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Recognized for Strategic Excellence in Delivering AI-Ready, Secure, and Integrated Digital Infrastructure

HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – DYXnet, a wholly-owned subsidiary of VNET Group (Nasdaq: VNET) and a leading enterprise network and ICT service provider in Greater China, has been honored the BRONZE STEVIE^® Award for Innovation in Technology Management, Planning & Implementation at the 13th annual Asia-Pacific Stevie^® Awards.

Gaining this prestigious recognition not only affirms DYXnet’s dedication to delivering professional, high-quality ICT services but also underscores its ongoing commitment to advancing with the fast-evolving technological landscape—particularly in the AI era—empowering enterprises to achieve seamless digital transformation through innovative, integrated solutions.

The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 29 markets of the Asia-Pacific region. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards^® for 24 years.

This accolade celebrates DYXnet’s proven expertise in guiding enterprises through the complexities of the AI era. By combining thoughtful strategic planning with precise, end-to-end execution, DYXnet has created a powerful, unified infrastructure that seamlessly brings together high-performance AI computing, flexible cloud resources, reliable network connectivity, and comprehensive cybersecurity protections.

This integrated “AI+ Cloud-Network-Cybersecurity” approach empowers businesses to deploy and scale AI initiatives with confidence—whether through rapid private AI environments, intelligent operations automation (AIOps), or tailored enterprise AI applications that enhance decision-making, streamline processes, and boost overall efficiency. It effectively addresses critical demands such as surging computational requirements, secure hybrid environments, regulatory compliance, optimized resource use, and seamless multi-cloud connectivity, all while maintaining robust data protection.

These capabilities have already delivered tangible value across industries: improving production efficiency and security modernization in manufacturing, accelerating R&D cycles in emerging technology sectors, and strengthening operational resilience through compliant, high-performance infrastructure.

As a trusted enterprise network service provider in Hong Kong and Greater China, DYXnet places strong emphasis on the transformative power of AI. The company is committed to empowering enterprises with greater agility, resilience, and innovation through its one-stop “AI + Cloud + Network + Cybersecurity” solutions, and was amongst the first ICT service providers in the regions to obtain the prestigious ISO/IEC 42001 certification for AI management systems last year. The company continues to turn strategic vision into tangible outcomes, enabling enterprises to achieve secure, intelligent, and sustainable growth in the rapidly evolving digital landscape.

Hashtag: #DYXnet #第一線 #AI #雲網安

https://www.linkedin.com/company/90470

The issuer is solely responsible for the content of this announcement.

About DYXnet

DYXnet, established in 1999 in Hong Kong, became a wholly-owned subsidiary of VNET Group, Inc. (NASDAQ: VNET) in 2014. It is a leading ICT service provider in Hong Kong and the Asia Pacific region, delivering innovative technologies and solutions to enterprises of all sizes and helping them fully embrace digital transformation. DYXnet offers a comprehensive portfolio of services, including enterprise networks (MPLS and SD-WAN), cloud solutions, data center services, cybersecurity, and AI solutions, empowering businesses to realize their full potential.

Being a pioneer in the ICT sector, DYXnet operates over 200 PoPs worldwide, covering more than 700 cities and serving over 30,000 client sites. DYXnet was among the first ICT service providers in the region to obtain prestigious ISO certifications, including ISO/ IEC 42001, ISO/IEC 27001, ISO/IEC 20000, and ISO 9001. Additionally, DYXnet is one of the inaugural official members of the China Cross-border Data Telecommunications Industry Alliance and has played a crucial role as one of the initial drafting units for SD-WAN service standards.

A newly completed Hong Kong study suggests there may finally be a way to bridge that gap. The AIM Greater China Psychology Research Group has completed a Hong Kong-based study conducted in the 2025–2026 academic year, comparing the effectiveness of human hypnotherapists against AI in delivering hypnotic experience-based stress relief experiences. The findings were striking: a significant proportion of participants felt that both approaches yielded virtually equivalent levels of relaxation — and more than 60% reported preferring their AI session after the fact.

Over 400 Applicants: A Reflection of a Generation in Need of Being Heard

The research team recruited participants experiencing family-related stress via Facebook. Within a short period of the post going live, over 400 individuals voluntarily applied — a figure that speaks not only to the pervasiveness of stress in modern life, but also to a growing willingness among the public to prioritise their own emotional wellbeing and actively seek self-care solutions.

From the applicant pool, 48 participants were randomly selected to take part. Each participant underwent two separate hypnotic experience stress relief audio sessions, each lasting approximately one hour — one recorded by a human hypnotherapist, and one fully generated by AI, including both the script and voice. Participants then compared their personal experiences of both sessions.

What Humans Can Do, AI Can Do Too

In the most critical area of comparison — stress relief effectiveness — the largest single group of participants (41.7%) rated the AI and human sessions as equally effective. On a scoring basis, the AI hypnotic experience averaged approximately 2.92 points, compared to 2.58 points for the human session — with AI coming out marginally ahead.

The study further found that nearly 90% of participants indicated they would enjoy a session if it genuinely helped them feel relaxed. In other words, what people truly care about is whether it works — not whether the voice behind it belongs to a human or a machine. On this front, AI has passed the test.

Over 60% More Willing to Share Their Feelings with AI

The results around personal preference were perhaps the most eye-opening. When asked which session they enjoyed more, 62.5% of participants chose the AI experience — and among women, that number climbed even higher, to 68.4%.

So what made AI the preferred choice? Researchers believe it comes down to one simple thing: feeling safe. With AI, there is no worry about being judged. No fear of saying the wrong thing. No awkwardness. About 1 in 4 participants said they actually found it easier to talk openly with AI — because it communicates in a way that feels clear, calm, and natural, much like everyday conversation.

The truth is, some things are just easier to say when no one is watching. That is not a flaw in human nature — it is simply how many of us work.

When it came to privacy, the findings were equally reassuring. More than half of all participants said they had no concerns about AI handling their personal information. Only a very small number — just 2.08% — said they felt uncomfortable. This points to a growing sense of trust in AI tools among the general public.

AI Reads the Data; Therapists Read the Person

Beyond the hypnotic experience itself, the local research team also evaluated AI’s capability as an analytical tool — with equally impressive results.

AI was able to rapidly process large volumes of participant responses, objectively assess individual stress levels, and identify underlying patterns. For instance, AI identified that 35% of participants independently expressed a desire for “personal space” or “better soundproofing” in their homes. On the surface, these may seem like trivial lifestyle concerns — yet AI connected this pattern to the reality of Hong Kong residents living in constrained spaces, highlighting a deeper psychological sense of having “nowhere to breathe”. This level of insight would be difficult to uncover through manual review of dozens of questionnaires alone.

AI also observed that many participants habitually occupied the role of “problem-solver” or “mediator” within their households, suppressing their own emotional needs in the process. Researchers noted that this reflects a widely recognised social phenomenon — the pressures faced by eldest daughters and the so-called “sandwich generation,” caught between the responsibilities of caring for ageing parents and raising children. AI’s ability to rapidly identify these hidden emotional burdens allows therapists to bypass lengthy preliminary assessments and focus more swiftly on the core issues that require their attention.

AI Is Here to Help, Not to Take Over

The local research team emphasises that the study was never intended to position AI as a replacement for human therapists. Rather, the aim is to explore how the two can work in tandem. Much like how blood test reports assist physicians in diagnosis, AI can play an analogous supporting role in the mental health field — organising data, identifying patterns, and lowering barriers to seeking help, so that mental health professionals can direct their energy towards the moments that truly require a human touch.

Those who proactively seek psychological support remain a minority, often deterred by the fear of inconvenience, social stigma, or the awkwardness of speaking up. If AI can serve as the bridge that encourages more people to take that first step, that alone may be its most meaningful contribution to society.

Hashtag: #HypnosisInstitute

The issuer is solely responsible for the content of this announcement.

About Hypnosis Institute

Hypnosis Institute is dedicated to helping people in Hong Kong lead healthier and more fulfilling lives through hypnotic experience. We offer accessible and practical hypnotic experience training programmes designed to integrate hypnotic techniques into everyday life, with a focus on stress management, emotional wellbeing, and personal growth.

Hypnosis Institute is Hong Kong’s only hypnotic experience professional development platform that simultaneously operates a research group, social innovation group, practical training group, crisis psychological support group, charitable initiatives, networking events, therapeutic services, and a comprehensive training pathway.

As the sole Hong Kong chapter of the Association for Integrative Medicine (AIM) in the United States, the sole overseas Hong Kong academy of UK educational institution Study House (Quality Licence Scheme), and the sole specialist hypnotic experience training school in Hong Kong under Cambridge International College in the United Kingdom, Hypnosis Institute provides internationally recognised qualifications that contribute to the advancement of the industry.

Founder Charles Leung is a trainer of trainers in the field of hypnotic experience, and has been specially appointed by the Association for Integrative Medicine as the Chief Instructor for Specialist hypnotic experience in Greater China. He has trained over 1,000 hypnotherapists and instructors, upholding the highest standards of professional development in the mental health field.

The Institute’s programmes integrate a comprehensive range of methodologies, including hypnotic experience combined with MBTI personality profiling, DISC behavioural analysis, mental health coaching, emotional education, and the HiddenMe Cards inner child tool — providing a holistic and personalised approach to hypnotic experience practice. Instructors specialise in paediatric hypnotic experience, Internal Family Systems (including inner child) hypnotic experience, stress and insomnia relief hypnotic experience, interpersonal relationship hypnotic experience, as well as hypnotic experience in reminiscence and palliative care.

Driven by the belief that everyone can harness the power of hypnotic experience to enhance their mental wellbeing, Hypnosis Institute is committed to sharing psychological knowledge and providing professional support in the areas of emotional management, life challenges, and the professional development of the hypnotic experience industry.

Follow us at hypnosisinstitute.com.hk, Facebook, Instagram and YouTube for the latest updates.

The survey shows that 68 per cent of Hong Kong SMEs recorded growth in 2025, up from 65 per cent in 2024 and marking the highest result on record. This positive momentum is expected to continue this year, with 71 per cent of SMEs expecting their businesses to grow and 76 per cent anticipating growth in the local economy — both at record highs. Customer loyalty and a strong workforce were identified as key drivers behind SMEs’ solid performance last year.

Mr Cliff Ip, Councillor of CPA Australia’s Greater China Divisional Council, said Hong Kong’s improving business environment played a critical role in supporting SME growth. “Hong Kong’s business confidence and economic growth strengthened last year, supported by robust capital markets, a recovery in tourism and consumption, and signs of stabilisation in the property market,” said Mr Ip. “Against this stable and supportive backdrop, small businesses not only benefited from increased business activity, but were also able to expand in a healthy and sustainable manner.”

Looking ahead, Mr Ip noted that while global geopolitical tensions and external uncertainties pose rising challenges, Hong Kong’s underlying strengths remain a key advantage for SMEs. “Rising geopolitical risks are likely to create headwinds for many sectors such as trade and logistics through higher fuel costs and supply chain disruptions. However, I remain confident about Hong Kong’s overall business outlook this year,” he said. “As many regions become more unpredictable or less secure, Hong Kong’s stable and consistent business environment, together with supportive policy settings including the city’s low and simple tax regime stand out as important advantages in attracting international companies and investors.”

Mr Ip added that these developments also present new opportunities for local SMEs, particularly as increased international interest creates scope to build partnerships, expand networks and tap into new markets. “This environment also creates favourable conditions for younger entrepreneurs to explore emerging markets and pursue new business opportunities,” he said.

Improved business performance has strengthened the solvency of many local SMEs. The share of businesses reporting difficulty paying debts fell sharply from 22 per cent in 2024 to just 3 per cent in 2025, while only 4 per cent expect to face difficulties this year, down markedly from 26 per cent previously. As a result, Hong Kong small businesses are now the least likely among the surveyed businesses to report solvency concerns.

Mr Ip said, “The solvency of many SMEs has notably improved, driven by stronger cash flow from improved business growth, a robust capital market and a recovering property market over the past year. This healthier cashflow has both supported easier access to external finance and reduced the need for such finance.”

Hong Kong SMEs have also strengthened their capability to invest in technology that delivers rapid improvements in profitability. In 2025, 64 per cent of SMEs reported that their technology investment in that year helped improve profitability, up from 59 per cent in 2024. Two in five Hong Kong SMEs invested in artificial intelligence (AI) last year, making it the leading technology investment among local SMEs, followed by customer relationship management (CRM) software.

At the same time, cyber protection has improved, with the share of Hong Kong businesses reporting losses from cyber incidents falling sharply from 72 per cent in 2024 to 43 per cent in 2025. However, as digitalisation accelerates, cyber risks remain elevated, with nearly three in five SMEs expecting to face cyber threats this year, above the survey average 42 per cent.

Mr Davy Leung, Deputy Chairperson of CPA Australia’s SME and Entrepreneurship Committee of Greater China, said the growing maturity and availability of AI tools is helping SMEs enhance productivity, reduce operating costs and improve customer experience.

“However, rising digital fraud, wider AI adoption and SMEs’ increasing reliance on digital banking have prompted the Hong Kong Government to significantly strengthen banking security and cybersecurity resilience over the past year. This includes the rollout of low-cost and practical initiatives such as the Cybersec One Programme and the continued implementation of the ‘9+5’ SME support measures. The decline of cyberattack-related losses reported in the survey in part reflects the effectiveness of these measures.

“As cybersecurity threats and digital fraud risks continue to escalate, SMEs should make better use of these available resources, including free website risk assessments and vulnerability identification services, to strengthen their defence capabilities and safeguard business operations.”

Mr Leung also suggested that the Government consider revamping the Technology Voucher Programme to support broader digitalisation efforts, including the adoption of both AI and non-AI technologies. He added that enhanced training support would help SMEs identify and implement modern tools to drive innovation, improve efficiency and strengthen long-term competitiveness.

Rising costs remain a key challenge for Hong Kong SMEs in 2025, with 29 per cent reporting it having a negative impact on their business. However, this was the second‑lowest level among all surveyed markets, underscoring Hong Kong’s relatively low inflationary environment last year. Notably, the share of SMEs citing staff costs as a negative factor rose from 35 per cent to 42 per cent, making it the most significant cost pressure for Hong Kong businesses in 2025. This increase may help explain why the proportion of SMEs hiring additional staff declined from 42 per cent to 38 per cent last year.

Mr Leung said, “Increasing costs remain a significant barrier for many SMEs across Asia‑Pacific region, but Hong Kong’s relatively low inflation has helped cushion the impact on local small businesses,” Mr Leung said.

Mr Leung added that while headcount growth has moderated, overall staff costs have continued to rise as businesses invest in higher‑value talent. “Greater digitalisation and automation have helped ease labour constraints in Hong Kong. When SMEs do add staff, they are increasingly recruiting employees with digital and AI capabilities, or creating new roles to support business transformation. These positions typically command higher salaries, which has contributed to higher overall staff costs despite slower hiring growth.”

The annual survey collected the views of 4,166 small businesses across 11 Asia-Pacific markets, including Singapore, the Chinese Mainland, and Australia, with 305 respondents from Hong Kong.
Hashtag: #CPAAustralia

The issuer is solely responsible for the content of this announcement.

About CPA Australia

CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 176,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. A CPA is a Certified Practising Accountant. More at cpaaustralia.com.au

Innovative insurance solutions to address the growing demand for wealth appreciation and management services

MACAU SAR – Media OutReach Newswire – 23 April 2026 – Banco Well Link, S.A. (“Well Link Bank”) and FWD Macau (“FWD”) today announced a bancassurance partnership in Macau, marked by an official launch ceremony. The collaboration enables Well Link Bank to offer a broader range of insurance products and services to customers in Macau, including high‑net‑worth individuals, further strengthening the Bank’s wealth proposition. Leveraging Well Link Bank’s strong client base and extensive branch network in Macau, together with FWD’s customer-led and tech-enabled approach, the partnership will deliver cutting-edge insurance solutions and more convenient experiences for Macau residents and visitors, supporting customers in achieving their wealth appreciation and legacy planning goals.

This year marks Well Link Bank’s 30th anniversary and FWD Macau’s 26th, underscoring both companies’ longstanding commitment to excellence in wealth management. Through consistently delivering professional, high-quality products and services, the two companies continue to create value for customers and steer market development.

Huang Ruisheng, Executive Director and CEO, Well Link Bank, said: “Well Link Bank is committed to providing diversified and forward-looking wealth management solutions in Macau. Establishing this bancassurance partnership with FWD Macau is a significant milestone in our wealth management roadmap. We firmly believe that through close collaboration that leverages the Bank’s strong local customer network and FWD’s strengths in product innovation and technology, we can deliver more personalised and effective insurance solutions with higher growth potential. Looking ahead, Well Link Bank will continue to harness innovation and professional expertise to contribute to Macau’s diversified economic growth and the prosperity of its financial market.”

Ken Lau, Managing Director of Greater China and Hong Kong Chief Executive Officer, FWD, said: “FWD Macau is delighted to establish this bancassurance partnership with Well Link Bank in Macau. By combining the professional edge and corporate strength of both companies, we are committed to changing the way people feel about insurance in the Macau market. We look forward to working closely with Well Link Bank to help customers achieve their wealth appreciation and legacy planning goals through FWD’s prudent, customer-led insurance solutions, thereby creating long-term value. This partnership not only enhances our product distribution capabilities but also represents an important step in expanding our footprint in Macau and with Macau visitors.”

Hashtag: #WellLinkBank #FWD

https://www.wlbank.com.mo/

The issuer is solely responsible for the content of this announcement.

About Well Link Bank

Banco Well Link, S.A. (hereinafter referred to as WLB) is a fully licensed commercial bank registered in Macao. Upholding the “bridge” spirit, WLB is committed to serve as a bridge to success for clients, serves enterprises and individuals, promotes the country’s development and contributes to our mutual benefit society.

WLB unceasingly strengthens its technology leadership, enhancing the capability to offer comprehensive services to customers through optimization of financial technology, making full use of its advantages of featured finance and professional services, and mapping a financial ecology. WLB, acting as an inclusive finance practitioner, devotes itself to small and medium customers and personal consumption operations.

WLB’s products and services include: Savings Deposit & Time Deposit, Transfer, Credit Card & Debit Card, Personal Loan; Services by channels: ATM, STM, Mobile Banking and Online Account Opening; Personal Banking services: Well Link Securities Service, Insurance Agency, Payroll Service and Tax Rebate.

For more information about Well Link Bank, please visit the Bank’s website at https://www.wlbank.com.mo/.

About FWD Macau

FWD Macau is part of the FWD Group (1828.HK), a pan-Asian life and health insurance business that serves more than 38 million customers across 10 markets, including BRI Life in Indonesia. FWD Macau provides a suite of life and medical insurance products.

FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information about FWD Macau, please visit www.fwd.com.mo.

Allianz Trade and DBS Hong Kong brief businesses on evolving geopolitical trade risks and the critical need for granular liquidity visibility.

HONG KONG SAR – Media OutReach Newswire – 23 April 2026 – One year after the US Liberation Day, tariffs continue to disrupt global trade and supply chains while many economies and corporates still struggle to find their footing. The broke out of the Middle East conflict has compounded on the effect by driving lower global GDP growth (+2.6% in 2026), higher global inflation (4.3% in 2026) and stronger fiscal pressure. Amid such highly uncertain times, Allianz Trade in Hong Kong partnered with DBS for an exclusive session where industry experts and thought leaders dissected into today’s shifting geopolitical landscape and heightened credit risks, and offered their views on trade opportunities in an increasingly fragmented world.

“The Middle East conflict has added a new layer of shocks to an already fragile environment shaped by tariffs, weakening demand and declining consumer confidence. The good news is that firms have taken operational steps to adapt since the trade war began, with the most common strategies including inventory building, market diversification, sourcing from new suppliers and rerouting through third markets. Asia Pacific has emerged as the clear structural beneficiary of supply chain realignment. Hong Kong, as a major trading and financing hub in the region, continues to play a pivotal role in facilitating trade and investment flows. Together with DBS, we are here to offer our combined intelligence and support to help companies achieve customer and market diversification, better risk selection, and providing them with confidence to trade and grow safely,” states Hassan Omaish, CEO for Hong Kong, South Korea and Taiwan at Allianz Trade.

Jolynn Wong, Managing Director and Head of Global Transaction Services, DBS Hong Kong, says, “We are witnessing a lengthening of cash collection cycles across sectors impacted by trade route and inventory disruptions, leading to a growing proportion of receivables held at extended tenors. In this climate of heightened volatility, the role of trade finance extends beyond mere credit extension; it must now assure corporates of timely critical cash flow realisation and enable strategic suppliers to maintain production amidst disruptions. Leveraging DBS Hong Kong’s robust capital and liquidity, we provide clients with the necessary extended tenors and contingent liquidity to navigate prolonged inventory and shipping cycles, thereby fortifying their resilience. By integrating guarantees, letters of credit, credit insurance, and treasury hedging into a unified architecture through our digital platforms, we empower clients to transform volatile receivables into reliable cash flows and turn disruptions into investable growth opportunities.”

Notes to editors:
To gauge how global exporters fared through tariffs and the Middle East conflict, Allianz Trade recently published its flagship Global Survey, where 6,000 exporters across 13 countries were polled on their export performances over the past year, as well as outlook and coping strategies for the short- to medium-term. The Survey revealed that 75% of exporters expect positive export growth in 2026, which was much more optimistic than the 2025 tariff shock where expectations dropped by -40pp.

“For now, the impact of the Middle East conflict seems moderate, but such level of optimism remains fragile and could quickly fade if the conflict drags on. Allianz Trade’s Global Survey revealed that geopolitical and political risks are the leading threat globally for corporates (65%), while supply-related issues, such as bankruptcy of suppliers and shortage of inputs, came at second place (57%). The Middle East conflict has also tightened trade finance conditions. Not only payment cycles are lengthening, 43% of companies expect payment terms to deteriorate further. Pharmaceuticals, construction and computers/telecom are the most exposed sectors, while larger companies face disproportionately longer payment cycles,” says Ana Boata, Head of Economic Research at Allianz Trade.

Hashtag: #allianztrade #dbshongkong

https://www.allianz-trade.com/en_HK.html
https://www.linkedin.com/company/allianz-trade-apac/

The issuer is solely responsible for the content of this announcement.

About Allianz Trade

Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Our proprietary intelligence network is based on instant access to data of 289 million corporates. We give companies the confidence to trade by securing their payments. We compensate your company in the event of a bad debt, but more importantly, we help you avoid bad debt in the first place. Whenever we provide trade credit insurance or other finance solutions, our priority is predictive protection. But, when the unexpected arrives, our AA credit rating means we have the resources, backed by Allianz to provide compensation to maintain your business. Headquartered in Paris, Allianz Trade is present in over 40 countries with 5,900 employees. In 2025, our consolidated turnover was EUR4 billion and insured global business transactions represented EUR1,400 billion in exposure. For more information, please visit allianz-trade.com.

About DBS

DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank’s “AA-” and “Aa1” credit ratings are among the highest in the world.

Recognised for its global leadership, DBS has been named World’s Best Bank by Global Finance, World’s Best Bank by Euromoney and Global Bank of the Year by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named World’s Best Digital Bank by Euromoney and the world’s Most Innovative in Digital Banking by The Banker. In addition, DBS has been accorded the Safest Bank in Asia award by Global Finance for 17 consecutive years from 2009 to 2025.

DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets.

DBS is committed to building lasting relationships with customers, as it banks the Asian way. Through the DBS Foundation, the bank creates impact beyond banking by uplifting lives and livelihoods of those in need. It provides essential needs to the underprivileged, and fosters inclusion by equipping the underserved with financial and digital literacy skills. It also nurtures innovative social enterprises that create positive impact.

With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities. For more information, please visit www.dbs.com.

Building on the Cannes Lions Titanium-winning Vaseline Verified, Vaseline and Ogilvy Singapore launch Vaseline Originals — a first-of-its-kind product line that transforms community hacks into products, putting content creators at the centre of innovation.

SINGAPORE – Media OutReach Newswire – 22 April 2026 – In a world where beauty trends are increasingly shaped by everyday creators, Vaseline is redefining its role from product maker to platform for its community. Rather than simply validating trends, the brand is now taking the next step by turning ideas from the community into real products and recognising the original voices who brought them to life.

Introducing Vaseline Originals (OGs), a first-of-its-kind product line inspired by verified viral hacks and the voices behind them. Developed by Ogilvy Singapore for Unilever’s Vaseline, the campaign flips the script on how beauty products are made, turning real community ideas into actual products.

“For years, creators have been reimagining what Vaseline jelly can do, often without recognition. This campaign is about giving credit where it’s due: acknowledging, celebrating and rewarding the people behind those ideas. More than a campaign, it signals how we want to build going forward with our community, not just for them,” said Nathalia Amadeu, Global Brand Director, Vaseline at Unilever.

From Hack to Shelf: Meet the Vaseline OGs

At the heart of the campaign are two content creators who were among the early voices sharing hacks that helped shape the brand’s newest innovations.

In 2008, beauty creator Jen Chae (@frmheadtotoe) shared a simple Vaseline brow tamer hack on her blog. Lauren Luke (@laurenluke_panacea81), one of YouTube’s earliest beauty creators, introduced her Vaseline primer hack, making beauty techniques more accessible to everyday users.

Today, almost two decades later, their ideas have inspired actual Vaseline products. These include the Vaseline Brow Tamer, inspired by Jen Chae, and Vaseline All-In-One Primer & Highlighter Jelly, inspired by Lauren Luke. Beyond product innovation, the campaign recognises these content creators as Vaseline OGs and acknowledges their role in shaping ideas that have since become part of global beauty culture.

Both products sold out within minutes during their TikTok Live debut on 30 March 2026, featuring both content creators.

From Vaseline Verified to Vaseline Originals

What began as individual beauty hacks has grown into a global movement, with more 3.5 million Vaseline hack-related posts shared online. This is a testament to the brand’s enduring role in everyday routines and conversations across generations.

The campaign builds on Vaseline Verified, the brand’s award-winning effort that validated hacks shared by thousands and earned multiple Grand Prix awards, including the coveted Titanium Lion at Cannes Lions. Where Vaseline Verified proved what works, Vaseline Originals shines a spotlight on the people behind some of the most popular hacks.

And this is just the beginning. The search for content creators behind other viral Vaseline hacks is ongoing. More individuals are set to be recognised and certified as Vaseline OGs, bringing more of the community into the brand’s future.

Nicolas Courant, Chief Creative Officer at Ogilvy Singapore, said, “We started with a simple creative provocation: what if the best ideas were never in the boardroom, but already in people’s bedrooms and everyday routines? We traced how Vaseline was being used in culture back to its origins and found the OG creators who had been shaping these hacks long before they became mainstream. Vaseline Originals is a move from ownership to stewardship, honouring our OG content creators by sharing our success with them.”

Aanchal Sethi, Asia Managing Director Unilever, Ogilvy Singapore said “Vaseline Originals represents a deliberate strategic shift in how we build this brand, moving from validating what the community creates to actively shaping and developing ideas inspired by them. The commercial signals have been unambiguous: products selling out in minutes, demand scaling with every drop. But what this campaign confirms goes beyond a single launch. It shows that community-led innovation isn’t just culturally resonant. It’s a growth engine. This is how Vaseline stays relevant for the next generation, and how we intend to keep building.”

Link to campaign assets here.

Hashtag: #Ogilvy #Vaseline

The issuer is solely responsible for the content of this announcement.

About Vaseline

Vaseline is the OG, a household staple for over 155 years, trusted by generations for its healing properties. As one of Unilever’s most iconic global brands, Vaseline continues to evolve, listening to its community and finding new ways to show up for the people who have championed it most.

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy in 1948. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook

A key highlight of the programme was a closed-door Governors’ and Chairs’ Strategic Roundtable on “Sovereign Intelligence,” where senior policy leaders, financial regulators, and central bank governors convened under Chatham House Rule to address the challenge of maintaining national policy autonomy in an era of AI and digital finance.

The session reached consensus on three strategic pillars:

1. Sovereignty via Strategic Standards: National policy autonomy is best protected through proactive participation in global standards, ensuring our regional values are embedded in the code of the next financial system.
2. Harmonised Resilience: The future of cross-border financial rails must be built on shared governance protocols that also respect national priorities.
3. Proactive Oversight: There is a sense of commitment to moving to “Intelligence-Led Governance,” leveraging the same AI and real-time data tools we oversee to safeguard our national financial health.

Ian Fong, VP of Content – Asia, Money20/20, said: “Today’s consensus signals that the region’s policy and regulatory leaders are moving from observation to production-grade governance. They are not just managing technology; they are defining the blueprint for how sovereign intelligence will safeguard the future of global finance.”

The Shift to Co-Creation & Trust

A dominant theme emerging from Policy20: the future of financial systems in Asia will be built not just on innovation, but on trust, collaboration, and intelligent infrastructure.

One of the most striking insights was the industry-wide shift from traditional regulatory models toward co-creation. Regulators are increasingly positioning themselves as enablers rather than enforcers, working alongside the private sector to design frameworks that evolve in real time with technological advancements. This marks a fundamental move away from static, compliance-led approaches toward dynamic, partnership-driven regulation.

At the same time, trust has become the cornerstone of financial innovation. As digital ecosystems expand, trust is derived from transparent systems, strong governance, and regulatory alignment, particularly as AI and digital assets continue to outpace traditional regulatory cycles.

Infrastructure with Purpose

The discussions also highlighted that innovation without usability is problematic. Discussion points centered on the idea that true financial inclusion in Asia depends on intelligent infrastructure, systems that are not just accessible, but intuitive and affordable enough to remove friction for underserved populations at scale.

A Multi-Rail Future

Looking ahead, Policy20 experts outlined a multi-rail financial ecosystem where tokenised deposits, stablecoins, and traditional banking coexist. The takeaway was clear: the future is not about one dominant model, but achieving seamless interoperability, through shared cross-border standards and frameworks.

Scale vs. Safety

Ultimately, the discussions underscored a regional commitment to balancing speed with safety. While innovation is accelerating, regulators and industry players alike emphasised that growth must not come at the expense of consumer protection, financial stability, or accountability. There was a strong agreement that meaningful adoption, not just access, has become the ultimate measure of success, with a focus on whether financial innovation is genuinely improving lives.

As Policy20 continues, one message is clear: Asia is no longer just adapting to the digital age; it is defining the global blueprint for responsible regulation.

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