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The AI Compute Continuum: from intelligent endpoints to advanced AI workloads

SINGAPORE – Media OutReach Newswire – 22 April 2026 – Dell Technologies (NYSE: DELL) today outlined how enterprise AI adoption across Asia Pacific (APAC) is moving from experimentation to implementation, with 48% of organisations with more than 500 employees in the region already deploying AI PCs and 95% expecting workstations to play a critical or important role in AI initiatives over the next two years. Together, these trends point to a more distributed AI environment – one that brings intelligence closer to users while supporting increasingly complex and compute-intensive workloads.

Two IDC InfoBriefs, commissioned by Dell Technologies and Intel reinforce this shift – Future-Ready Workforce: The Strategic Case for AI PC Adoption and Powering Future-Ready Computing with Workstations: Built for AI. Built for You. The research highlights growing enterprise momentum behind both intelligent endpoints and higher-performance systems as organisations shape the next phase of AI adoption.

For Dell, this shift reflects a broader industry trend toward aligning the right compute resources with specific workload requirements, as organisations balance intelligent endpoints for everyday productivity with high-performance systems designed for advanced AI and professional use cases. Enterprise AI deployments are increasingly spanning client devices, edge environments and the data centre, reflecting a more distributed approach across the IT environment.

AI PCs: Bringing intelligence closer to everyday work

AI PCs are becoming a core component of the modern workplace, enabling AI workloads to run directly on the device to deliver faster, more responsive user experiences while reducing reliance on continuous cloud connectivity. This approach also supports enhanced data privacy and security, provides IT teams with greater control over deployment and management across device fleets, and enables more consistent scaling of AI capabilities across the workforce.

The IDC research commissioned by Dell Technologies and Intel underscores this momentum. As AI becomes embedded in day-to-day work, device strategy is shifting accordingly. 89% of APAC organisations now consider AI capabilities a very important factor in future PC purchasing decisions.

In Singapore, 54% of organisations have already deployed AI PCs – 12% higher than the regional average – highlighting strong early adoption momentum. Southeast Asia’s AI PC adoption is outpacing the regional average by 6%, driven by the ability to adopt new technologies without legacy constraints, strong infrastructure in markets like Singapore, favourable market conditions and supportive government initiatives.

APAC Organisations with over 50% AI PCs in their fleet report saving 2.17 hours per employee per day, a 30% productivity increase compared to using AI on traditional PCs. AI PCs are enabling a new class of enterprise use cases – from real-time collaboration and report generation to natural language search and content creation – delivering tangible productivity gains.

In practical terms, this can translate into faster proposal turnaround for sales teams, quicker analysis cycles for finance and operations, streamlined drafting for HR, faster document review for engineering teams, and more responsive support for customer-facing employees. As organisations prepare for more autonomous and agentic AI in hybrid work environments, AI PCs are increasingly becoming the governed way to scale intelligent experiences across the workforce – safely, consistently, and with clearer business impact.

Four out of five APAC organisations expect AI PCs to drive adoption of agentic AI, with the same proportion agreeing they enhance control and security for these applications. The broader momentum is clear: within APAC, 84% of organisations expect AI PCs to increase employee productivity, while 78% cite security benefits and 77% highlight cost advantages of running AI locally.

This shift is leading to a tangible investment. Across APAC, 65% of organisations are willing to pay a premium of 10% or more for AI PCs, reflecting their role as core infrastructure for enterprise AI.

Workstations: Powering advanced AI and specialised workloads

While AI PCs distribute intelligence across the workforce, workstations continue to serve as the performance backbone for more demanding workloads – particularly as organisations shift more AI development on-premise. Developers, engineers, designers, and data teams rely on workstation-class systems for AI model development, simulation, rendering, data preparation, and other compute-intensive activities that require reliability, low latency, and sustained performance.

The IDC research on workstations reflects this reality. 95% of organisations across APAC expect workstations to play a critical or important role in AI initiatives over the next two years, while 50% would choose a workstation as their preferred device for AI development, and 97% of organisations agree workstations are high-performance devices that fuel innovation for the organisation by empowering teams to explore cutting-edge technology like AI and Machine Learning models.

Across Southeast Asia, 92% of organisations surveyed reported higher productivity among workstation users, while 52% expect the share of workstations in their fleet to grow over the next five years. Organisations in this part of the region also reported workstation use for data preparation (66%), model fine-tuning (62%), and foundational model training (55%), underscoring the role of high-performance systems in advanced AI and professional workloads.

Use cases vary by sector – from engineering and architecture workflows in manufacturing, to content rendering in media, software development in technology, and risk modelling in financial services. AI has become the top technical computing use case for workstations, supporting the full lifecycle from data preparation (62%) and model training (60%) to fine-tuning (59%), deployment (44%) and inference (29%).

This also shifts the conversation from upfront device price to total cost of ownership – including lifecycle longevity, scalability, performance consistency, and risk reduction. As AI initiatives move closer to production, workstations are increasingly seen as long-term platforms that can scale with evolving workloads, rather than short-term tools for experimentation.

Toward an AI compute continuum that supports the next phase of enterprise AI

Together, AI PCs and workstations form an AI compute continuum, supporting everything from everyday productivity to advanced AI development and professional workloads across the enterprise.

For organisations across Asia Pacific, the next phase of AI will not be defined by a single environment or device category, but by the ability to place the right workload on the right compute. AI PCs are extending AI into everyday workflows, while workstations are helping organisations industrialise more advanced, compute-intensive, and specialised AI use cases. Combined, they give leaders a more practical foundation for scaling AI with greater speed, control, and long-term value.

Perspectives:

“AI is changing where work happens and where intelligence needs to live,” said Jacinta Quah, vice president, client solutions group, Asia Pacific, Japan and Greater China (APJC), Dell Technologies. “AI PCs and workstations are not simply device categories in a refresh cycle – they are foundational platforms built for the next phase of enterprise AI era. AI PCs bring intelligence to everyday workflows, at the fingertips of employees where data is generated. Meanwhile, workstations provide the performance and control needed for more specialised, compute-intensive workloads. Together, they enable organisations to scale AI more effectively, strengthen security and privacy, and drive meaningful business outcomes.”

“AI is placing new demands on compute, requiring both local intelligence and high-performance processing to work seamlessly together,” said Jack Huang, regional sales director, PC client commercial and channel, Asia Pacific and Japan, Intel. “As AI workloads become more diverse, organisations need silicon innovations and platforms that can support both efficient on-device experiences and more demanding workstation use cases. Together with Dell, we are helping to enable the next phase of enterprise AI with technologies built for responsiveness, efficiency and scale.”

“The speed at which AI models are being compressed to run on-device has been remarkably fast,” said Bryan Ma, vice president, client devices, IDC. “In the next year or two, very robust models will run on PCs that far exceed today’s capabilities. At the same time, organisations continue to depend on high-performance workstations for advanced AI development and specialised workloads, reinforcing a more distributed AI environment across the enterprise.”

Research Methodology:
The findings are based on two IDC InfoBriefs:

  • IDC InfoBrief, sponsored by Dell Technologies and Intel, Future-ready Workforce: The Strategic Case for AI PC Adoption, Doc. #AP242547IB, January 2026
  • IDC InfoBrief, sponsored by Dell Technologies and Intel, Powering Future-Ready Computing with Workstations: Built for AI. Built for You, Doc. #AP242550IB, February 2026

Future-ready Workforce: The Strategic Case for AI PC Adoption is based on a survey of 720 IT and business decision-makers across Asia Pacific organisations with more than 500 employees. Powering Future-Ready Computing with Workstations: Built for AI. Built for You surveyed 960 IT and business decision-makers in the region to assess workstation adoption, usage, and their role in enterprise AI strategies.
Hashtag: #DellTechnologies

The issuer is solely responsible for the content of this announcement.

About Dell Technologies

(NYSE: DELL) helps organisations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the AI era.

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WUZHISHAN, CHINA – Media OutReach Newswire – 21 April 2026 – From April 15 to 19, a series of events at the Wuzhishan sub-venue of Hainan’s Sanyuesan festival took place in full swing, spreading rich ethnic vibes to every corner of the city and drawing passersby — both local residents and tourists — to stop, watch, and take photos.

Sanyuesan Festival Gets Modern Makeover in Wuzhishan
Sanyuesan Festival Gets Modern Makeover in Wuzhishan

Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.

“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”

The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.

This year’s activities in Wuzhishan embraced a dynamic model that intertwines rainforest ecology, intangible cultural heritage, fashion, technology, and tourism. Attendees were treated to a festival experience that was engaging, immersive, and visually stunning. Drones illuminated the night sky, tracing ancient Li totems, like the “Gan’gong Bird,” while diverse performances including intangible cultural heritage shows, original dance dramas, and live performances captivated the audience. A 600-seat long buffet table was set up along the water, where visitors savored authentic local flavors, such as sour fish soup and three-color sticky rice, amid the lively atmosphere.

The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.

“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”

Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.

Hashtag: #Sanyuesan

The issuer is solely responsible for the content of this announcement.

SHENZHEN, CHINA – Media OutReach Newswire – 21 April 2026 – OPPO officially announced the launch of the OPPO Photography Awards 2026 today, marking the return of the annual competition that provides a global stage for mobile photographers to showcase diverse perspectives through visual storytelling.

OPPO Photography Awards 2026 Key Visual, featuring original photography by Hasselblad Master Tina Signesdottir Hult, shot on OPPO Find X9 Ultra.
OPPO Photography Awards 2026 Key Visual, featuring original photography by Hasselblad Master Tina Signesdottir Hult, shot on OPPO Find X9 Ultra.

Building on last year’s theme “Super Every Moment”, this year’s edition introduces a brand-new Super Video category alongside expanded support programs offering creators more visibility and professional support. This year’s competition also includes a total prize pool of $76,500 distributed across the various prize categories.

“Over the past four years, the OPPO Photography Awards has evolved into a truly global platform that empowers mobile creators everywhere to express their inspiration effortlessly through OPPO’s powerful imaging capabilities,” said Ling Liu, Overseas CMO at OPPO. “Championing young creators has always been central to the Awards, and this year, we are taking this further by creating more opportunities for the next generation to be seen, supported, and recognized. Smartphone users have always embraced video as a powerful tool for mobile storytelling, and through our advanced imaging technologies and long-term partnership with Hasselblad, we hope to empower more creators worldwide to tell rich and authentic stories with their mobile devices.”

New Categories Celebrate New Possibilities in Mobile Imaging

The OPPO Photography Awards 2026 introduces two new categories—Super Video and Super Zoom—as part of an updated six-category lineup that also includes Journey, Me, Live, and Snap.

Six categories, including the new Super Video and Super Zoom.
Six categories, including the new Super Video and Super Zoom.

Marking the first dedicated video category in OPPO Photography Awards history, the Super Video category aims to highlight the growing influence of video alongside photography as a distinct medium for mobile storytelling. With life’s meaningful moments taking place not only in static frames but the dynamic motion and emotions that unfold between them, OPPO is empowering storytellers from all walks of life to capture this motion through the latest innovations in mobile videography. Building on its longstanding focus on video, OPPO continues to deliver industry-leading capabilities across its product portfolio, enabling both enthusiasts and professionals to fully embrace the fun of creation.

Beyond offering cutting-edge technology, OPPO is equally committed to enhancing how these creations are shared. OPPO and Meta are closely collaborating to optimize the video-sharing experience on Instagram. OPPO Find X9 Ultra users can now achieve near-lossless video quality from capture to share. Videos shared on Instagram will retain quality virtually indistinguishable from the original footage, achieving the industry’s highest standards and ensuring that every shared moment remains true to the original creation. This reflects OPPO’s continued focus on optimizing the entire creative lifecycle for a truly seamless user experience.

This year’s other new category, Super Zoom, seeks to explore the creative potential made possible through OPPO’s long-term investment in advanced telescope zoom technology. By pushing the boundaries of mobile imaging, OPPO has brought smartphone zoom capabilities closer than ever to those of traditional standalone cameras, allowing users to capture unseen details with precision and explore life’s hidden beauty from completely new perspectives.

Committed to Supporting Young Creators

OPPO is committed to supporting young creative talents and amplifying their voices globally. Through the 2026 Awards, this commitment is taken even further with several new programs designed to empower creators’ long-term growth through professional guidance and coaching.

In partnership with Discovery Channel, OPPO has launched the Filmmaker Accelerator Program, offering young creators exclusive mentorship from industry professionals. Creators who submit videos to the Super Video category will have the chance to be invited to produce a short film with end-to-end creative support and potential broadcast opportunities, alongside a grant provided by OPPO.

OPPO and Discovery Channel launch the Filmmaker Accelerator Program.
OPPO and Discovery Channel launch the Filmmaker Accelerator Program.

OPPO is also extending support to the wider creator community through a range of accessible learning resources. Among them, the new OPPO Imaging Academy features a series of tutorial videos designed to help users tap into the full power of OPPO’s cutting-edge technology to transform creative inspiration into artistry.

In addition to these initiatives, the OPPO Creators program further expands visibility and creates more professional development opportunities for young creators. Through the program, outstanding works will be showcased across various OPPO platforms, and creators will also gain priority invitations to flagship launches and collaboration opportunities, along with complimentary professional equipment to support their ongoing development.

Opening Diverse Pathways for Creators Worldwide

As part of efforts to recognize a wider range of creators and expand participation in the Awards, the OPPO Photography Awards 2026 introduces a diverse awards program that gives creators more opportunities to gain global exposure and showcase their work on a bigger stage.

In addition to the Gold, Silver, and Bronze Awards up for grabs in the main competition, participants can also earn recognition and generous incentives through Honorable Mentions, Regional Awards, and the Audience Choice Awards. A total of 38 different awards or acknowledgements are on offer recognizing outstanding creators across all categories, with a total prize pool of $76,500.

Total prizes of $76,500 across 38 award categories.
Total prizes of $76,500 across 38 award categories.

The year’s judging panel also brings together renowned industry professionals in both photography and cinematography, including Tina Signesdottir Hult and Wang Jianjun, Hasselblad Masters; Vikram Channa, Vice President, Co-Lead, and Editorial Chief at Warner Bros. Discovery; Zhu Jiong, Professor at the School of Visual Media and Communication, Beijing Film Academy; Pete Lau, Senior Vice President and Chief Product Officer at OPPO; and Joy Cheng, Director of Imaging Cognition at OPPO.

Members of the awards’ judging panel.
Members of the awards’ judging panel.

To further encourage participation, the 2026 Awards also introduces a new monthly contest format. Through the new format, young creators can receive feedback and more visibility on an ongoing basis, while also having the opportunity to progress into the main competition.

Global Competition Submissions Open Until December 31

Submissions for the OPPO Photography Awards 2026 and the first round of monthly contests are now open. Creators worldwide are invited to submit their entries and showcase their creativity and storytelling visions captured on OPPO, OnePlus or realme devices.

Entries for the global competition will remain open until 24:00 (UTC+8), December 31, 2026. Submissions for all categories can be made via the official OPPO Photography Awards website. Submissions for the Super Video category can also be made through Instagram and TikTok using the hashtags #SuperVideo and #ShotOnOPPO.

Entries for the first global monthly contest can be submitted via the official website or on Instagram with the hashtags #SuperEveryMoment and #ShotOnOPPO. Upcoming monthly contests will feature different themes, with future submissions accepted through both social platforms and the official website.

For more information on the OPPO Photography Awards 2026 and the monthly contests, please visit the official website at https://lumo.oppo.com/en/.
Hashtag: #OPPO

The issuer is solely responsible for the content of this announcement.

Joining Forces to Build a New Regional Value Chain and Drive Industrial Upgrading across ASEAN

HONG KONG SAR – Media OutReach Newswire – 21 April 2026 – Hong Kong has long maintained a robust bilateral relationship with Malaysia. As ASEAN’s third-largest economy, Malaysia possesses strong manufacturing and service sectors and stands as Hong Kong’s eighth-largest trading partner. Amidst the global restructuring of supply chains, Hong Kong leverages its unique position as an international innovation and technology centre anchored by its regional connectivity while remaining integrated with the world. It serves as a vital springboard and strategic hub for Malaysian enterprises expanding into regional markets and for emerging firms seeking to go global. The Hong Kong Productivity Council (HKPC) and the Federation of Malaysian Manufacturing (FMM) have signed a Memorandum of Understanding (MoU), marking the establishment of a deep strategic partnership. By integrating the resource advantages of both regions, the collaboration will provide technological innovation and market expansion support for enterprises in Hong Kong and Malaysia, optimising global supply chain layouts and helping Hong Kong better implement the “Bringing in and Going Global” strategy to seize regional development opportunities within ASEAN.

The Hong Kong Productivity Council and the Federation of Malaysian Manufacturing signed a Memorandum of Understanding, marking the establishment of a deep strategic partnership and integration of the resource advantages of both regions.
The Hong Kong Productivity Council and the Federation of Malaysian Manufacturing signed a Memorandum of Understanding, marking the establishment of a deep strategic partnership and integration of the resource advantages of both regions.

The signing ceremony of the MoU took place in Kuala Lumpur, Malaysia on April 20, 2026. Witnessed by Mr Jacob Lee Chor Kok, President of FMM; Tan Sri Dato’ (Dr) Soh Thian Lai, President Emeritus of FMM; Mr Owin Fung Ho Yin, Director of the Hong Kong Economic and Trade Office in Kuala Lumpur; and Hon Sunny Tan, Chairman of HKPC, the MoU was signed by Datuk Dr Yeoh Oon Tean, CEO of FMM, and Mr Mohamed D. BUTT, Executive Director of HKPC. This collaboration will facilitate the development of a new value chain connecting Hong Kong, Malaysia and ASEAN, driving new industrialisation in both regions while accelerating industrial upgrading and technological application.

Hon Sunny Tan, Chairman of HKPC, said, “Under the national 15th Five-Year Plan, Hong Kong has become a vital platform for enterprises to go global. Malaysia maintains robust ties with the Asian region, as well as the global industrial and trade markets. The signing of this MoU between HKPC and FMM marks a key milestone in the collaboration on industrial modernisation. We are committed to technological innovation, with a focus on enhancing expertise in automation, Industry 4.0, AI, and robotics, and actively building business matching platforms to facilitate business opportunities and expand our scope of cooperation. This not only deepens the partnership between the two organisations, but also establishes a strategic hub connecting Hong Kong with the ASEAN market. Hong Kong will fully leverage its ‘Bringing in and Going Global’, helping Malaysian enterprises precisely connect with the vast regional and global market while supporting Hong Kong companies in rooting themselves in ASEAN, co-creating a resilient and innovative cross-border value chain.”

Mr Jacob Lee Chor Kok, President of FMM, stated, “This MoU is just the beginning with our roadmap including joint technical training, workshops, technology visits and pilot projects to provide our members with first-hand exposure to the latest manufacturing innovations. We envision a future where Malaysian and Hong Kong companies collaborate on research and development (R&D), pilot new technologies and co-create solutions for emerging challenges”

Six Key Areas to Empower New Regional Industrial Upgrading
HKPC and FMM will launch comprehensive cooperation to help enterprises transform technological empowerment into competitive advantage in today’s dynamic market. The two parties will focus on Smart Manufacturing & Industry 4.0, AI & Robotics Innovation, Digital Transformation & Cybersecurity, Cross-border Business Ecosystems and Talent Development.

This collaboration integrates FMM’s extensive supply chain network of over 4,000 member enterprises with HKPC’s profound R&D capabilities in product innovation and technology transfer. Through organising delegations, professional training, business matching, and technical seminars, we will assist enterprises in precisely mastering cutting-edge technologies and market trends. Furthermore, by promoting reciprocal visits between enterprises in both regions, we aim to foster mutual economic and trade empowerment. This synergy not only strengthens corporate resilience against supply chain risks but also ensures that enterprises from both regions secure a proactive position in global supply chain competition, co-creating a distinct competitive advantage.

Hashtag: #HKPC

The issuer is solely responsible for the content of this announcement.

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Thailand has wrapped up the second Thailand Kickboxing World Cup in Bangkok and used the event to unveil KATPRO, a new professional league aimed at turning the country into a more prominent force in global kickboxing. The tournament was staged at the Bangkok Youth Center, also known as the Thai-Japanese Youth Center, with WAKO listing the event in Bangkok from 7 to 12 April 2026, while organisers said the main World Cup competition ran from 9 to 11 April and the professional launch followed on 11 April.

Organisers said the World Cup drew athletes and officials from 32 countries, underlining the scale of the event and the growing international pull of combat sports in Thailand beyond its traditional Muay Thai base. One published account put attendance at more than 1,500 athletes and officials, while another report ahead of the competition cited more than 720 athletes and over 1,200 supporters and officials. The difference appears to reflect varying methods of counting participants and delegations, but both sets of figures point to a sizeable international turnout.

Bangkok crowns a bigger kickboxing ambition became the broader message around the event, as sport officials and tourism planners tied the competition to a larger push to position the country as a year-round destination for international sports events. The Kickboxing Association of Thailand organised the tournament with WAKO and in cooperation with the Tourism Authority of Thailand and Bangkok authorities, giving the competition both sporting and promotional value.

For Thailand, the timing is significant. Combat sport is already central to the country’s international sporting identity, but kickboxing has long occupied a secondary place to Muay Thai in public visibility and commercial development. By hosting another WAKO-recognised World Cup and pairing it with a new professional platform, Thai organisers are signalling that they want to build a parallel ecosystem: one that can develop amateur athletes, attract overseas fighters and sponsors, and create a clearer route into paid competition.

That strategy also reflects the changing shape of global striking sports. Kickboxing has grown through international federations, regional circuits and commercial promotions that reward standardised rules, television-friendly formats and cross-border matchmaking. Thailand already has the infrastructure, coaching depth and fight culture to compete in that space. What it has lacked is a more structured domestic platform designed specifically for kickboxing rather than adapted from Muay Thai. KATPRO appears intended to fill that gap. Organisers described it as the country’s first structured professional kickboxing league, launched at the same venue as the World Cup. The opening gala featured seven bouts with fighters from more than 10 countries and followed professional procedures including weigh-ins and face-offs.

The official messaging around the World Cup and league launch stressed athlete development as much as spectacle. That matters because Thailand’s long-term credibility in kickboxing will depend not only on hosting events, but on producing fighters who can succeed regularly under international kickboxing rules. WAKO’s event listing confirms that the Bangkok competition sat within a wider calendar of World Cups and championships across multiple countries, placing Thailand within an established global circuit rather than a standalone showcase.

There is also an economic calculation behind the push. Sports tourism has become a more deliberate policy tool across Asia, with governments and city administrations using tournaments to drive hotel occupancy, transport demand, media attention and repeat visits. Holding a multinational combat sports event in Bangkok during April gives organisers a chance to blend competition with destination marketing, and tourism officials made clear they view such events as part of a wider international branding effort.

Still, the bigger test lies ahead. Hosting a successful World Cup is one thing; building a durable professional league is another. Professional combat sports require dependable matchmaking, medical oversight, sponsorship, broadcast distribution, fighter pay structures and fan interest strong enough to support repeated cards. Thailand has advantages in venue culture, gym networks and audience familiarity with striking sports, but kickboxing still has to define its identity in a market where Muay Thai remains the dominant brand.

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