealth #EmployeeWellbeing #BurnoutPrevention

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Bupa – A health insurance specialist

Established in 1947, Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 68 million customers worldwide. With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia.

Bupa has been a health insurance specialist in Hong Kong since 1976, offering one-stop solutions across domestic and international health insurance, and healthcare services. Our comprehensive medical insurance schemes are tailored to meet individual needs, and we provide health solutions for companies of all sizes. We also have a team of registered nurses, health management professionals, and doctors who provide various expert healthcare support.

Our healthcare provision arm, Quality HealthCare Medical Services (QHMS), became part of Bupa in October 2013. QHMS offers Western Medicine, Traditional Chinese Medicine, Diagnostics & Imaging, Physiotherapy, Mental Health and Wellness services via a network of over 1,650 provider service points in Hong Kong.

For more information, visit www.bupa.com.hk/en/.

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The only vendor in the Pace Setters quadrant and the only Asia-based vendor in the report. CyCraft marks its third major international recognition of 2026

TAIPEI, TAIWAN – Media OutReach Newswire – 14 October 2026 – CyCraft Technology (TWSE: 7823), an AI-native cybersecurity company, today announced that it has been positioned in the Pace Setters quadrant of the Gartner Emerging Market Quadrant for AI Application Security, Startup Vendors, published on September 16, 2026. CyCraft Technology is the only vendor in the Pace Setters quadrant and the only Asia-based vendor in the report.

When AI Goes Off-Script, Defense Must Move at Machine Speed

Enterprises are handing AI agents real authority: reading email, querying databases, approving transactions, changing system configurations. Attackers are using AI too. They probe AI applications with thousands of prompt variations in minutes, adapt to every refusal, and look for the one input that turns a trusted agent into an insider. Prompt injection, sensitive data exposure, and agents exceeding their permissions are no longer edge cases. They are becoming everyday incidents.

Human-speed review cannot keep up with machine-speed attacks. Every organization deploying AI now faces two questions: has this system been tested against an adaptive attacker before launch, and can anything stop it in real time once it goes live?

“AI behaving outside its intended boundaries is fast becoming the norm, not the exception,” said Dr. Benson Wu, CEO and Co-Founder of CyCraft. “When agents act on their own and adversaries use AI to attack them, defense has to run at the same speed. Every decision an agent makes must be testable before launch, interceptable in production, and traceable afterward. That is why we built XecART and XecGuard on our own models from day one. We believe being named the only Pace Setter reflects both the strength of our technology and our ability to deliver it in real enterprise environments.”

Test Before Launch. Protect in Production.

CyCraft’s AI application security portfolio covers both pillars of AI defense.

XecART, CyCraft’s AI Red Teaming Security Assessment, attacks AI applications and agents the way a real adversary would. It runs multi-round adaptive tests, shifts tactics based on each response, and delivers resilience reports aligned with international standards, so teams know where their AI breaks before attackers find out.

XecGuard is a real-time guardrail for LLMs and AI agents. Instead of static keyword filters that attackers learn to evade, it is built around each enterprise’s own security context. It reads the intent behind every prompt and response, and blocks malicious or abnormal activity as it happens.

Both products draw on CyCraft’s native expertise in Chinese and Japanese and on regional threat intelligence, catching attack patterns that general-purpose models routinely miss.

Three International Recognitions in 2026

In April, XecART and XecGuard were included in the OWASP AI Security Solutions Landscape. In July, CyCraft was named a Sample Provider in the Gartner report “Emerging Tech: AI Vendor Race: Reasoning Models Reshape Providers’ Approaches to AI Pricing.” In September, CyCraft Technology was positioned in the Pace Setters quadrant of the Gartner Emerging Market Quadrant for AI Application Security, Startup Vendors.

CyCraft believes security is not a brake on AI innovation; it is what lets AI move fast without losing control. Organizations deploying AI applications or agents can request an XecART assessment or a XecGuard evaluation at https://www.cycraft.com/en/contact-us.

Related Articles

• XecGuard LLM Firewall
• XecART AI Red Teaming Security Assessment
• CyCraft Named a Sample Provider in the Gartner® Latest AI Reasoning Models Report—The Only Taiwan-Based Cybersecurity Provider Listed
• CyCraft XecART and XecGuard Recognized in OWASP AI Security Solutions Landscape

Report

Gartner®, Emerging Market Quadrant for AI Application Security — Startup Vendors, Meghan Hollis et al., 16 September 2026.

Gartner®, Emerging Tech: AI Vendor Race: Reasoning Models Reshape Providers’ Approaches to AI Pricing, Aapo Markkanen et al., 5 June 2026.

Disclaimer

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a trademark of Gartner, Inc. and its affiliates.

Hashtag: #CyCraftTechnology

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Yanliang Miao, Chief Economist and Senior Managing Director of CICC, shared his insights on China’s economic transformation and the evolving international monetary order in his opening remarks and keynote speech. He noted that understanding China requires a global rebalancing perspective, considering both the dynamism of emerging industries and the implications of the transition from old to new growth engines for jobs, incomes and demand. Alongside its green and digital transitions, China is also working toward a growth model supported by higher household incomes and services-led consumption. Turning to the international monetary order, he observed that shifts in the global economy, trade networks and financial technology are driving the evolution toward a more diversified international monetary system. Economic and trade strength do not automatically translate into international currency status: institutional credibility and the depth and breadth of financial markets remain central to understanding this evolution and the internationalization of the renminbi.

Huimin Wu, Executive Dean of CICC Global Institute and Deputy Head of Research Department at CICC, noted that, as discussed in The New Pattern of Dual Circulation, a book jointly published this year by CICC Global Institute and CICC Research Department, China’s economy is entering a new stage of development. Its trade and outward investment are undergoing a paradigm shift, while emerging industries are becoming increasingly important drivers of growth in the global economy. These changes are both part of the broader process of global economic rebalancing and deeply shaped by it, giving rise to a new pattern of interaction between China and the global economy.

The forum brought together experts and industry representatives from institutions including the International Monetary Fund (IMF), ASEAN+3 Macroeconomic Research Office (AMRO), Shanghai Advanced Institute of Finance (SAIF) at Shanghai Jiao Tong University, National University of Singapore, ICBC Standard Bank, Wood Mackenzie, and NSQ Capital. Discussions focused on the transformations of China’s trade and outward investment and their global implications, as well as the prospects for emerging industries such as innovative pharmaceuticals, green energy, and artificial intelligence.

This marked the first time the CGI Quarterly Macro Forum was held in Southeast Asia. Taking place during the week of the IMF and World Bank Annual Meetings, amid international discussions on global economic opportunities and challenges, the event brought Chinese perspectives to the global conversation and offered Chinese insights into key issues concerning China’s economy that are of broad international interest.

As an important part of CGI’s ongoing efforts to strengthen international exchanges, present China’s perspective, and foster a deeper understanding of China’s economic transformation process, the event was an innovative exploration. Looking ahead, CGI will continue to deepen its international engagement and work toward building an international dialogue platform focused on China’s economy, contributing to greater mutual trust and consensus, and playing a positive role in this cause.

Hashtag: #CICC

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About CICC

China International Capital Corporation Limited (CICC, 601995.SH, 3908.HK) was founded in 1995. Our experience in professional services includes leading several prominent transactions, reflecting our close involvement in China’s economic reform and development. Our vision is to become a first-class investment bank with international competitiveness. Our extensive network and cross-border business practices have enabled us to offer high-quality, value-added financial services to a diversified client base. This includes a full-service and balanced business model that offers investment banking, equities, FICC (Fixed Income, Currencies and Commodities), asset management, private equity and wealth management services, all of which draw on our comprehensive research and technology capability. Headquartered in Beijing, the Group has over 200 securities business offices in China, and established subsidiaries or branches in places including Hong Kong SAR, New York, London, Singapore, Frankfurt, Tokyo, Ho Chi Minh City and Dubai. As an investment bank with Chinese roots and an international reach, we are committed to providing first-rate financial services to both our Chinese and global clients to help them achieve their goals.

During the 2025 red-leaf season, weekly tourism revenue exceeded 1.5 million yuan, thanks to initiatives such as mushroom picking and Guozhuang dance lessons, and the sale of local specialties such as yak meat. Party Secretary Asheng says he will keep exploring new ways of making life better for the villagers.
Hashtag: #CGTN

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“Agentic AI marks an important shift from answering questions to helping users get things done.” said Kai Tang, President of Software Engineering at OPPO. “Together with Manus, we are bringing more proactive and capable experiences to AI Mind Pilot, enabling AI to better understand users’ intentions, take actions and complete tasks. Our goal is to make personal AI a natural part of everyday life and work.”

“Smartphones are central to people’s daily lives and support many of the tasks they handle every day, making them a natural platform for personal AI agents,” said Tao Zhang, Co-Founder & CPO of Manus. “By bringing together Manus’ agentic capabilities and OPPO’s system-level integration, we can make advanced AI agents more accessible and help users complete multi-step tasks through simple, natural interactions.”

Manus Capabilities Debut in AI Mind Pilot’s New Agent Mode

The collaboration will debut through the integration of Manus’ agentic capabilities into AI Mind Pilot’s new Agent Mode on the upcoming OPPO Find X10 Series with ColorOS 17.

Designed to move beyond simple question-and-answer interactions, AI Mind Pilot can understand a user’s end goal, break it down into multiple steps, identify relevant information, select the appropriate tools, and deliver a finished result, including by working directly with files and photos stored on the device.

For example, a user planning a trip could simply ask AI Mind Pilot to organize their travel plans. It can find flight tickets, hotel bookings, restaurant reservations, and attraction tickets scattered across different apps on the smartphone, organize them, and combine them with relevant online information to create a personalized, day-by-day itinerary—without requiring users to manually gather and upload the information.

The same capabilities can support everyday creative and professional tasks. Users can ask AI Mind Pilot to find and organize photos from a trip, locate specific images, or bring together existing files and online information to create a presentation, proposal, portfolio, or other ready-to-use content, all with just one single prompt.

Powerful Agentic AI Built Around User Control and Privacy

As AI moves from providing information to working with personal context and completing tasks, privacy, security, and user control become increasingly important. AI Mind Pilot is designed with these priorities at its core.

ColorOS 17 uses on-device models to understand and organize relevant information locally. For local tasks such as finding, organizing, or renaming files and photos, the original content remains on the device and is not shared with Manus. When a task requires external processing, AI Mind Pilot will ask for the user’s explicit confirmation before relevant content is uploaded or shared.

Users remain in control of what information is accessed, which actions are taken and whether external processing is allowed. Through on-device processing and transparent authorization, OPPO and Manus aim to make agentic AI more capable while maintaining a clear fucus on users’ choice and control.

Launching on OPPO Find X10 Series

The Manus-powered capabilities in AI Mind Pilot will debut on the OPPO Find X10 Series with ColorOS 17. Further details on availability, supported markets, and user benefits will be announced at launch.

Hashtag: #OPPO

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By Dr. Gyan Pathak “Jantar Mantar has been reclaimed! We have entered Jantar Mantar and now we are being detained! But this is a message to all of us young gen! We can do it!” said CJP’s chief spokes person Saurav Das in a social media post after he was detained on Tuesday October 13. […]

The article Anti-CEC Protests To Escalate Further In The Country appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

Building on its basketball partnerships announced in March, Sprite unites three-time MVP and NBA Champion Nikola Jokić with Olympic Gold Medalist and NBA superstar Anthony Edwards to lead a global movement celebrating the continuous evolution of basketball culture.

MANILA, PHILIPPINES – Media OutReach Newswire – 13 October 2026 – Today, Sprite officially unveils its new global platform, “Never Stop Refreshing the Game,” with the addition of three-time NBA MVP Nikola Jokić to its global basketball athlete roster alongside superstar Anthony Edwards.

Sprite is doubling down on its basketball legacy on a global stage. Earlier this year, Sprite announced its return as the NBA’s Official Global Soft Drink.

For decades, Sprite has sat at the intersection of sport, fashion, music, and culture. Since first partnering with the NBA in 1986, Sprite has remained a constant presence in basketball culture, connecting with generations of players and fans through iconic campaigns, unforgettable moments, and partnerships that reflect the sport’s evolution. From neighborhood courts to the game’s biggest stages, Sprite has continued to show up wherever basketball culture moves next.

“Sprite has a history of championing the athletes, creators and communities that shape basketball culture,” said Oana Vlad, Global Brand Vice President of Sprite. “‘Never Stop Refreshing the Game’ is about finding new ways to refresh the game for fans, from the unmistakable refreshment Sprite brings on and off the court to the experiences, stories and moments that make basketball culture so powerful. By spotlighting original voices and game changers, delivering fresh entertainment, and giving fans access to experiences they might not otherwise have, we’re committed to helping move the game forward. Nikola and Ant represent that spirit perfectly.”

Two Icons with the Drive to Keep Refreshing the Game

To ignite its next era in basketball, Sprite is bringing together two of the game’s most dynamic forces. While Nikola Jokić and Anthony Edwards represent distinct paths to greatness, they share a singular instinct: a refusal to settle and a relentless drive to evolve the sport.

• Nikola Jokić, freshly named the #1 player for the 2026–27 NBA season in ESPN’s NBA Rank for the third consecutive year*, brings masterclass precision, an unselfish high-IQ playstyle, and massive international reach that bridges fans from North America to Europe and beyond.
• Anthony Edwards, Olympic gold medalist and four-time NBA All Star, brings explosive athleticism, clutch shot-making, and an electric charisma that has made him the undeniable face of basketball’s next generation.

“Basketball brings people around the world together,” said three-time NBA MVP Nikola Jokić. “Sprite has been part of the story for decades and I’m excited to partner with them to continue bringing the game to the next generation.”

Anthony Edwardsadds: “From Anta Claus to Obey Your Thirst, Sprite’s been cooking up some of the best campaigns that will live on forever. ‘Never Stop Refreshing the Game’ is no different, reminding every player out there to give it their all and stay true to who they are every time they step on the court.”

These game-changers will star in Sprite’s global campaign. The campaign will roll out worldwide starting now and into 2027. Across the ASEAN & South Pacific region, the platform will reach fans across passionate basketball hubs including the Philippines, Australia, and New Zealand– nations where basketball culture is deeply rooted in everyday life. Over the coming months, fans can expect upcoming global spots starring both Jokić and Edwards.

Bringing Fans Closer to the Game

Off the screen, fans can grab limited-edition NBA and signature Anthony Edwards and Nikola Jokić cans with scannable QR codes that unlock prizes like VIP courtside tickets, official Wilson game balls, and exclusive gear through interactive digital games. In communities worldwide, Sprite is leveling up local hoop culture by restoring neighborhood courts with vibrant “Hoops of Refreshment” murals and bringing live experiences to major events. Plus, fans can bring the energy home with NBA 2K in-game power-ups and special game-day food delivery deals.

Growing Wherever the Game Goes

By expanding its footprint across the NBA Global Games, Sprite is meeting fans where the sport is being redefined. Through immersive experiences and exclusive promotions, the brand will bring fans closer to the game, including at the NBA Mexico City Game 2026, when Nikola Jokić and the Denver Nuggets face the Indiana Pacers, as well as the NBA Manchester and Paris Games in early 2027.

The game is changing, and Sprite is leading the play.

Watch the first campaign film here Jokes Aside. For more information, follow @Sprite on social media.

Hashtag: #Sprite

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About The Coca Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and Santa Clara. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.