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HONG KONG SAR – Media OutReach Newswire – 28 January 2026 – The Asian Financial Forum (AFF), Asia’s flagship annual financial event, successfully wrapped up its 19th edition yesterday (January 27), following two days of high-powered discussions and intelligence sharing involving more than 4,000 business leaders and officials from over 60 countries and regions.

Jointly organised by the Hong Kong Special Administrative Region (HKSAR) Government and the Hong Kong Trade Development Council (HKTDC) under the theme of “Co-creating New Horizons Amid an Evolving Landscape”, the AFF welcomed more than 150 distinguished speakers from around the world.

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A new Global Business Summit was held throughout day-two of the AFF yesterday, to further integrate finance with key industries and drive innovation and economic development.

Co-organised by the Financial Services and the Treasury Bureau of the HKSAR Government, the HKTDC, and the Office for Attracting Strategic Enterprises, the summit explored how finance empowers businesses. It also examined how Hong Kong can support Chinese Mainland enterprises to “go global”, and the prospects for foreign enterprises entering the Mainland market.

In his opening remarks at the summit, Paul Chan, Financial Secretary of the HKSAR Government, highlighted trade, finance and innovation and technology as the three principal drivers of future economic growth.

“Hong Kong is not just a platform that connects capital, market, projects, talent and opportunity. Hong Kong is willing to be a strategic partner to help you grow, scale up and go global,” Mr Chan said.

On building a more vibrant tech ecosystem, Mr Chan said the HKSAR Government is determined to attract the world’s leading frontier-technology enterprises to establish a presence in Hong Kong.

“We welcome technology and industrial enterprises to establish a presence in the Northern Metropolis. Where justified, we are prepared to tailor incentive packages, which may include land grants, premium concessions, tax incentives and other facilitation measures. Everything is negotiable,” he said.

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Prof Frederick Ma, Chairman of the HKTDC, in his welcome remarks at the summit, said: “In these unpredictable times, working together on shared goals adds to the agility and resilience of our economies, our industries and businesses, and our communities. Hong Kong, under the ‘one country, two systems’ arrangement, is perfectly suited to host these conversations and promote cross-sector collaboration, as a super connector, super value-adder and super collaborator.”

A series of plenary sessions held during the summit included the Business Plenary I – Chinese Mainland Enterprises Going Global, and Business Plenary II – Strategic Collaboration for Shared Growth, focusing on the latest opportunities in global market expansion and inbound foreign investment.

The Global Business Summit also featured a series of discussion sessions covering high‑growth, high‑value sectors, including biomedicine and healthcare, green energy, new consumer trends, artificial intelligence and robotics.

Speakers included representatives of prominent enterprises in the respective fields, such as Banking Circle, Infineon AG, Investcorp, JP Morgan, Revolut, Triton Partners, Amgen, Merck, DexForce Technology, JD.com, Pictet Group, AI² Robotics, Galbot and Tencent.

Paul Polman, a business leader, investor and philanthropist who is dedicated to advocating for systemic change, climate action, and social equality, delivered the Keynote Luncheon speech (January 27). He shared his “Net Positive” corporate sustainability strategy, which he has championed in recent years, focusing on advancing sustainable development.

Meanwhile, this year’s AFF Deal-making session, co-organised by the HKTDC and the Hong Kong Venture Capital and Private Equity Association, attracted over 280 investors and over 600 investment projects, resulting in more than 800 one-on-one meetings that successfully connected global capital with investment opportunities.

The AFF also marked the start of this year’s International Financial Week, featuring14 industry events that span a wide range of globally watched financial and business topics, including ASEAN opportunities, digital finance, green finance, family offices, private equity and alternative investments. Together, these events underscore Hong Kong’s unique role as the region’s most comprehensive and diversified international financial centre.

Hashtag: #hongkong #brandhongkong #AFF #Finance #Business #Economic





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Arabian Post Staff -Dubai Saudi Arabia is broadening its hunt for funding by engaging some of the kingdom’s wealthiest families, a move aimed at easing pressure on public finances while underwriting an ambitious pipeline of economic transformation projects. The approach marks a shift from a strategy that has leaned heavily on state balance sheets and foreign investors, signalling a desire to mobilise domestic private wealth alongside sovereign […]

HONG KONG SAR – Media OutReach Newswire – 26 January 2026 – The 2025 Hong Kong & Shenzhen Bi-City Biennale of Urbanism Architecture (Hong Kong) (UABBHK 2025) officially concluded on 24 January 2026 with its Closing Ceremony held at the Oil Street Art Space (Oi!), bringing to a close the two-months of exhibitions, public programmes, and cross-disciplinary dialogue under the theme “TECHFORMANCE: Technology, Platform and Performance”, organised by The Hong Kong Institute of Architects Biennale Foundation, and co-organised by The Hong Kong Institute of Architects, The Hong Kong Institute of Planners, and The Hong Kong Designers Association. The Biennale is proudly supported by the Cultural and Creative Industries Development Agency (CCIDA) as Lead Sponsor.

UABBHK 2025 transformed traditional architectural exhibitions into a dynamic civic performance, positioning artificial intelligence (AI) not as a tool, but as a platform to co-create ethical, inclusive, and human-centred futures. Through immersive installations, public workshops, and experimental formats, UABBHK 2025 invited audiences to participate in the design of the city — in real time.

“The Biennale has not only showcased the possibilities of design in the AI era, but also activated a civic platform where architecture, technology and public imagination intersect,” said Ar. Allen Poon, Chairman of The Hong Kong Institute of Architects Biennale Foundation, during the ceremony. “Today’s conclusion marks both a milestone and a beginning — a new phase of creative exploration among Hong Kong, Shenzhen and the world.”

Exhibition Highlights: Tech Meets Imagination

UABBHK 2025 unfolded across two venues, Oil Street Art Space (Oi!) and the newly opened East Kowloon Cultural Centre (EKCC), showcasing 25 curated exhibits by architects, artists, researchers, and technologists from Hong Kong and beyond. Teams from 10+ regions, including Chinese Mainland, Hong Kong, Taiwan, as well as Australia, Austria, Italy, Japan, Singapore, the Netherlands, the UK, and the USA, explored how AI can be integrated into architectural thinking, spatial storytelling, and participatory design. Among the highlights were 4 video screening works that extended the exhibition’s themes through cinematic and documentary perspectives, addressing topics such as displacement and homecoming, the entanglement of code and culture, and speculative futures shaped by collective memory and student-led design fictions. Interactive installations like Prompt[Pond]ering, Sentient Mirror, and Collaborative Ephemeral Pavilion invited audiences to co-design spaces through AI-driven interactions. Works such as LANdLine Project and Flower Market Imaginaries grounded these future-facing visions in Hong Kong’s unique community and cultural context.

“In curating UABBHK 2025, we imagined AI not as a threat, but as a collaborator — a partner in rehearsing the future of our cities,” shared by Dr. Jimmy Ho and Ar. Aron Tsang, Lead Curators of UABBHK 2025. “We are proud to have created a platform that enables technology to be tangible, and civic imagination visible.”

Extending Impact: Public Programmes on Innovation & Collaboration

To extend the UABBHK 2025’s engagement beyond the galleries, two flagship public programmes were launched to bring AI and urban thinking into action: the ArchiTech Hackathon and the Hetao Vision: AI Video Competition.

ArchiTech Hackathon: Bridging Architecture and AI

Held earlier on the 24 January morning and co-hosted with Google Developer Group Hong Kong (GDGHK), the ArchiTech Hackathon was a first-of-its-kind 3-hour collaborative event that brought together 40 architects, developers and students — half from the HKIA Young Architects Group (YAG) and half from GDGHK — to explore how AI can support architectural workflows. The participants learned to use Google’s Gemini model and no-code platforms to build AI agents for architectural design code compliance.

Led by Mr. Frankie Wu from GDGHK, Ms. Adeline Chan and Ar. Owen Lam, Executive Curators of UABBHK 2025, the event embodied UABBHK’s vision by fostering cross-disciplinary collaboration between the tech and design communities, showcasing AI as a practical and imaginative tool for the built environment.

The winning team is Mr. Eric Chan and Ar. Toby Chiu. They successfully built the AI ​​agent for the competition in an astonishing time of 3 minutes, 56.32 seconds within a 60-minute timeframe, and was able to answer 10 questions, as required by the competition, completing the complex professional architect exam questions with 90% accuracy under four minutes.

Hetao Vision: Innovative AI Video Competition

Also announced during the ceremony were the winners of the Hetao Vision AI Video Competition, which invited creators to imagine the future of the Hetao Shenzhen-Hong Kong Science and Technology Innovation Co-operation Zone (HSITP). All entries were required to be fully AI-generated — both visually and aurally — using tools such as Runway, Pika Labs, Suno, and Udio.

The competition explored how AI can democratise futurology, letting creators of all backgrounds envision interconnectivity, innovation, and inclusiveness across the “one river, two banks” vision of Hetao.

The winning video,titled 深港河脈:一河兩岸的科創樞紐宏圖(Shenzhen-Hong Kong River Network: A Grand Vision for a Science and Technology Innovation Hub Across Both Banks) by Mr. Zhang Xiaoshan, was praised for utilising AI to create a convincing narrative of a cross-border innovation hub, demonstrating a profound understanding of the development of the Hetao area. Two additional finalists were also recognised for their distinctive storytelling and technical creativity.

A public screening of the shortlisted videos will be held in the Hetao Science and Technology Innovation Centre, in February 2026, allowing the public to reflect on the role of AI in imagining future urban life.

What’s Next: Visit UABBSZ and Explore the Living Archive

UABBHK 2025 will continue its journey in the Shenzhen & Hong Kong Bi-City Biennale of UrbanismArchitecture (Shenzhen) (UABBSZ) from January to March 2026. Whether you participated in the Hong Kong Edition or missed it, we warmly welcome you to visit the parallel venue of UABBSZ, at the Shenzhen Hetao Science and Technology Innovation Centre. Come and view the selection of UABBHK 2025 exhibits, continuing the creative dialogue and collaboration between Hong Kong and Shenzhen.

In addition, UABBHK 2025’s ideas and output will remain accessible through a dedicated digital gallery website and a forthcoming archive booklet, both will preserve the curatorial vision, exhibited works, and public interactions from this edition. These resources will serve as an open, living archive — a springboard for future conversations across architecture, AI, and urban futures.

Hashtag: #UABBHK

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About The Hong Kong Institute of Architects Biennale Foundation

The Hong Kong Institute of Architects Biennale Foundation is a non-profit making organisation established and incorporated in 2014 for charitable purposes. The objects for which the Biennale Foundation is established are:

  • To promote creativity and advance the understanding, appreciation and interest of architectural and design excellence
  • To encourage cross-border and cross-disciplinary dialogue and collaboration among creative professionals from Hong Kong, other parts of the Greater China region and overseas
  • To support art, design, architectural and cultural education for students and youth, the community, and policy makers
  • To create a favourable environment for study, research and experimentation of design, art and architectural works in an exhibition scale
  • To energise and revitalise specific sites of interests by introduction of cultural and creative events


About the Cultural and Creative Industries Development Agency

The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA’s strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital and our positioning as the East-meets-West centre for international cultural exchange.

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A shift towards paperless aviation credentials gathered pace as the Directorate General of Civil Aviation rolled out an Electronic Personnel Licence for commercial pilots, marking a structural change in how flight crew qualifications are issued, verified and carried. The initiative covers Airline Transport Pilot Licence holders and is designed to replace physical documents with a secure digital alternative accessible through the eGCA mobile application.

Officials said the Electronic Personnel Licence, or EPL, allows pilots to store and display their credentials on smartphones and tablets, reducing reliance on printed licences that can be lost, damaged or delayed during renewals. The digital licence is issued directly by the aviation regulator after validation of training records, medical certification and flight experience already housed within the eGCA system, which has been the central portal for licensing and examinations for several years.

The move aligns civil aviation oversight with global trends in digital identity management, particularly as airlines and regulators seek faster verification processes. Under the new system, the EPL carries a dynamically generated QR code that can be scanned by airlines, airport authorities and foreign regulators to confirm authenticity in real time. DGCA officials indicated that the licence is tamper-resistant and protected by multi-layer authentication linked to the pilot’s registered credentials.

Paper licences give way to secure digital credentials is how the regulator internally describes the transition, emphasising both operational efficiency and security gains. According to people familiar with the rollout, the digital format also shortens turnaround time for licence issuance and endorsements, which previously depended on manual checks and physical dispatch.

Pilots holding an Airline Transport Pilot Licence are the first group covered, reflecting the operational importance of captains and senior first officers in commercial aviation. DGCA plans to extend the framework to other categories, including Commercial Pilot Licence holders, aircraft maintenance engineers and cabin crew, once the system stabilises and feedback from initial users is assessed.

Airline operators have welcomed the development, noting that licence verification is a routine but critical compliance task. Flight operations departments often need to validate licences at short notice for roster changes, wet leases or overseas operations. A digital licence accessible through an official app reduces administrative friction and supports faster decision-making, particularly for international deployments where foreign authorities seek immediate confirmation of credentials.

The launch comes amid sustained growth in domestic and international air traffic, with fleet expansion and accelerated pilot hiring placing additional pressure on regulatory processes. Training organisations and airlines have repeatedly flagged delays in licence endorsements as a bottleneck, especially during aircraft type transitions. By integrating the EPL with existing digital records, the regulator aims to address those concerns without compromising oversight.

Security has been positioned as a central feature rather than an add-on. The EPL is designed to function both online and offline, allowing pilots to present credentials even in low-connectivity environments, while ensuring that any verification attempt flags expired or suspended privileges. DGCA officials said this feature was essential for remote airfields and international operations where network access may be inconsistent.

The initiative also responds to a broader push by governments and regulators to adopt digital public infrastructure. Within civil aviation, several jurisdictions have begun experimenting with electronic licences and medical certificates, though adoption has been uneven. Industry experts note that interoperability and trust between regulators remain key challenges, as foreign authorities must be confident in the issuing system’s integrity.

From a compliance perspective, the electronic licence does not alter the underlying regulatory requirements. Pilots must continue to meet medical, proficiency and recency standards, and enforcement actions remain unchanged. The EPL is a format change rather than a relaxation of rules, a point DGCA officials have stressed to avoid misinterpretation within the industry.

Training academies and pilot associations have sought clarity on transitional arrangements, particularly for pilots flying internationally. DGCA has indicated that the physical licence will remain valid during a defined transition period, allowing operators and foreign regulators time to familiarise themselves with the digital format. Guidance notes circulated to airlines outline verification procedures and recommend carrying both digital and physical copies during the initial phase.

A major ransomware intrusion at a key manufacturing partner of Apple has intensified concerns over cyber resilience across global electronics supply chains, after attackers claimed to have stolen more than one terabyte of confidential data linked to unreleased products and internal operations. The attack, attributed to the criminal group RansomHub, targeted Luxshare, a long-standing supplier involved in assembling and producing components for flagship consumer devices. Information circulating […]

Simulation gaming is entering a decisive phase as developers line up ambitious releases for 2026, aiming to blur the boundary between play, creativity and complex systems modelling. Studio roadmaps, technology showcases and early access builds indicate a year shaped by expansive virtual environments, advanced artificial intelligence and a growing crossover between entertainment, education and professional training. Momentum has been building through 2025, with simulation titles benefiting from […]

Dubai authorities have unveiled a detailed model of the Emaar Properties Station on the future Blue Line of the Dubai Metro, setting out plans for what is expected to become the world’s tallest metro station when it opens in 2029. Rising 74 metres above ground, the structure is designed to serve as both a transport hub and a prominent architectural landmark along the expanding rail network. The […]

SEOUL, SOUTH KOREA – Media OutReach Newswire – 21 January 2026 – Bigo Live, one of the world’s fastest-growing social live streaming platforms with over 600 million registered users across over 150 countries, has announced the seventh edition of its annual flagship event, the BIGO Awards Gala. Themed “SEOUL LIGHTS, BIGO NIGHTS,” the highly anticipated ceremony will take place at KBS Hall in Seoul on Friday, 23 January 2026, celebrating the passion and creativity of its global community of content creators over the past year.

BIGO Awards Gala 2026
BIGO Awards Gala 2026

This year’s theme, “SEOUL LIGHTS, BIGO NIGHTS” captures the spirit of the event, where the energy of Bigo Live’s creators will illuminate Seoul. The Gala will honour the dedication and talent of the platform’s creators and families, turning each moment into a shared celebration that is both unique and unforgettable. Seoul was selected as the host city for this year’s BIGO Awards Gala as it stands at the intersection of creativity, technology and culture, reflecting the vibrant and globally connected community that Bigo Live continues to build.

The star-studded event will welcome over 1,200 global guests, including those from Asia, Europe, the Middle East, North and South America, and Africa. The festivities will begin with a public red-carpet event, offering a first glimpse into the energy and vibrancy of the event.

“Seoul’s dynamic energy is the perfect backdrop for our 2026 Gala,” said a spokesperson from Bigo Live. “‘SEOUL LIGHTS, BIGO NIGHTS’ is more than a theme, it’s a reflection of how our creators illuminate the platform with their talent and passion. We are thrilled to bring our global community together in this vibrant city to celebrate their achievements and the powerful connections they’ve built.”

The ceremony will honour over 200 content creators and families for their outstanding contributions over the past year, with winners receiving a trophy and in-app rewards, with select honourees also featured on prominent digital billboards in Gangnam’s high-profile media district, extending recognition beyond the platform.

The evening will also feature a diverse lineup of captivating performances, from live music to band shows by international artists, including special appearances by South Korean girl groups FIFTY FIFTY and tripleS, creating an immersive atmosphere where global creativity meets a shared rhythm.

As the night pulses with excitement, Bigo Live will also unveil an exclusive blind-box collection featuring its friendly mascot, mini-Dinos, bringing an extra spark of surprise to the night.

For viewers worldwide, the BIGO Awards Gala 2026 will be broadcast live on Bigo Live’s Music Live House channel (Bigo ID: music) and the official Bigo.tv website. The live broadcast will begin with the Red Carpet at 3:00 pm (GMT+9), followed by the Gala Ceremony at 7:00 pm (GMT+9). Viewers in the live room can vote for their favourite content creators and families during the gala night for three special awards: “MOST POPULAR BROADCASTER,” “MOST POPULAR FAMILY,” and “GALA STAR.”

To join Bigo Live’s global community and tune into the BIGO Awards Gala 2026, download the Bigo Live app or visit the official website. Follow Bigo Live on Facebook and Instagram for latest updates.Hashtag: #BigoLive #BIGOAwardsGala2026

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Google has rolled out Flow, an artificial intelligence-powered video creation tool designed for Workspace users, marking a significant expansion of the company’s generative AI offerings for businesses and educators. Announced on January 16, 2026, Flow allows users to create high-definition, cinematic-style videos from simple text prompts embedded directly within familiar productivity applications such as Docs and Sheets. The launch places video creation alongside text, data and presentation […]

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 January 2026 – Running shoes brand Xtep has announced that it will form a joint venture with Bonia, a distributor with over 50 years of market expertise in Malaysia, to jointly develop the Malaysian market. Analysts indicate that this move will accelerate Xtep’s drive to become the leading running brand in Southeast Asia. Notably, this new strategic direction also involves an adjustment to Xtep’s previous business cooperation model in Malaysia. In line with Xtep Group’s overall strategic shift, the company’s business model in Malaysia will be upgraded from a single exclusive distribution arrangement to a muti-channel setup. The former exclusive distributor, VGO, will transition to a “non-exclusive distributor” and remain a key partner for Xtep in deepening its local market presence. Before Xtep’s partnership with Bonia, VGO served as Xtep’s exclusive partner in Malaysia. As the initial partner facilitating Xtep’s entry into the Malaysian market, VGO laid a solid foundation for the brand’s successful entry. Xtep will continue its collaboration with VGO to advance the Xtep brand’s development through channels where VGO holds particular strength. Meanwhile, Bonia will focus on maximizing Xtep’s brand visibility in Malaysia’s core commercial districts and running brand hubs.

Xtep Expands Overseas: Deep Restructuring of Malaysian Channels Marks Entry into Intensive Global Strategy Phase
Xtep Expands Overseas: Deep Restructuring of Malaysian Channels Marks Entry into Intensive Global Strategy Phase

Chinese media reports highlight Malaysia as Xtep’s springboard for expansion into Southeast Asia, emphasizing that this business model transformation is crucial for implementing the “Chinese Root, World-Class Running Shoes” strategy proposed in 2022. Bonia’s sales network spans Malaysia, Singapore, Indonesia, Thailand, and other Southeast Asian markets. The company maintains strong, stable relationships with major shopping centers in these countries, possesses deep insights into local consumer needs, and has solid cross-border retail operation capabilities.

The first store under Xtep’s partnership with Bonia opened in Mid Valley Megamall, Kuala Lumpur. According to Xtep, this3,262-square-foot professional running flagship store displays performance running products by function and features services such as a trial running zone and foot shape and gait analysis, allowing runners to experience world-class running technology. This store also showcases stories of local runners and photos from local running events to enhance runners’ sense of belonging.

Running culture in Malaysia is maturing. Data from the World Bank and Euromonitor International shows that Malaysia has the largest sportswear and footwear market in Southeast Asia. The Malaysian Sports Culture Index 2023 survey revealed that 63% of respondents cited jogging as their favorite sport. In terms of road racing popularity, the 2024 Kuala Lumpur Standard Chartered Marathon attracted over 40,000 participants.

Xtep entered the Malaysian market in 2024 and has consistently employed an operational strategy of “Professional-to-mass influence” coupled with a cultural strategy of “adapting to local conditions”. The brand has connected with local consumers through events and running communities. During its partnership with VGO, Xtep organized several large-scale running events in Malaysia, including the “10KM Time Challenge” held in Penang in August 2024, which attracted top athletes from Indonesia, Singapore, Uganda and Kenya. With Malaysia emerging as a strategic hub for international growth, Xtep envisions the country as both a blueprint for overseas expansion and a dynamic showcase of its running heritage.

Hashtag: #Xtep

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MoU signing and Malaysia Book of Records recognition underscore sustained consumer trust for ELDON, at a time when Malaysians are paying closer attention to sleep, stress and lifestyle balance

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 January 2026 – Malaysian media personality Chan Fong and singer-actor Henley Hii have been appointed brand ambassadors for Malaysian health and wellness brand Eldon Healthcare, also known as ELDON, reflecting the brand’s mission to provide relatable, real-life health advocacy for modern Malaysians.

Eldon formalises brand ambassador partnership with Malaysian media personalities Chan Fong and Henley Hii
Eldon formalises brand ambassador partnership with Malaysian media personalities Chan Fong and Henley Hii

The appointment comes at a meaningful milestone for ELDON, a consumer health and wellness brand of the Pharm-D Health Science group, following Malaysia Book of Records’ recognition for one of its flagship products, ELDON DX MAGELAX, as the most magnesium glycinate capsules sold in Malaysia.

Introduced to the Malaysian market in 2020, ELDON DX MAGELAX was among the earliest magnesium glycinate supplements registered with the National Pharmaceutical Regulatory Agency (NPRA). At a time when awareness of magnesium was still limited, ELDON played an early role in familiarising consumers with magnesium glycinate, now widely recognised for its absorption profile and gentle tolerability, and and known for supporting muscle relaxation, migraines and sleep-related concerns such as insomnia. This Malaysia Book of Records recognition reflects not only strong sales performance, but also growing accessibility and consumer trust.

According to Wong Chin Cheang, Group Managing Director of Pharm-D Health Science, the appointment of the brand ambassadors, alongside the Malaysia Book of Records recognition for ELDON DX Magelax, reflects a broader milestone in the group’s long-term journey.

“ELDON’s growth reflects what we stand for as a group: building Malaysian health brands that are grounded in science, scaled responsibly, and trusted by the public over time,” he said. “Achievements like these are not only about the scale or numbers alone, but also consistency, credibility, and serving real needs in the community.”

Brand Ambassadors grounded in the real Malaysian health and lifestyle

Malaysian media personalities Chan Fong and Henley Hii are well-known Malaysian public figures with strong audience connections across lifestyle and entertainment circles. Grounded, busy and active in ways many Malaysians relate to, they were chosen for their strong alignment with ELDON’s brand philosophy, which inspires practical wellness habits, including prioritising better rest, sleep quality and a balanced lifestyle.

This partnership taps into post-COVID trends where three in four Malaysians prioritise holistic health, as national conversations continue to encourage prevention and healthier routines.

“This partnership feels personal because it is based on real routines,” said Chan Fong. “Whether you are working late, juggling responsibilities, or simply trying to keep up with life, your daily habits matter. I appreciate that ELDON’s approach is practical and grounded.”

Henley Hii added, “A lot of people think wellness has to look perfect, but most of us are just trying to be consistent. I am excited that this is a long-term partnership because real habits take time, and it is about showing up repeatedly.”

ELDON: a Malaysian consumer health brand shaped by purpose and scale

Fully homegrown in Malaysia, Eldon Healthcare is a wholly owned subsidiary of Pharm-D Health Science, an integrated Malaysian pharmaceutical and consumer health group of companies committed to advancing evidence-based health solutions across different life stages. ELDON represents the group’s consumer health pillar, which focuses on translating scientific expertise into accessible, everyday health and wellness solutions.

For ELDON, the focus has always been on building credibility steadily through quality formulation, transparent sourcing, and wide accessibility through pharmacies, clinics, and healthcare partners across Malaysia and Singapore.

“ELDON was never built to chase hype,” said Kenn Siaw, Chief Executive Officer of Eldon Healthcare. “Our responsibility is to create sustainable health solutions that people can rely on. The Malaysia Book of Records recognition is meaningful to ELDON because it reflects a strong trust from consumers, pharmacists, and healthcare partners.”

He added that the appointment of Chan Fong and Henley Hii represents the next phase of the brand’s journey: “They represent the realities of modern Malaysian life, demanding schedules, family responsibilities, and the need to stay healthy without overcomplicating things. That’s exactly who ELDON exists for.”

Looking ahead

With its growing footprint and renewed focus on public engagement, ELDON aims to continue supporting Malaysians who see health not as a luxury but as an essential foundation for everyday living.

Together, the appointment of brand ambassadors and Malaysia Book of Records recognition mark not just a celebration but a stronger commitment from both the company and the brand to continue delivering consistent, trustworthy health solutions.

This milestone adds to Pharm-D Health Science’s growing track record of national recognitions, as its probiotic brand Lang Bragman, was recently also being recognised by the Malaysia Book of Records as the Largest Range of Homegrown Probiotic Products in Malaysia.
Hashtag: #EldonHealthcare #Eldon #EldonMagelax #MalaysiaBookofRecord #MostMagnesiumGlycinateCapsulesSoldInMalaysia #MagnesiumGlycinate #Migrane #Insomia #magnesium #albion #BetterRest #BetterSleepQuality #glycinate #activelifestyle #Ambassador #ChanFong #HenleyHii #PharmDHealthScience



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About ELDON

ELDON is a Pharm-D Health Science consumer health and wellness brand offering a wide range of science-based health solutions across nutritional supplements, functional food, skincare, personal care, and medical-adjacent products.

With partnerships and distribution spanning 2,000+ retail pharmacies and 100+ clinics across Malaysia and Singapore including digital health platform , ELDON is committed to quality, relevance, and accessible care for everyday health and wellness needs.

Learn about ELDON here:

About Pharm-D Health Science

Founded in 2001, Pharm-D Health Science (PDHS) is an integrated Malaysian pharmaceutical and consumer health group of companies specialising in pharmaceuticals and consumer health products. Its portfolio includes trusted, high-quality brands such as ELDON, VALENS, CMD, Lang Bragman, Reflux-G, Retane, and more.

Guided by its mission to make health and wellbeing accessible through science, the Group operates across research, development, manufacturing, and commercialisation to deliver science-based health solutions spanning across rare diseases, pharmaceuticals, medical nutrition, nutraceuticals, skincare and microbiome research.

Learn more about Pharm-D Health Science here:

Apple has rolled out a new subscription package aimed at video producers, podcasters and social media professionals, launching a “Creator Studio” bundle priced at $12.99 per month as the company deepens its push into the creator economy and recurring services revenue. The bundle brings together a suite of Apple-developed applications focused on video editing, audio production and graphics, integrating tools that were previously sold separately or bundled […]

Dell has acknowledged that withdrawing its XPS laptop range damaged customer trust and weakened its premium credentials, prompting the company to restore the line with new models unveiled at CES 2026. The admission marks a rare public reversal by a major technology manufacturer and signals a recalibration of Dell’s strategy in the high-end personal computer market. Speaking during product briefings in Las Vegas, Dell executives conceded that […]

BYD has begun integrating advanced LiDAR sensing into some of its lowest-priced electric vehicles, a move that signals a sharp escalation in the race to make assisted and autonomous driving features available to mass-market buyers. The Chinese automaker has confirmed that models including the Seagull and Dolphin will carry LiDAR-based perception as part of its proprietary “God’s Eye” driver-assistance system, despite starting prices that hover around the […]

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RYO YAMADA
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