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Ringing in the New Year, the extended collection promotes moderation and conscious drinking throughout the festive season and beyond

HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Carlsberg Hong Kong is championing moderation and mindful drinking with the launch of its extended No & Low-Alcohol Range and Beyond Beer product collection to ring in the New Year. Available from January 2026, the perfectly timed launch coincides with the season of gathering and the upcoming Dry January. The collection offers a refreshing, flavourful alternative for those looking to drink more consciously without compromising on taste or experience.

At the heart of this collection is Carlsberg 0.0, the flagship product that sets the standard for mindful drinking. With No Alcohol, No Sugar, and Low Calories, Carlsberg 0.0 delivers all the taste without the compromise – perfect for those who want to celebrate responsibly while maintaining a balanced lifestyle. True to its tagline, “Alcohol Free; Not Flavor Free,” Carlsberg No & Low-Alcohol Range together with its Beyond Beer collection proves that great beer experiences don’t need alcohol to shine.

Carlsberg Hong Kong Toasts to Mindful Drinking Choices

Driven by increasing consumer demand for healthier and more inclusive drinking options, especially among younger generations, Carlsberg Hong Kong’s latest beverage series embraces the shift toward moderation. Whether it’s over a festive meal, after a workout, or out with friends, the No & Low-Alcohol Range and Beyond Beer products is designed to support all types of occasions.

The lineup features new additions to Carlsberg’s expanding No & Low-Alcohol product portfolio, including:

• Poretti Zero, recognised as the winner of Italy’s “Elected Product of the Year 2025” in the Non-Alcoholic Beer Category, known for its delicate and velvety body crafted from four varieties of hops.
• Erdinger Alkoholfrei, is a full-bodied alcohol-free beer (ABV <0.5%) filled with notes of spicy malt, caramel sweetness and a touch of fruity acidity.

These are accompanied by trusted favourites like Carlsberg 0.0 – crafted using a unique brewing process that gently removes alcohol through evaporation, preserving the full flavour and refreshing character of traditional beer – Young Master Zero, Young Master Another One, Tetley’s Original Bitter, and the newly rebranded Jolly Shandy Lemon.

This launch also marks the first Dry January since Carlsberg Hong Kong began its strategic partnership with Young Master Brewery, holding exclusive distribution rights for its full portfolio of beers and Ready-to-Drink (“RTD”) products in Hong Kong and Macau since September. With this collaboration, Carlsberg is bringing Young Master’s award-winning products to more consumers than ever before through its extensive distribution network.

Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, said “We are proud to lead the way in promoting mindful drinking and expanding the choices available to our consumers. Through our No & Low-Alcohol Range and Beyond Beer portfolio, we aim to make moderation both accessible and enjoyable, perfectly in tune with today’s evolving lifestyle habits.”

Discover What’s Brewing Beyond Beer

Carlsberg Hong Kong is also introducing a new product category under Beyond Beer, all with purest flavours derived from quality ingredients. This includes a curated range of premium mixers and non-alcoholic beverages designed to elevate the drinking experience, whether enjoyed on their own or as part of creative mocktails. Highlights include:

• Sophisticated mixers from The London Essence Company ranging from Indian tonic water, soda water and a delicate ginger ale.
• HIGHERTHAN 0% Salted Lime Soda with Electrolytes from HIGHERTHAN by Young Master, a first-in-market beverage featuring classic Hong Kong salted lime flavour, with added electrolytes – reimagined for modern hydration and boost.

Exclusive Deals to Sip, Shop and Savour

Carlsberg Hong Kong is rolling out a series of consumer promotions both in retail and on-premises throughout January. Shoppers at major supermarkets like Wellcome, ParknShop, city’super, and HKTVmall can enjoy special pricing and gifts with purchase. Customers who purchase designated amount of Carlsberg 0.0 in selected stores or ECOM platforms will receive a complimentary branded shoe bag. A tasting booth at designated city’super will also offer samples of Carlsberg 0.0, Poretti 0.0 and Erdinger 0.0 for curious shoppers.

On foodpanda, the full No & Low-Alcohol Beer and Beyond Beer range will be featured from January lasting for 6 weeks, with alcohol-free selections featured prominently for easy discovery. Participating restaurant brands will offer special promotions and in-app pick-up discounts to make conscious drinking even more accessible.

Around 70 participating outlets will run a Loyalty Stamp Card Programme throughout January. Guests who collect four stamps – one for each purchase of a Carlsberg 0.0 bottle – can redeem an exclusive Carlsberg 0.0 shoe bag, available while supplies last.

Hashtag: #CarlsbergHongKong

The issuer is solely responsible for the content of this announcement.

About Carlsberg Hong Kong

Carlsberg has grown into one of the world’s leading brewery groups, boasting an extensive portfolio of beer and beverage brands across 150 markets and employing 37,000 staff globally. Carlsberg Brewery Hong Kong Limited offers a diverse range of beers, including Carlsberg, 1664, Somersby, and SKOL.

With a rich tradition spanning 178 years, Carlsberg is driven by a spirit of innovation, curiosity, and an unwavering commitment to progress. The company is dedicated to brewing for a better today and tomorrow, continuously striving to enhance its offerings and foster a sustainable future.

IHBMSU and The Digital School have formalised a memorandum of understanding aimed at accelerating digital education initiatives, widening access to cross-border learning programmes and building structured pathways that connect education to employment, according to statements issued by the two institutions.

The agreement outlines cooperation across curriculum design, online delivery platforms and faculty collaboration, with a stated focus on making accredited learning more accessible to learners who face economic or geographic barriers. Officials involved in the partnership said the MoU is intended to combine IHBMSU’s academic framework with The Digital School’s digital infrastructure to support scalable, internationally oriented education models.

Under the terms of the arrangement, the two entities will jointly develop online and blended courses aligned with industry demand, covering areas such as business management, technology, data literacy and applied digital skills. Programmes are expected to be structured to allow flexible pacing and modular certification, enabling learners to accumulate credentials that can be stacked towards full degrees or professional qualifications.

Representatives from both sides said a core pillar of the collaboration is the creation of “learning-to-earning” pathways, particularly for underserved communities. This includes aligning course content with employer needs, embedding practical projects into curricula and facilitating links with industry partners for internships, apprenticeships and job placements. The aim is to reduce the gap between academic training and labour-market outcomes, an issue that has drawn growing attention from policymakers and education providers worldwide.

The MoU also commits the partners to mobilising technical and financial resources to ensure the long-term sustainability of joint initiatives. This may involve co-investment in digital platforms, outreach programmes and learner support systems, as well as engagement with philanthropic organisations, development agencies and corporate sponsors interested in workforce development and social impact education.

IHBMSU officials said the partnership reflects a broader shift within higher education towards digitally enabled delivery and international collaboration. Universities across regions have been under pressure to modernise teaching methods, expand access beyond traditional campuses and respond more quickly to evolving skill requirements. By working with a digital-first education provider, IHBMSU aims to extend its reach to learners outside its conventional geographic footprint while maintaining academic standards.

The Digital School, for its part, said the collaboration strengthens its mission to provide affordable, technology-driven education at scale. The organisation has positioned itself as a platform that blends online instruction, adaptive learning tools and partnerships with accredited institutions. Executives involved in the MoU said working with IHBMSU would allow it to offer learners recognised qualifications alongside practical, employment-focused training.

Education analysts note that such partnerships have become more common as institutions seek to balance quality assurance with the need for speed and flexibility. Digital platforms can lower delivery costs and reach large audiences, but questions around accreditation, assessment integrity and learner outcomes remain central. Collaborations with established universities are often seen as a way to address these concerns while retaining the benefits of digital scale.

The agreement also places emphasis on global learning opportunities, including cross-border classrooms, virtual exchange programmes and collaborative projects involving students from multiple countries. Advocates argue that exposure to international peers and perspectives can enhance employability and cultural competence, particularly in sectors where remote and distributed work has become standard.

While financial terms of the MoU were not disclosed, both parties indicated that pilot programmes would be rolled out in phases, with feedback from learners and employers used to refine course offerings. Metrics such as completion rates, job placement outcomes and learner satisfaction are expected to play a role in evaluating the partnership’s impact.

The move comes against a backdrop of heightened demand for reskilling and upskilling, driven by technological change and shifting labour markets. Employers in fields ranging from information technology to digital marketing and business analytics have reported difficulties finding candidates with job-ready skills, even as large numbers of graduates struggle to secure suitable employment. Education providers have been under pressure to demonstrate that qualifications translate into tangible economic opportunities.

Cognizant has opened a new AI Lab and a Moment Studio in Bengaluru, signalling a deeper push into enterprise-focused artificial intelligence, multi-agent systems and immersive digital experiences as global clients accelerate adoption of advanced automation and data-driven platforms.

The facilities, located in the city’s technology corridor, are designed to function as integrated hubs where research, product engineering and client co-creation converge. Cognizant said the AI Lab will concentrate on applied research across generative AI, multi-agent architectures, responsible AI frameworks and industry-specific models, while the Moment Studio will focus on experience-led design, blending AI with data, cloud and interactive technologies to help enterprises modernise customer and employee journeys.

Bengaluru’s selection reflects its role as Cognizant’s largest delivery base worldwide and a centre for digital engineering talent. The company employs tens of thousands of professionals across the city, spanning cloud, analytics, cybersecurity and software engineering. Senior executives have described the new facilities as a strategic investment aimed at shortening the distance between innovation and deployment at a time when clients are moving from pilots to scaled AI implementation.

The AI Lab is expected to work on multi-agent systems that allow autonomous software agents to collaborate, negotiate tasks and adapt to changing business conditions. Such systems are increasingly viewed as a step beyond single-model generative AI, particularly for complex enterprise workflows such as supply chain optimisation, financial operations, software testing and IT service management. Cognizant engineers will also focus on building governance layers to address transparency, bias mitigation, data lineage and regulatory compliance, areas that have become central to enterprise adoption.

Alongside this, the Moment Studio will act as a client-facing environment where design teams, data scientists and engineers jointly prototype digital products. The studio model, which Cognizant has rolled out in several global locations, emphasises rapid experimentation, user-centric design and measurable business outcomes. In Bengaluru, the studio will place particular emphasis on AI-driven personalisation, intelligent interfaces, extended reality and data visualisation for sectors such as banking, healthcare, manufacturing and retail.

Company leadership has framed the expansion as part of a broader shift in client demand. Enterprises are no longer seeking isolated AI tools but integrated platforms that can be embedded into core operations with clear accountability. That shift has placed pressure on technology services firms to combine research capability with delivery scale and domain knowledge, areas where Bengaluru’s ecosystem offers advantages.

The move also aligns with Cognizant’s wider strategy to reposition itself as an AI-first services company. Over the past two years, the firm has increased investment in generative AI platforms, partnered with major cloud providers and integrated AI capabilities into its consulting and engineering offerings. The Bengaluru AI Lab is expected to collaborate closely with Cognizant’s global research teams and with academic institutions and startups in the region, although the company has not disclosed specific partnerships tied to the launch.

Industry analysts note that the emphasis on responsible AI is particularly significant. As enterprises deploy AI across regulated environments, scrutiny from boards, regulators and customers has intensified. Embedding governance, auditability and ethical safeguards at the design stage is increasingly seen as a differentiator rather than an optional feature. Cognizant’s decision to anchor this work in a dedicated lab suggests an attempt to institutionalise these practices across its delivery network.

The expansion also underscores the competitive dynamics among global technology services firms operating in Bengaluru. Peers have been scaling AI centres of excellence, experience studios and innovation labs in the city, seeking proximity to talent and clients while managing costs. For Cognizant, the dual-facility model aims to bridge the gap between conceptual innovation and real-world deployment, a gap that has slowed returns on AI investment for many organisations.